The winners of The BrandLaureate SMEs BestBrands Award 2018-2019 were announced by the Asia Pacific Brands Foundation (APBF) at its gala dinner on 27th March 2019, held at The Majestic Hotel, Kuala Lumpur. The prestigious Awards night was attended by over 800 guests comprising corporate leaders, brand owners and leading personalities. TO BE SEEN was the chosen theme of this year’s Awards. Brands that have high awareness and visibility are more often than not market leaders and award winning brands. Reason being, with its high visibility, these brands command the purchasing preference of consumers and with that they have little or no choice but to make brand excellence as its trademark.
Each winner received a 24k gold plated trophy and a glass-framed certificate. An exquisite and elegant work of art that grabs the attention of everyone, the trophy is specially crafted in 24K gold plating and rhodium (white gold). The crystal quartz at the top of the trophy reflects the brand journey to reach the pinnacle of success. Glowing bright, the brand stands out with its strong presence and is highly visible from afar, outshining the rest of the competition and affirming its positioning as the market leader.
In his welcome speech, Dr KKJohan, President of The BrandLaureate congratulated the champions of SMEs Brands for their win and spoke on the Award’s chosen theme, “A champion needs TO BE SEEN and needs to have his brand presence known. That is why we chose this theme for this year’s award. What an appropriate theme as we are living in a congested world where there is so much noise and chatter, that, if as brands, we are not SEEN, not HEARD and our PRESENCE not make known, then we would have failed tremendously in our branding.”
During the night, over 70 companies and individuals received The BrandLaureate Awards which were divided into 5 Award categories:
- The BrandLaureate SMEs Brand Champion Awards
- The BrandLaureate SMEs Strategic Business Partner Award
- The BrandLaureate SMEs Most Established Brand Awards
- The BrandLaureate SMEs Signature Awards
- The BrandLaureate SMEs BestBrands Award
Among the award recipients that night included Credit Guarantee Corporation Malaysia (CGC), Celcom, Chemical Company of Malaysia (CCM), FAMA, Public Bank, SIRIM and TV Alhijrah for Strategic Business Partner Award category. The event also saw Duck Cosmetics, Brickfields Asia College, Lexis Hotel, Big Pharmacy, Q-Dees, amongst others receiving the prestigious award.
Highlight of the night was the presentation of The BrandLaureate Book of World Record to Datuk Nicol Ann David as the world’s greatest female squash player of all time; The BrandLaureate Legendary Award to Mr D Michael Harris, a renowned documentary film producer and explorer and The BrandLaureate International Brand Personality Award to Mr Clifton Ko Chi-Sum, Chief Executive Officer & Producer of Spring-Time Stage Productions. The prestigious event also saw the launch of Dr KKJohan’s 4th quote book on brands and branding entitled, Brand Success The Ultimate Dream of Your Brand.