Big Wins for BC&F Dentsu at the 2019 APAC Effies

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    Claims title as the third most effective agency across Asia Pacific

    SINGAPORE–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#APACeffielt;/agt;–Dentsu Brand Agencies is proud to announce that Barnes,
    Catmur & Friends Dentsu
    had a great night at the 2019 APAC
    Effies, finishing in third place overall against agencies many times its

    This is a great achievement by the Auckland-based agency, who also had
    the most finalists of any agency in the region. It was no fluke either,
    with the agency having finalists across four different clients: The
    Movember Foundation, Meridian Energy, Tower Insurance and Subaru.

    Those finalists were converted into Gold for Movember and two Bronze for
    Meridian Energy as well as Bronzes for Tower Insurance and Movember.

    “Creativity with a singular focus to drive results is at the core of
    Dentsu’s DNA. BC&F Dentsu understands this as no other within our
    network. To see this result so shortly after being yet again crowned
    ADFEST Network of the Year, is a clear demonstration of our mission,”
    said Dick van Motman, Global CEO, Creative, Dentsu Aegis Network.

    Murray Streets, Managing Director at BC&F Dentsu said, “I
    speak on behalf of myself, Luke, Daniel, Paul and the rest of the team
    in talking of my immense pride in what everyone in the agency has
    achieved. Our focus has always been to do the most effective work we can
    for our clients, and it is wonderful to see that vindicated in such a
    spectacular way.”

    Murray added, “As an independent we have been the Number One Indie
    agency in Asia Pacific three times and since joining the Dentsu network
    we have gone from strength to strength.”

    About APAC
    Effie Awards

    Organised by the Confederation of Asian Advertising Agency Associations
    (CAAAA) and Tenasia Group, APAC Effie Awards honours the region’s most
    outstanding marketing communication works that have proven results in
    meeting strategic objectives. APAC Effie champions practices of
    marketing effectiveness excellence in the Asia Pacific region, and
    provides the growing industry with a regional platform where the best
    works are recognised and celebrated.

    Introduced by the New York American Marketing Association in 1968, the
    Effie Awards have since been recognised by advertisers and agencies as
    the pre-eminent award in the advertising industry and global standard of
    marketing effectiveness excellence. Today, Effie celebrates
    effectiveness worldwide with over 50 programs including the Global
    Effie, APAC Effie, Euro Effie, MENA Effie, Latin American Effie, and
    national Effie programs around the world.

    About BC&F Dentsu

    Catmur & Friends Dentsu
    has always prided itself on its
    dedication to effectiveness, using all elements of the agency mix under
    the principle of Distinctive Works.

    About Dentsu Brand Agencies

    Dentsu Brand Agencies is a global network of award-winning agencies that
    brings together individual brilliance to produce innovative solutions
    for business. With the “What If” mindset, 5,000 professionals in 20
    countries and regions push the boundaries of creativity and move
    business by moving people, delivering solutions that go beyond

    Related links

    BC&F Dentsu on Web:


    Emi Kambe
    Global Communications Lead, Dentsu Brand Agencies
    3 6216 8463
    E: [email protected]