Monotype Unveils Alibaba Sans, a Custom Brand Typeface for the Alibaba Group

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    Custom-Designed Font Family, Alibaba Sans, Opened to Alibaba Partners
    and Customers at No Cost to Power On-Brand Designs

    WOBURN, Mass.–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#AlibabaSanslt;/agt;–Monotype (Nasdaq: TYPE) and Alibaba today unveiled the Alibaba Sans
    typeface. Designed for Alibaba Group, a multinational leader in
    e-commerce, retail and technology, the typeface family helps unify the
    company’s branding across its vast international apps, platforms and
    websites. With this launch, Alibaba is authorizing all merchants and
    brands free access to the font system to enable them to express their
    brand identity and create businesses that are beautiful and simple.
    Highly legible, energetic and expressive, the Alibaba Sans typeface
    family was designed by Akira
    of the Monotype

    The Alibaba Sans family consists of 11 weights, and was designed to be
    aesthetically pleasing from small to large sizes across any device or
    location—from display screens, across multiple office buildings on the
    company campus, to e-commerce marketplaces. The typeface family supports
    172 languages, and was designed with a strong emphasis on numerals and
    currency symbols, given the importance to the millions of merchants on
    Alibaba’s vast worldwide digital ecosystem.

    Monotype will be showcasing the design at Alibaba’s UCAN
    Design Conference 2019
    , taking place April 27-28, 2019, in Hangzhou,
    China. Mr. Kobayashi will be delivering a keynote presentation titled,
    “Creating the Visible Voice of Top Brands,” on April 27, 2019,
    10:30-10:50 a.m. local time.

    With a mission “to make it easy to do business anywhere,” Alibaba Group
    helps connect buyers to sellers through its platforms. With its
    operations now spanning e-commerce, cloud computing, payment, logistics,
    digital media, and entertainment and innovation initiatives, Alibaba
    strives to provide nearly 700 million users and tens of millions of
    merchants worldwide on its platforms with a consistent look and feel.
    The Alibaba Sans typeface fulfills that mission by giving businesses
    fonts that allow them to easily create on-brand campaigns.

    “Monotype understood our unique challenges and delivered a typeface that
    will take us to the next level in our branding efforts. We really
    appreciate their partnership as a true expert and extension of our
    team,” said Chris Tung, Chief Marketing Officer of Alibaba Group. “We
    would like to make this new typeface an inclusive resource for all
    partners and customers globally, and for free. True to our group
    mission, we are taking a concrete step forward to help small and
    medium-sized enterprises participate in the digital economy through the
    power of design.”

    “Alibaba Group faced a common but significant branding challenge, in
    that it needed to convey its brand values across a wide range of
    environments, both physically and digitally,” said Akira Kobayashi. “It
    was a pleasure to work with a team so dedicated to the importance of
    type, and help Alibaba Group realize the potential that a custom
    typeface has for unifying a brand.”

    About Monotype
    Monotype empowers creative minds to build and
    express authentic brands through design, technology and expertise.
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    Monotype and Mosaic are trademarks of Monotype Imaging Inc. registered
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    respective owners. ©2019 Monotype Imaging Holdings Inc. All rights


    Andy Rodger
    [email protected]