Hardee’s Brings Back Fan Favorite Roast Beef Sandwich by Calling on America to “Save the Veggies”

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    In celebration of the veggie-less sandwich, Hardee’s is helping to
    plant millions of vegetables nationwide

    FRANKLIN, Tenn.–(BUSINESS WIRE)–Hardee’s®, known for quality you can taste, today announced the return
    of the iconic Hardee’s Original Roast Beef Sandwich. Back by popular
    demand, the fan-favorite menu item will return to participating
    restaurants beginning today with a 2 for $5 regular size value promo.
    And to welcome the veggie-free offering, Hardee’s is launching a
    campaign to “Save the Veggies” — in celebration of the return of the
    Hardee’s Original Roast Beef Sandwich, Hardee’s will make the pledge to
    plant millions of vegetables nationwide.

    Hardee’s knows there’s a time and a place for veggies, but not on a
    Hardee’s Original Roast Beef Sandwich — made with slow-cooked beef,
    hand-dipped in rich au jus, and veggie free — cause’ it tastes better.
    In partnership with the American Community Gardening Association, the
    restaurant will help plant more than 10 million veggies nationwide.

    “Hardee’s is inspired by its neighbors and local community,” said Jenna
    Folk, Director of Brand Marketing, Hardee’s. “That’s why the brand is
    partnering with the American Community Gardening Association (ACGA) to
    help plant veggies in community gardens nationwide. ACGA is a nonprofit
    that helps communities by planning local gardens across the country, and
    together, Hardee’s and ACGA recognize the value of bringing the
    community together.”

    The Hardee’s Original Roast Beef Sandwich consists of slow-cooked beef,
    hand-dipped in rich au jus, and zero veggies, between two seeded buns.
    The protein-filled delight is available for 2 for $5 and will be in
    participating locations beginning this month. (Offer available for a
    limited time after regular breakfast hours. Prices and participation may
    vary by location. Tax not included.)

    Follow Hardee’s on social media for the latest product news and
    promotional offers.

    Twitter: @Hardees

    Instagram: @Hardees

    Facebook: www.facebook.com/Hardees

    About CKE Restaurants Holdings, Inc.

    CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based
    in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two
    beloved regional brands, known for one-of-a-kind premium and innovative
    menu items such as 100 percent Black Angus Thickburgers®, Made from
    Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and
    international footprint, Carl’s Jr. Restaurants LLC and Hardee’s
    Restaurants LLC have over 3,800 franchised or company-operated
    restaurants in 44 states and 43 foreign countries and U.S. territories.
    For more information about CKE, please visit www.ckr.com
    or its brand sites at www.carlsjr.com
    and www.hardees.com.


    CKE Communications
    Candice Jacobson, 615-538-9317
    [email protected]