RichRelevance Transforms B2B Digital Experiences with Hyper-Personalization

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    Leader in AI-driven personalization to host session on Digital
    Innovation at B2B Online conference in Chicago

    the global leader in Experience Personalization, today announced that
    brands, manufacturers and wholesalers are increasingly embracing
    RichRelevance’s AI-driven Hyper-personalization to complement
    traditional sales channels and drive digital revenue growth.
    RichRelevance’s comprehensive B2B personalization solution allows B2B
    leaders to simplify, guide and help their customers navigate complex
    buying processes as research and purchasing increasingly shifts online.
    With RichRelevance, B2B leaders can use proven technology to meet and
    exceed buyer expectations for a self-service, consumerized experience
    that is both memorable and relevant.

    B2B purchasing is rapidly moving online, but B2B digital experiences
    struggle to match B2C expectations,” said Robb Miller, SVP Americas at
    RichRelevance. “RichRelevance brings powerful AI-driven personalization
    to help B2B companies differentiate and win on the basis of the digital
    experience they offer to buyers. Now companies can go beyond traditional
    sales channels to personalize and orchestrate new digital touchpoints
    that comprise today’s B2B customer journey.”

    At the upcoming B2B
    conference, Mr. Miller will be joined by Jamie Werve,
    Director of eCommerce Strategy at Insight Enterprises, to lead a session
    on digital innovation in B2B personalization, as well as share a case
    study on growing digital revenues by combining eCommerce and account
    management with AI-driven personalization. The session takes place on
    Monday, April 29 at 4:40 pm in Chicago, Illinois.

    RichRelevance’s Xen AI platform allows companies to cut through the
    complexities of B2B commerce – endless catalogs, price transparency,
    nuanced contractual requirements, multiple buyers, and integrated
    account managers – to treat each business buyer as an individual. The
    solution uniquely solves for B2B requirements with personalization that
    understands implicit as well as explicit preferences, real-time
    activity, intelligent rules and leverages product compatibility to
    deliver product guidance and relevant content seamlessly across sales
    channels. Client success stories include:

    • Insight
      : Insight turned to RichRelevance to create and deliver
      a better digital experience for their customers. After incorporating
      AI-driven personalization across the buyer journey, Insight has seen
      tremendous results, including 69% increase in YoY revenue generated
      from homepage personalization; 275% increase in Marketing Qualified
      Leads (MQLs) from personalized partner campaigns based on behavior;
      and 78% YoY increase in sales generated from product recommendations
      on product detail page. (Insight
      case study
    • CDW:
      With 100,000+ products, 1,000+ partners and 5,000+customer-facing
      trusted advisors, RichRelevance’s Hyper-personalization allows CDW to
      deliver an engaging, immersive and relevant customer experience
      tailored for industry, company and individual role, as well as unique
      goals and preferences. Using RichRelevance’s B2B personalization
      suite, CDW is able to bring together pertinent data and systems around
      every customer to provide the most relevant, memorable experience,
      increasing sales while enhancing customer satisfaction. Additional
      results include significant increases in both cross-sell attach rates
      and average order value; improved operational efficiency and
      merchandising effectiveness; and improved product awareness and
      conversion through onsite search by delivering more relevant results. (CDW
      case study
    • Atea
      is the market leader in IT infrastructure in Europe’s Nordic and
      Baltic regions and uses RichRelevance to personalize the buying
      experience on their eCommerce site. RichRelevance is both a partner
      and platform that understands how Atea’s complex business differs from
      traditional B2C retail and solves for the complexities and nuances of
      the B2B challenges they face, including the ability to manage product
      compatibility challenges and accommodate for diverse and restricted
      catalogs across customer accounts. After implementing RichRelevance,
      Atea has seen higher product engagement which has resulted in up to
      20% increase in basket size. (Atea
      case study

    Additional RichRelevance resources for B2B brands include:

    About RichRelevance

    RichRelevance is the global leader in Experience Personalization,
    driving digital growth and brand loyalty for 200 of the world’s largest
    B2C and B2B brands and retailers. The company leverages advanced AI
    technologies to bridge the experience gap between marketing and commerce
    to help digital marketing leaders stage memorable experiences that speak
    to individuals – at scale, in real time, and across the customer
    lifecycle. Headquartered in San Francisco, RichRelevance serves clients
    in 44 countries from nine offices around the globe. For more
    information, visit


    Renee Newby
    [email protected]