Ignite International Brands, Ltd. (“Ignite” or the “Company”) announced today the appointment of Linda Menzel as General Counsel and Gene Bernaudo as Global Head of Cannabis based in Toronto, Canada.

As Ignite’s General Counsel, Linda Menzel brings significant experience working within lifestyle branded environments.  Most recently, Linda was General Counsel at Loot Crate, Inc. where she was a key member of the senior leadership team as well as corporate secretary.  Previously, Linda was Associate General Counsel at Playboy Enterprises, Inc. where she supported the international licensing and intellectual property matters for this globally recognizable lifestyle brand.

Gene Bernaudo brings a wealth of retail and operational experience to the role of Global Head of Cannabis. Gene was previously Vice President of Operations at Ignite where he was instrumental in Ignite’s recent launch of CBD products in the UK as well as the establishment of the Company’s European Union e-commerce platform. In addition, Gene supported the Canadian marketing team in the development of its cannabis strategy and Ignite’s recent partnership with WeedMD in the cannabis market.  Further, Gene brings a track record of successful experience across a range of retail and business development scenarios.

“Ignite is rapidly expanding as a brand and our world class leadership team reflects the opportunity in front of us.” said Jim McCormick, President of Ignite. “We are excited to highlight the appointment of Linda and Gene to the leadership team bringing their great experience and passion for the Ignite brand.”

SOURCE Ignite International Brands, Ltd.