True Drinks Holdings, Inc. (the “Company” or “True Drinks”) (OTC PINK: TRUU) announced today the appointment of Adam Mirkovich as the Chief Information Officer of the Company and Charlies Chalk Dust LLC, a wholly owned subsidiary of the Company. In his new role, Adam will oversee data, process, and analytics management across the Company’s entire supply chain and report directly to the Company’s Chief Operating Officer, Ryan Stump. Adam will also oversee new product development and commercialization for the Company’s diverse line of products. Adam has shown significant operations expertise in the nicotine vape and beverage spaces throughout his career in a multitude of roles.

“Adam brings a whole new element to the True Drinks and Charlie’s Chalk Dust operations,” said Ryan Stump, Chief Operating Officer of True Drinks and Charlie’s Chalk Dust. “His expertise and ability to build teams will create a more streamlined approach to our upcoming projects. We believe that Adam will ultimately help scale the business as we continue to expand our current operations and explore new opportunities.”

Before joining the Company, Adam served as the COO for a multi-state premium cannabis vape brand, Orchid Ventures. Adam also served as an independent management consultant specializing in building and optimizing value chains for startups and growth stage companies in the beverage, nicotine vape, and nutritional supplements industries. Adam was also the Product Lifecycle Management (“PLM“) Program Manager for Niagara Bottling, where he led the product revision, introduction, and discontinuance practices for customers’ private labeled water, flavored, and carbonated beverages. Prior to his role in PLM, Adam was a member of the Supply Chain Logistics team at Niagara Bottling, providing strategic support of company expansion activities and tactical support of purchasing, production planning, and multi-region logistics in North American operations.

“I have had the privilege to watch the Charlie’s Chalk Dust team develop and position themselves as leaders in the premium e-liquid space over the past three years. I admire Brandon and Ryan’s dedication to their employees, customers, and products. I am excited to join the True Drinks and Charlie’s Chalk Dust family for this next stage of growth,” said Adam.

SOURCE True Drinks Holdings, Inc.