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New Research Identifies the Technology That Hotel Guests Really Want

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Research conducted by leading travel technology firm Criton reveals the importance of hotel technology to improve the experience of today’s travellers

Dependence on mobile phones when travelling is brought into sharp focus by a survey of more than 3,600 travellers which reveals a growing appreciation for bespoke travel apps. Research commissioned by Edinburgh-based hospitality firm Criton, highlights that loyalty programmes, self-check-in/out and accessing your hotel room via a digital door key are primary requirements of today’s guests.

Julie Grieve, Founder and CEO of Criton

 

 The findings highlight crucial information for all hoteliers, with guests’ smartphones now recognised as an essential tool for delivering and improving their travel experience. With 45% of respondents travelling for leisure more than four times a year, findings showed that 62% of respondents regularly use an accommodation app, with the figure increasing to 67% amongst business travellers.

If their favourite hotel was to have its own app, 74% of respondents overwhelmingly stated they would use this digital channel, with only 10% favouring an in-room device such as a hotel’s smartphone or tablet. This reinforces Criton’s core belief that the future of hotel technology is own device. Hoteliers no longer need to absorb the cost of installing in-room devices when their guests travel with their own smartphone and are more comfortable with the apps and content within it.

The opportunity to check-in via an app and access their hotel room via a digital door key was warmly received with 58% likely or very likely to want this technology. With 68% finding it unacceptable to queue at reception for longer than five minutes, offering guests access to a service which global chains already offer is fast becoming a core priority for independent operators.

Respondents prioritised loyalty programmes as their favoured element of hotel technology with 53% recognising it as their top requirement. In a competitive landscape, the opportunity to drive direct and repeat bookings through a personalised loyalty programme will ensure hoteliers save on OTA commission while creating their own closed marketing group to upsell onsite services and facilities.

Underlining modern travellers’ awareness of technology, the survey found an audience ready to talk about tech use and expectations while travelling. Reflecting on the results of the survey, Julie Grieve, founder and CEO of Criton, which developed the UK’s first intuitive app builder for the hospitality sector, said:

“Increasingly, today’s travellers are downloading apps that help them get around and stay connected with their hotel. That level of tech awareness or even dependency also raises expectations for information, guest services, such as check-in, digital key and offers and incentives to reward their loyalty.

“Respondents to the survey were people who travel regularly, with the majority opting for a mid-range hotel or accommodation. It is increasingly clear that adopting technology has to be seen as an imperative for all hospitality providers; it is not something purely for the major franchises.”

Criton lets independent operators compete with big chain technology through an easy to use platform. From digitising the traditional hotel room guest book to PMS, live chat, digital door key and in-room ordering integrations all contained within a fully-branded hotel app; Criton supports hospitality businesses with their digital transformation strategies and work with clients across the UK and overseas.

Research Methodology:

An online survey ran from Tuesday 26th March until Monday 1st April and received a total of 3,654 responses, of whom 1,311 were classed as business travellers.

Key Findings:

  • 45% of travellers stated they travel for leisure 2-3 times a year
  • 36% travel for business
  • 39% use TripAdvisor as main source of research and inspiration before booking a hotel, followed by 29% of respondents relying on online search
  • 40% of travellers said they regularly stay in a 4-star (boutique) hotel, with 6% in a 5-star (luxury) hotel. The majority (47%) stated they regularly stay in a 3-star (mid-range) hotel
  • 53% have at least one hotel app on their phone
  • 74% would use a hotel app if their favourite hotel had one
  • 55% stated it is acceptable to wait at check-in 2-5 minutes
  • 62% would be likely or very likely to check-in to a hotel via an app
  • 58% would be likely or very likely to check-in to a hotel via an app and use digital key

App usage

  • 62% use an accommodation app regularly (eg Airbnb)
  • 57% use a transport app regularly
  • 47% use an airline app regularly
  • 36% uses a hotel app regularly

The hotel technology that respondents seek:

  • 53% – loyalty programmes
  • 35% – self check-in
  • 10% – in-room mobile
  • 18% – in-room tablet

Awards:

  • Criton won the ‘Best Technology Provider’ award at the 2018 Travolution Awards and was Highly Commended for Best Use of Mobile
  • Criton won the ‘Industry Breakthrough and Innovation Award’ at the ASAP Awards 2018
  • Julie Grieve, Founder & CEO won the prestigious ‘HOSPACE 2017 Best Entrepreneur Award’

 

SOURCE: Criton


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CCELL®

CCELL Launches Environmentally Conscious Eco Star AIO Vaporizer

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ccell-launches-environmentally-conscious-eco-star-aio-vaporizer

SHENZHEN, China, April 15, 2024 /PRNewswire/ — CCELL®, the world’s leading technology brand focused on creating trendsetting vape hardware products and advanced vaporization technology, today announced the launch of the Eco Star, the company’s all-in-one vaporizer focused on sustainability, wide-ranging oil compatibility, and ease of use.

The Eco Star’s casing material is made of biodegradable and plant-based PLA, a material that can be decomposed by bacteria or other living organisms. By adopting this type of eco-friendly casing, CCELL seeks to provide an option that can reduce the cannabis industry’s overall environmental impact and build a more sustainable society.

Built within the casing is a removable and recyclable lithium-ion battery. This thoughtful pull-apart design allows consumers to easily remove the battery before disposing of the casing, empowering them to contribute towards a greener Earth.

The Eco Star also features complete compatibility with all types of cannabis oils, clog-free dual air vents, and an isolated airway that ensures the cleanest possible vapor.

With increasing environmental challenges worldwide and tightening regulations on vape products, the Eco Star was introduced with the intention of raising environmental awareness across the industry.

The company has also implemented other measures to align its practices with its long-standing sustainability-focused values. These include offering biodegradable and plant-based PLA mouthpieces among its customization options. Additionally, the company uses energy-efficient aqueous processing in producing its patented ceramic heating cores to reduce greenhouse gas emissions.

Before the product’s official launch, CCELL provided their customers and consumers with an early look at the Eco Star at TPE24 and Hall of Flowers Ventura in the US, and Spannabis Barcelona in Spain.

Disclaimer for battery disposal: CCELL does not recycle lithium-ion batteries. Battery recycling requirements may vary by country, city, etc. Please contact your local recycling center for more details before disposal.

About CCELL®

CCELL® is a technology brand and global innovator in the portable vaporizer space that revolutionized the industry by introducing the ceramic heating component. CCELL® was born in the headquarters of Shenzhen Smoore Technology Limited, which has more than 10 years of expertise in the vaporization industry. With advanced R&D resources, patented technologies, strong production capabilities, and reliable quality control systems, CCELL® is recognized around the world for its exceptional vaporization technology and top-quality devices.

Learn more about CCELL® at www.ccell.com as well as on LinkedIn, Instagram, Facebook, Twitter, and YouTube.

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Cision View original content:https://www.prnewswire.co.uk/news-releases/ccell-launches-environmentally-conscious-eco-star-aio-vaporizer-302116454.html

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