Wabi Sabi Artisanal Cannabis Chocolates Now Available in Alberta

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Calgary, Alberta–(Newsfile Corp. – September 16, 2021) – WABI SABI BRANDS LTD. (the “Company” or “Wabi Sabi”), an Alberta-based manufacturer of fine cannabis edible confections, is excited to announce that cannabis retailers across Alberta will be able to order and sell Wabi Sabi products beginning this week, following their successful launch in Saskatchewan earlier this month.

“After years of hard work by our entire team to conceive, develop, and realize our dream of offering the best cannabis chocolates in Canada and beyond, we are delighted that retailers and consumers across our home province of Alberta will be able to benefit from our unique creations starting this week,” stated Wabi Sabi co-founder and CEO Todd Pringle. “As proud Albertans, we appreciate the AGLC’s expedient listing of our products for retailers to order beginning this Friday. It was definitely a proud moment to have the first shipment of our creations leave our state-of-the-art licensed facility in a temperature-controlled environment, on their way to our distribution partner Stigma Grow, and subsequently, the AGLC warehouse. We are excited to be one of the leading innovators in this new and fast-growing cannabis category. Superior and innovative products like our artisanal chocolates make cannabis more accessible to Canadians who do not want to smoke or vape and who prefer to consume in ways that are familiar to them, such as our delicious confections.”

Added Karim Bhojani, Vice President Sales & Marketing: “After Wabi Sabi’s successful initial launch in Saskatchewan earlier this month, we cannot wait to see our wonderful products become available to consumers everywhere in Alberta via our valued retailer partners in the coming days and weeks. We are greatly encouraged by the response from Saskatchewan retailers and consumers, where we are already receiving very positive feedback from the sales of our two initial artisanal chocolate products. Our first shipment quickly sold out and we are working to deliver more of our products to Saskatchewan as soon as possible. We also look forward to working with other provinces to quickly bring Wabi Sabi products to more consumers across Canada. Using only the best ingredients and a traditional production process, which involves each chocolate being uniquely prepared by our passionate chocolatiers, firmly positions us at the premium end of the chocolate segment while providing superior margins and profitability for our retail partners.”

“As the season for peak chocolate demand begins, concurrent with the restart of direct shipments to consumers by provincial Boards, it is the perfect time to launch our remarkable Wabi Sabi products across Canada,” remarked co-founder and CFO Robert Pare. “Our first two offerings, White Chocolate Creamy Caramel and Milk Chocolate Cookies & Cream, are well-reviewed and liked by everyone who tries them. Both products uniquely pair fine Belgian chocolate with premium full spectrum cannabis for great taste and effect. Based on our research, Wabi Sabi provides the only chocolates in Canada with full spectrum cannabis instead of only distillate, giving our premium chocolates their delicious cannabis-neutral taste while ensuring a desirable terpene profile. It makes our Wabi Sabi products ideal for the enjoyment of experienced and new cannabis users alike.”

About Wabi Sabi Brands Ltd.

Wabi Sabi is a private Alberta-based manufacturer of fine cannabis edible confections. The Company uses the highest-quality ingredients which include Belgian chocolate and full spectrum cannabis extract. Wabi Sabi’s world class facility meets Canadian regulatory compliance for food manufacturing safety, with strategies being implemented to certify the Company to an even higher global standard (BRCGS).

The Company is one of the only chocolate edible manufacturers in Canada to use edible labels to ensure consumers can easily identify the products as cannabis edibles. Wabi Sabi leverages its on-site laboratory to test products in multiple steps to ensure quality and dosing assurance.

Investor or Media Contacts:

Todd Pringle
President, Chief Executive Officer and Director
Wabi Sabi Brands Ltd.
403.470.5786 or toddp@wabisabibrands.com

Disclaimer and Forward-Looking Information
Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties, certain of which are beyond the control of Wabi Sabi Brands Ltd. Forward-looking statements are frequently characterized by words such as “plan”, “continue”, “expect”, “project”, “intend”, “believe”, “anticipate”, “estimate”, “may”, “will”, “potential”, “proposed” and other similar words, or statements that certain events or conditions “may” or “will” occur.

These statements are only predictions. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company assumes no obligation to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/96739

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