Foot Locker Inc., the leading global speciality athletic retailer, today opened its fourth door in Singapore.
Located in Jewel Changi Airport, the two-story space with a dedicated women’s and kids’ area, delivers an engaging retail experience, combining premium products, elevated in-store presentations, as well as enhanced customer experiences.
With impressive footwear and apparel collections from global brand partners, customers can expect elevated product storytelling from Nike, Adidas, Puma, Fila and Champion. The store celebrates basketball culture, offering a premium selection of sneakers and apparel from Nike and Jordan, and features the widest selection of Nike Air Max Plus (TN’s) available in market.
The store features specially commissioned artwork by local artist Clogtwo, setting the tone for how Foot Locker will regularly tailor the store to the local community.
To celebrate the launch, Foot Locker hosted a preview event for media. Attendees experienced Xbox gaming, a pop up nail bar and Nike customisation.
Commenting on the new store, Tomas Petersson, VP and GM, Foot Locker Asia said, “The Jewel store gives Foot Locker a great opportunity to engage and inspire youth culture within the local community. We designed a space that celebrates the city’s creative community and inspires Singapore’s sneaker enthusiasts.”
SOURCE: Foot Locker, Inc.