• Kelly Slater Tells More Than 3 Million Instagramers to get addicted
  to ‘natural highs’

SAN DIEGO–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/SEL?src=hash” target=”_blank”gt;#SELlt;/agt;–The most famous and decorated surfer in the world took time from his
competitive schedule today to talk addiction with young Americans on
World Surf League Instagram and in households and locker rooms around
the country.

Eleven-time world surfing champion Kelly Slater is the star of a video
released today, one of a series of free celebrity videos
produced by the national nonprofit Natural
High that parents and coaches can use to connect young people with
the famous role models they look up to and trust. In it, Slater offers
new insight into:

• Why he stayed away from drugs and alcohol
• Who strongly influenced him
• What it is, exactly, about surfing that gives Slater his own ‘natural
  high.’

Slater is currently competing in Western Australia on the World Surf
League (WSL) Champion Tour. He is in contention for another world title
at age 47 after an excellent performance in Bali in May. Kelly Slater
was the youngest surfer in men’s history to win a world title when he
was only 20 and he continues to excel as he competes against the top
surfers in the world.

“Kelly is a legend to the worldwide surfing community and to anyone who
follows sports. The fact that he is 47 years old and just cracked the
top 10 on the WSL Tour this year is a testimony to his Natural High
lifestyle,” said Jon Sundt, a San Diego businessman who lost two
brothers to drug addiction and then went on to found Natural High. “We
applaud his willingness to share his story for a cause larger than all
of us: encouraging generations of youth to adopt a healthy lifestyle.”

Natural High is a drug prevention nonprofit headquartered in San Diego
that works to inspire and empower youth to find their natural high –
activities that naturally raise endorphins, like surfing, other sports,
dance, music or environmental causes – and develop the skills and
courage to live life well.

Natural High connects tweens and teens with those they admire and trust
– including celebrities like professional surfer Bethany Hamilton, Major
League Baseball player Adam Wainwright, Major League Soccer player Tim
Howard, and professional dancer Chelsea Hightower. Youth are engaged
through videos and free activities that encourage a healthy lifestyle.

To date, Natural High has reached eight million youth nationwide, with
the help of more than 40 influential celebrities and tens of thousands
of parents, coaches, and teachers who have tapped into the free program.

Research
out of Iceland – considered the best example in the world of wide-scale
success in curbing addiction – shows that if young people discover their
passions and are directly engaged in a compelling way by people they
look up to and trust, they are more likely to make positive life choices
and much less likely to choose drugs and alcohol.

The Centers
for Disease Control shows that 2017 – the most recent data available
– was the worst year yet for drug overdoses. Some 72,000 drug overdoses
occurred that year. More recent 2018 data will be released later this
year, but indications are that the epidemic has not yet subsided.

In addition to standing up against drugs and alcohol, Slater has been a
spokesperson and fundraiser for suicide prevention awareness. The life
of Kelly Slater has also been told in “Pipe
Dreams: A Surfer’s Journey” and “Kelly
Slater: For the Love.”

For more information about Natural High, visit www.naturalhigh.org.

Contacts

Media Contact:
Lynne Russo
[email protected]