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New Digital Advocacy Research Shows Connections Between Citizens and Policymakers Up 38% in 2018
Phone2Action’s Inaugural State of Advocacy Report Examines How
Grassroots Advocacy Movements are Built and What Mobilizes Supporters to
Act
WASHINGTON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/advocacy?src=hash” target=”_blank”gt;#advocacylt;/agt;–Citizens are engaging in issue advocacy and reaching out to their
lawmakers more than ever before, according to new research from
Phone2Action, a digital advocacy platform that connects citizens to
lawmakers.
Released today, Phone2Action’s first State of Advocacy report reviewed
anonymized, aggregated data from hundreds of nonprofit organizations,
associations, and companies that use the Phone2Action platform,
examining how some of the most successful advocacy movements of the past
year were able to build momentum, transform passive supporters into
engaged advocates, and ultimately change policy on the local, state and
federal level.
“By text, email, calls and social media, citizens are actively engaging
with their lawmakers at an unprecedented rate, sparking important
conversations and fully engaging in the democratic process,” said Jeb
Ory, Phone2Action CEO. “Lawmakers want – and need – to hear
constituents’ stories and opinions and the more we as an industry can do
to increase the efficiency of that communication, the better.”
The report focuses on insights and data points related to how digital
tools like Facebook, SMS campaigns and Twitter have impacted issue
advocacy in recent years.
Key findings include:
-
Advocacy engagement continues to rise. The total number of
interactions between advocates and decision-makers increased 36% in
2017 and 38% in 2018 -
Digital advocacy tools are helping boost the rate of advocate
acquisition. Out of all advocates acquired over the past three years,
40% of them were acquired in 2018, compared to 35% in 2017 and 25% in
2016. -
Most organizations acquire advocates via text messaging. 69% of
advocates acquired in 2018 were acquired via SMS Keyword campaigns,
20% via Facebook Lead Ads and 11% via social media (Facebook and
Twitter). -
Connections between advocates and regulatory agencies (e.g., EPA, FCC)
increased 700% between 2016 and 2018. Regulatory bodies interpret how
to implement new and existing laws and offer an alternative way for
organizations to influence policy. -
Connections between citizens and local lawmakers increased threefold
from 2017 to 2018 as organizations hyper-focused on local legislation
to have an immediate impact on their communities. -
There was a dramatic increase in patch-through advocacy-related calls
following the 2016 election. In 2017, advocates made 542% more
patch-through calls to lawmakers than they did in 2016. This number
remained fairly steady in 2018.
The report also offers actionable takeaways that organizations can
easily implement in their own digital advocacy campaigns. For example:
-
SMS is a more effective engagement medium when supporters are being
asked to sign a petition than when they are asked to contact their
legislator -
SMS digital advocacy campaigns are best executed Tuesday through
Thursday
Phone2Action is offering a free webinar that explores its research
findings on Thursday, May 23 at 1pm Eastern (register here).
To download a free copy of the State of Advocacy report, visit https://phone2action.com/resource/the-state-of-advocacy.
Methodology:
Phone2Action examined anonymized, aggregated advocacy data from
nonprofit organizations, associations, and companies that used the
Phone2Action platform in 2018 and a sub-sample of 260 organizations that
used the platform over the past three years. The usage data originates
from organizations’ activity within the platform, such as creating
campaigns, and from advocates taking action through the platform, such
as signing a petition or contacting a legislator.
About Phone2Action
Phone2Action, founded by Ximena Hartsock and Jeb Ory, is a comprehensive
digital advocacy and communications platform that directly powers social
movements by connecting users to lawmakers via technology. For more
information, please visit: www.phone2action.com.
Contacts
Media Contact:
Jennefer Traeger
Traeger Communications
720-988-6149
[email protected]
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Humboldt
Humboldt Seed Company partners with Apollo Green to bring California cannabis genetics to the global marketplace
Apollo Green to distribute Humboldt Seed Company clonal cannabis genetics to Germany, Portugal and Australia
SAN FRANCISCO, April 30, 2024 /PRNewswire/ — Humboldt Seed Company (HSC), California’s leading cannabis seed producer, has announced a partnership with Canadian-based Apollo Green to make eight breeder cuts available to researchers, licensed commercial cultivators and home growers in legal markets worldwide. This first-to-market clonal genetics release is a significant milestone and will expand access to distinctive, high-quality cannabis genetics in both established and emerging global markets including Germany, Portugal and Australia.
The curated, breeder-verified selection includes pioneering triploid genetics, such as OG Triploid and Donutz Triploid alongside the legendary cult classic Blueberry Muffin. Also available are All Gas OG with a THC content of 21% and four high-THC strains in the 30-35% range: Golden Sands, Guzzlerz, Jelly Donutz and Orange Creampop. These selections represent the top .01% from HSC’s extensive California pheno-hunting program.
Exports will begin in May under Apollo Green’s Canadian federal cannabis license. All shipments have Canadian phytosanitary certification, ensuring plants have been inspected, and are clean and free of pests.
“Access for all to quality genetics has been our core focus since the beginning,” said HSC Co-founder and Chief Science Officer, Benjamin Lind. “Our science-based approach to breeding aligns perfectly with Apollo Green’s high standards and we are excited to be able to extend these hand-selected cuts to a wider audience, especially at this pivotal time where we’re seeing positive regulatory changes globally.”
Oisin Tierney, Apollo Green Director of Business Development, said, “California has long been recognized for setting industry standards, and we are proud to play a role in bringing these esteemed genetics to cultivators worldwide. The triploids are especially noteworthy in terms of the unprecedented potential for enhanced plant vigor, higher yields, shorter flowering times and superior returns for solventless extraction.”
About Humboldt Seed Company
Established in 2001, Humboldt Seed Company is a Northern California heritage brand providing quality cannabis genetics to commercial cultivators and home growers in legalized states across the U.S. and international markets including Spain, Canada, Jamaica, South Africa, Colombia, France, Portugal, Greece, the UK, Malta and Thailand. With a focus on environmental and social justice, they combine traditional breeding and modern scientific practices in their strain development program. They have served the cannabis community for over two decades.
For more information visit https://humboldtseedcompany.com/.
About Apollo Green
Licensed since 2019, Apollo Green is Canada’s leader in cannabis genetics. The company’s mission is to provide an ever-growing bank of seeds and clones to medical patients and recreational consumers. Apollo Green provides clean, trusted cannabis seeds and clones, which are backed by the foremost tissue culture technology to reduce risks, costs and time-to-market for licensed producers around the world. Apollo Green is passionate about cannabis genetics.
For more information visit https://apollogreen.com/.
Media contact
Jaana Prall
[email protected]
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View original content:https://www.prnewswire.co.uk/news-releases/humboldt-seed-company-partners-with-apollo-green-to-bring-california-cannabis-genetics-to-the-global-marketplace-302131618.html
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