With the extension of lockdown orders in Ontario, Fire & Flower Holdings Corp. (“FFHC”) (TSX: FAF)  is pleased to announce that it has mobilized its network of stores to expand its free, best-in-class, same-day delivery across Ontario with a delivery radius from North Bay south to Toronto and from London east to Ottawa.

Recent acquistions and openings in the province, including the Friendly Stranger, Happy Dayz, and HotBox retail brands, have bolstered Fire & Flower’s Ontario footprint, enabling the Company to expand its reach as it provides legal cannabis to its customers through e-commerce, curbside and delivery services during the pandemic

“We have rallied our teams throughout Fire & Flower’s network of stores so that we can continue to provide the same high-level of service to our customers who are coping with this extended lockdown,” said Trevor Fencott, Chief Executive Officer, Fire & Flower. “We know the demand is there and will continue to diversify our resources to serve our clients safely.”

Customers can visit https://spark.fireandflower.com/delivery/ to easily order their cannabis products online before 6 pm for free, same-day delivery. Curbside pick up is also available at all Fire & Flower, Friendly Stranger, Happy Dayz, and HotBox locations across the province.

Fire & Flower has a distinct competitive advantage as online ordering, curbside pickup and delivery become available through its ability to communicate with members in the Spark Perks program on the Hifyre™ digital platform. The Spark Perks program provides a robust channel to communicate with consumers, understand their needs and preferences and drive consumer traffic digitally.