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Hard Rock International Joins in Worldwide Commitment To Protect Our Planet During Earth Hour

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As part as of its on-going commitment to help ‘save the planet‘, Hard Rock International participated in the worldwide Earth Hour movement  turning off the lights at 18 properties across the globe. As the world clock struck 8:30 p.m. local time on March 30, Hard Rock Hotel guests from China to the West Coast of the U.S. participated in this symbolic lights-out event. From the participating properties, Hard Rock saved a combined total of 11,400 kilowatts, which would be enough to power more than 50 outdoor concerts.

“We are proud to participate in this year’s Earth Hour initiative and will continue to make strides to help the environment,” said Dale Hipsh, senior vice president of hotels for Hard Rock International. “It is part of Hard Rock’s continuous commitment to its founding motto to save the planet.”

Earth Hour is a global environmental movement by World Wildlife Fund (WWF), a non-governmental organization working toward wilderness preservation. Each year, WWF inspires millions of people, businesses and landmarks worldwide to turn off their lights for 60 minutes and showcase their commitment to combatting climate change and protecting nature. In 2018, 188 countries and territories participated in Earth Hour, along with 18,000 landmarks.

“Corporate social responsibility (CSR) is a critical part of what we do,” said Zubair Rashidi, regional director of marketing for Hard Rock International. “It’s an honor to partner with WWF and support this initiative. We will continue to give back to our planet and hit the high note on sustainability.”

During the event, all light sources in public areas such as the lobby, restaurants and bars, the terraces and the hotels’ outdoor lighting were switched off. Even with the lights off, the Hard Rock vibe was still shining. Properties not only hosted candle-lit dinners but took a step further and planned enticing events for guests to enjoy. Various ‘glow in the dark’ activities were offered including: glowing manicure & pedicures, live painting sessions, flash mobs, nomadic dance performances, face-painting & tattoos, fire bowls & marshmallow sessions and much more.

“I think it’s great how Hard Rock is using this global event to create fun events and bring environmental awareness to guests,” said May Ch’ng Koe Chien, a guest at Hard Rock Hotel Desaru Coast. “My husband and I were really impressed with the glow-in-the-dark cocktails, and our kids were entertained with the glow-in-the-dark crafts and tattoos.”

Participating properties were: Hard Rock Hotel Shenzhen, Hard Rock Hotel Bali, Hard Rock Hotel Penang, Hard Rock Hotel Pattaya, Hard Rock Hotel Desaru Coast, Hard Rock Hotel Goa, Hard Rock Hotel Davos, Hard Rock Hotel Tenerife, Hard Rock Hotel Sioux City, Hard Rock Hotel & Casino Lake Tahoe, Hard Rock Hotel San Diego, Hard Rock Hotel at Universal Orlando, Hard Rock Hotel Daytona Beach, Hard Rock Hotel Riviera Maya, Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Hard Rock Hotel Guadalajara.

 

SOURCE: Hard Rock International


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CCELL®

CCELL Launches Environmentally Conscious Eco Star AIO Vaporizer

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SHENZHEN, China, April 15, 2024 /PRNewswire/ — CCELL®, the world’s leading technology brand focused on creating trendsetting vape hardware products and advanced vaporization technology, today announced the launch of the Eco Star, the company’s all-in-one vaporizer focused on sustainability, wide-ranging oil compatibility, and ease of use.

The Eco Star’s casing material is made of biodegradable and plant-based PLA, a material that can be decomposed by bacteria or other living organisms. By adopting this type of eco-friendly casing, CCELL seeks to provide an option that can reduce the cannabis industry’s overall environmental impact and build a more sustainable society.

Built within the casing is a removable and recyclable lithium-ion battery. This thoughtful pull-apart design allows consumers to easily remove the battery before disposing of the casing, empowering them to contribute towards a greener Earth.

The Eco Star also features complete compatibility with all types of cannabis oils, clog-free dual air vents, and an isolated airway that ensures the cleanest possible vapor.

With increasing environmental challenges worldwide and tightening regulations on vape products, the Eco Star was introduced with the intention of raising environmental awareness across the industry.

The company has also implemented other measures to align its practices with its long-standing sustainability-focused values. These include offering biodegradable and plant-based PLA mouthpieces among its customization options. Additionally, the company uses energy-efficient aqueous processing in producing its patented ceramic heating cores to reduce greenhouse gas emissions.

Before the product’s official launch, CCELL provided their customers and consumers with an early look at the Eco Star at TPE24 and Hall of Flowers Ventura in the US, and Spannabis Barcelona in Spain.

Disclaimer for battery disposal: CCELL does not recycle lithium-ion batteries. Battery recycling requirements may vary by country, city, etc. Please contact your local recycling center for more details before disposal.

About CCELL®

CCELL® is a technology brand and global innovator in the portable vaporizer space that revolutionized the industry by introducing the ceramic heating component. CCELL® was born in the headquarters of Shenzhen Smoore Technology Limited, which has more than 10 years of expertise in the vaporization industry. With advanced R&D resources, patented technologies, strong production capabilities, and reliable quality control systems, CCELL® is recognized around the world for its exceptional vaporization technology and top-quality devices.

Learn more about CCELL® at www.ccell.com as well as on LinkedIn, Instagram, Facebook, Twitter, and YouTube.

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Cision View original content:https://www.prnewswire.co.uk/news-releases/ccell-launches-environmentally-conscious-eco-star-aio-vaporizer-302116454.html

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