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DNA Behavior International Rolls Out Investor Version of its Market Mood Real-Time Behavioral Finance Measurement Tool

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During times of financial market volatility, it’s common for investors to react with fear, risking long-term asset growth in favor of short-term comfort. Since 2015, financial advisors have been able to use Atlanta-based DNA Behavior International‘s Market Mood to better predict and manage client reactions to market changes. Now investors also will have access to deep insights on their own through the Market Mood for Investors product extension.

“Market Mood is a real-time behavioral finance measurement tool that enables advisors to customize communication and be more proactive in managing client emotions during market changes,” says DNA Behavior’s Hugh Massie, who is a pioneer in the practical application of behavioral insights. “With the rollout of Market Mood for Investors, this feature also now provides an opportunity for investors to have discussions with their advisor, as they better understand their own financial decision making.”

Market Mood is widely used by financial advisors, who pair the resulting behavioral insights with customized scripts to engage clients in their preferred style and channel. Market Mood for Investors – the new client-facing facet – benefits anyone with any level of assets under management, as they can check themselves before making market-related financial decisions.

“By having validated behavioral insights pinpointing how individual clients will react to fluctuating markets, advisors can more easily and more effectively provide a tailored client experience to increase investment returns, while also maximizing client confidence, retention and compliance,” Massie says. “It’s a win-win for both clients and advisors.”

DNA Behavior champions an “understanding people before numbers” approach to not only leveraging behavioral insights, but doing so in practical ways, as with the Market Mood tool and, now, its extension: Market Mood for Investors. Advisors and other wealth managers can learn more about it here. They also can view a Market Mood video. Email: [email protected].

“Market Mood is a whole new way of thinking about and looking at my DNA Client Data and how clients will react to the stock market,” says financial advisor Shay Woodward of Performance Wealth. “The communication approaches and tips provide a structured approach to engaging with my clients. I continue to find better ways to engage with my clients using Market Mood.”

Founded in 2001, DNA Behavior delivers practical, real-time, scalable behavioral insights to accelerate human performance in over 123 countries through 11 languages. In addition to its Financial DNA – of which Market Mood is a component – the company’s 12 proprietary DNA Behavior Discovery Processes include Communication DNA and Business DNA.

 

SOURCE DNA Behavior International


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Sannabis, Inc. (OTC: USPS) Announces First Shipment of Cannabis Essential Oil from Colombia to U.S. to Fill First Order, as the DEA Re-Classifies Marijuana from Schedule I to Schedule III

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Humboldt Seed Company partners with Apollo Green to bring California cannabis genetics to the global marketplace

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Apollo Green to distribute Humboldt Seed Company clonal cannabis genetics to Germany, Portugal and Australia

SAN FRANCISCO, April 30, 2024 /PRNewswire/ — Humboldt Seed Company (HSC), California’s leading cannabis seed producer, has announced a partnership with Canadian-based Apollo Green to make eight breeder cuts available to researchers, licensed commercial cultivators and home growers in legal markets worldwide. This first-to-market clonal genetics release is a significant milestone and will expand access to distinctive, high-quality cannabis genetics in both established and emerging global markets including Germany, Portugal and Australia.

The curated, breeder-verified selection includes pioneering triploid genetics, such as OG Triploid and Donutz Triploid alongside the legendary cult classic Blueberry Muffin. Also available are All Gas OG with a THC content of 21% and four high-THC strains in the 30-35% range: Golden Sands, Guzzlerz, Jelly Donutz and Orange Creampop. These selections represent the top .01% from HSC’s extensive California pheno-hunting program.

Exports will begin in May under Apollo Green’s Canadian federal cannabis license. All shipments have Canadian phytosanitary certification, ensuring plants have been inspected, and are clean and free of pests.

“Access for all to quality genetics has been our core focus since the beginning,” said HSC Co-founder and Chief Science Officer, Benjamin Lind. “Our science-based approach to breeding aligns perfectly with Apollo Green’s high standards and we are excited to be able to extend these hand-selected cuts to a wider audience, especially at this pivotal time where we’re seeing positive regulatory changes globally.”

Oisin Tierney, Apollo Green Director of Business Development, said, “California has long been recognized for setting industry standards, and we are proud to play a role in bringing these esteemed genetics to cultivators worldwide. The triploids are especially noteworthy in terms of the unprecedented potential for enhanced plant vigor, higher yields, shorter flowering times and superior returns for solventless extraction.”

About Humboldt Seed Company

Established in 2001, Humboldt Seed Company is a Northern California heritage brand providing quality cannabis genetics to commercial cultivators and home growers in legalized states across the U.S. and international markets including Spain, Canada, Jamaica, South Africa, Colombia, France, Portugal, Greece, the UK, Malta and Thailand. With a focus on environmental and social justice, they combine traditional breeding and modern scientific practices in their strain development program. They have served the cannabis community for over two decades.

For more information visit https://humboldtseedcompany.com/.

About Apollo Green

Licensed since 2019, Apollo Green is Canada’s leader in cannabis genetics. The company’s mission is to provide an ever-growing bank of seeds and clones to medical patients and recreational consumers. Apollo Green provides clean, trusted cannabis seeds and clones, which are backed by the foremost tissue culture technology to reduce risks, costs and time-to-market for licensed producers around the world. Apollo Green is passionate about cannabis genetics. 

For more information visit https://apollogreen.com/.

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Jaana Prall
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