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DNA Behavior International Rolls Out Investor Version of its Market Mood Real-Time Behavioral Finance Measurement Tool



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During times of financial market volatility, it’s common for investors to react with fear, risking long-term asset growth in favor of short-term comfort. Since 2015, financial advisors have been able to use Atlanta-based DNA Behavior International‘s Market Mood to better predict and manage client reactions to market changes. Now investors also will have access to deep insights on their own through the Market Mood for Investors product extension.

“Market Mood is a real-time behavioral finance measurement tool that enables advisors to customize communication and be more proactive in managing client emotions during market changes,” says DNA Behavior’s Hugh Massie, who is a pioneer in the practical application of behavioral insights. “With the rollout of Market Mood for Investors, this feature also now provides an opportunity for investors to have discussions with their advisor, as they better understand their own financial decision making.”

Market Mood is widely used by financial advisors, who pair the resulting behavioral insights with customized scripts to engage clients in their preferred style and channel. Market Mood for Investors – the new client-facing facet – benefits anyone with any level of assets under management, as they can check themselves before making market-related financial decisions.

“By having validated behavioral insights pinpointing how individual clients will react to fluctuating markets, advisors can more easily and more effectively provide a tailored client experience to increase investment returns, while also maximizing client confidence, retention and compliance,” Massie says. “It’s a win-win for both clients and advisors.”

DNA Behavior champions an “understanding people before numbers” approach to not only leveraging behavioral insights, but doing so in practical ways, as with the Market Mood tool and, now, its extension: Market Mood for Investors. Advisors and other wealth managers can learn more about it here. They also can view a Market Mood video. Email: [email protected].

“Market Mood is a whole new way of thinking about and looking at my DNA Client Data and how clients will react to the stock market,” says financial advisor Shay Woodward of Performance Wealth. “The communication approaches and tips provide a structured approach to engaging with my clients. I continue to find better ways to engage with my clients using Market Mood.”

Founded in 2001, DNA Behavior delivers practical, real-time, scalable behavioral insights to accelerate human performance in over 123 countries through 11 languages. In addition to its Financial DNA – of which Market Mood is a component – the company’s 12 proprietary DNA Behavior Discovery Processes include Communication DNA and Business DNA.


SOURCE DNA Behavior International

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CCELL Launches Environmentally Conscious Eco Star AIO Vaporizer




SHENZHEN, China, April 15, 2024 /PRNewswire/ — CCELL®, the world’s leading technology brand focused on creating trendsetting vape hardware products and advanced vaporization technology, today announced the launch of the Eco Star, the company’s all-in-one vaporizer focused on sustainability, wide-ranging oil compatibility, and ease of use.

The Eco Star’s casing material is made of biodegradable and plant-based PLA, a material that can be decomposed by bacteria or other living organisms. By adopting this type of eco-friendly casing, CCELL seeks to provide an option that can reduce the cannabis industry’s overall environmental impact and build a more sustainable society.

Built within the casing is a removable and recyclable lithium-ion battery. This thoughtful pull-apart design allows consumers to easily remove the battery before disposing of the casing, empowering them to contribute towards a greener Earth.

The Eco Star also features complete compatibility with all types of cannabis oils, clog-free dual air vents, and an isolated airway that ensures the cleanest possible vapor.

With increasing environmental challenges worldwide and tightening regulations on vape products, the Eco Star was introduced with the intention of raising environmental awareness across the industry.

The company has also implemented other measures to align its practices with its long-standing sustainability-focused values. These include offering biodegradable and plant-based PLA mouthpieces among its customization options. Additionally, the company uses energy-efficient aqueous processing in producing its patented ceramic heating cores to reduce greenhouse gas emissions.

Before the product’s official launch, CCELL provided their customers and consumers with an early look at the Eco Star at TPE24 and Hall of Flowers Ventura in the US, and Spannabis Barcelona in Spain.

Disclaimer for battery disposal: CCELL does not recycle lithium-ion batteries. Battery recycling requirements may vary by country, city, etc. Please contact your local recycling center for more details before disposal.

About CCELL®

CCELL® is a technology brand and global innovator in the portable vaporizer space that revolutionized the industry by introducing the ceramic heating component. CCELL® was born in the headquarters of Shenzhen Smoore Technology Limited, which has more than 10 years of expertise in the vaporization industry. With advanced R&D resources, patented technologies, strong production capabilities, and reliable quality control systems, CCELL® is recognized around the world for its exceptional vaporization technology and top-quality devices.

Learn more about CCELL® at as well as on LinkedIn, Instagram, Facebook, Twitter, and YouTube.

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