Viacom Expands Digital Footprint at 2019 NewFront

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    Viacom’s Flagship Brands Join Pluto TV’s Channel Lineup on May 1

    Viacom Digital Studios to Produce Premium Original Series Across
    Awesomeness, BET, Comedy Central, MTV and Nickelodeon for Facebook,
    Snap, Twitter, YouTube, Hulu and Netflix

    VidCon Celebrates 10th Anniversary with New Partnerships and All-Star
    Line-up of Featured Creators

    Special Appearances by David Spade, Annie LeBlanc, Jayden Bartels, Marc
    Lamont Hill, Eva Gutowski, Brent Rivera, Nala Cat and more…

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    NEW YORK–(BUSINESS WIRE)–lt;a href=”https://twitter.com/search?q=%24VIAB&src=ctag” target=”_blank”gt;$VIABlt;/agt; lt;a href=”https://twitter.com/hashtag/ViacomNewFront?src=hash” target=”_blank”gt;#ViacomNewFrontlt;/agt;–Viacom Inc. (NASDAQ: VIAB, VIA), home to the world’s premiere
    entertainment brands, today announced the introduction of Viacom’s
    flagship networks to Pluto TV’s channel lineup and a new slate of
    original digital programming during its second-annual NewFront event at
    the PlayStation Theater.

    “We’re excited to return to the NewFronts after a year of rapid digital
    acceleration and momentum across the leading social and online video
    platforms,” said Kelly Day, President of Viacom Digital Studios. “Our
    remarkable growth continues to be driven by an investment in premium
    original programming and experiences that engage our young, diverse
    audiences on the platforms they love most, presenting an unprecedented
    opportunity for our advertising partners to join the conversation.”

    Viacom Digital Studios shared its plans to produce new and returning
    original series around major tentpole events, linear franchises and the
    most popular digital shows from Awesomeness, BET, Comedy Central, MTV
    and Nickelodeon. Viacom is also teaming up with big-name stars and
    fan-favorite digital talent to deliver entirely new programming across
    Facebook, Snap, Twitter and YouTube for Viacom’s more than 880 million
    fans — the largest social footprint among entertainment companies.

    The new content slate includes: “How to Survive: A Break-Up,” Eva
    Gutowski stars in this AwesomenessTV scripted romantic comedy series
    about the heartbreaking, and sometimes hilarious, steps to getting over
    a messy break-up and maybe finding new love along the way; “Black
    Coffee,”
    BET’s daily morning talk show starring Marc Lamont Hill
    that catches up with Black Twitter’s liveliest conversations and
    features news-making interviews with top celebrities, athletes, and
    social media stars; untitled late-night show from David Spade, Comedy
    Central’s new late-night show hosted by David Spade will launch
    show channels and publish content across YouTube, Facebook, Instagram
    and Twitter; “MTV No Filter: Tana Turns 21,” follows Tana
    Mongeau and her crazy crew for a behind-the-scenes look as they navigate
    vlog life, studio time, partying and the occasional controversy; “SpongeBob
    Smarty Pants Game Show,”
    a digital game show from Nickelodeon where
    two SpongeBob superfans compete to win The Golden Pineapple by answering
    trivia questions, completing messy stunts and competing in
    SpongeBob-themed games.

    Viacom also announced that its flagship networks will launch on Pluto
    TV, the leading free streaming television service in the U.S. with more
    than 15 million monthly active users. BET, Comedy Central, MTV and
    Nickelodeon will debut channels on May 1, with content from Viacom’s
    extensive library of iconic IP through three categories of branded
    channels: Co-Branded Flagship Channels that are curated versions of
    Viacom’s leading networks; Signature Channels with the most celebrated
    and diversified programming from each brand; and Pop-Up Channels that
    deliver binge-worthy series in marathon-style airings, starting with
    MTV’s “The Hills” — just in time for the highly anticipated revival
    series “The Hills: New Beginnings” premiering Monday, June 24.

    “We are thrilled to expand the Pluto TV offering with the addition of
    Viacom’s world-class channel brands and iconic programming. This is a
    major step forward in our mission of entertaining the planet,” states
    Tom Ryan, CEO & Co-Founder of Pluto TV. “Viacom has been entertaining
    audiences for decades with evergreen content that is bold, daring and
    inspires worldwide fandom. These channels are guaranteed to provide
    endless entertainment to both new and existing Pluto TV viewers.”

    VidCon will welcome 75,000 attendees at its 10th anniversary flagship
    event in Anaheim, California this July. In partnership with the IAB,
    VidCon announced the addition of The Direct Brand Summit at VidCon, an
    Industry Track programming block that will explore how direct brands are
    using the power of online video to build relationships with consumers.
    Additionally, an all-star lineup of featured creators will be joining
    the celebration, including Annie LeBlanc, Simmi Singh, Rhett and Link,
    Tessa Violet, The Bramfam and more.

    Since the launch of Viacom Digital Studios, Viacom brands have seen
    year-over-year domestic increases in social video views and watch time
    by 83% and 119%, respectively, with a global average of 4 billion views
    and over 6 billion minutes watched each month.

    “We have made incredible strides over the past year due to our
    acquisitions and expansion to grow our digital reach significantly to
    the direct benefit of our advertising partners,” said Sean Moran, Head
    of Ad Solutions, Viacom. “With more touch points than ever before, we
    look forward to leveraging the full scale and power of Viacom to help
    our clients create real, authentic connections with our highly coveted
    and hard-to-reach young audiences wherever they are.”

    With the addition of Pluto TV, Viacom’s digital video impressions will
    grow to 5 billion impressions per month by next year.

    Additional announcements included the following across Awesomeness, BET,
    Comedy Central, MTV, Nickelodeon, Pluto TV and VidCon.

    Pluto TV to Add All-New Viacom Brand Channels to its Offering

    Beginning May 1, Viacom will premiere new channels from its flagship
    brands and library of iconic IP for Pluto TV:

    • Co-Branded Flagship Channels:
      Specially curated versions of Viacom’s most iconic networks.

      • BET Pluto TV: Kick back and enjoy the best of Black
        Hollywood through all of your favorite urban movies! Featuring
        hundreds of hours of classic films and box office hits, this
        channel is guaranteed to have everything you’ve been waiting for
        in one place. Grab a snack and get comfortable. You’re going to be
        stuck here for a while.
      • Comedy Central Pluto TV: Comedy Central Pluto TV is the
        destination for the best in iconic original comedy series, late
        night, sketch, animation and a whole lot more. It features
        specials from “The Daily Show with Trevor Noah” and a nonstop
        stash of classic episodes of “Tosh.0,” “Another Period,” “Ugly
        Americans,” among plenty of others. In short, if you’re looking
        for something funny, we have good news: you just found it.
      • MTV Pluto TV: Looking to escape the everyday? Get your
        party started and take a dive into the most iconic reality and
        dating shows that only MTV can deliver, including hits like “16 &
        Pregnant,” “MTV Cribs,” “Are You the One?” and “Punk’d.” You want
        your MTV Pluto!
      • Nick Pluto TV: Welcome to Nick Pluto TV where you can watch
        your favorite classic shows from “All That,” “Teenage Mutant Ninja
        Turtles,” “The Fairly Odd Parents,” “iCarly” and more! It’s all on
        Nick Pluto TV.
      • Nick Jr. Pluto TV: Welcome to Nick Jr. Pluto TV where
        you’ll find your preschooler’s favorite friends from classic
        “Blue’s Clues,” “Dora the Explorer,” “Wallykazam” and many more
        hit Nick Jr. Pluto TV shows.
      • Spike Pluto TV: The first network for men is on Pluto TV!
        Spike features series like “Duck Dynasty,” “Pit Boss” and “Cajun
        Pawn Stars,” starring people who play by their own set of rules.
        It’s your one stop shop for bold, unapologetic entertainment.
    • Signature Channels: These channels
      hone in on the most celebrated and differentiated programming from the
      flagships – spinning them into dedicated, themed channels.

      • CMT Westerns: Saddle up with CMT Westerns, the best place
        to kick off your boots and find your favorite country movies.
      • Comedy Central Stand-Up: Are you looking for groundbreaking
        stand-up comedy? Well, you just hit the jackpot. Comedy Central is
        the ultimate stand-up source, opening its iconic vault for Pluto
        TV by featuring content from the world’s best comedians. Whether
        you’re revisiting classic stand-up series from Dave Attell and
        John Oliver or discovering early performances from John Mulaney
        and Amy Schumer, Comedy Central Stand-Up is a gold mine of series
        and specials that’ll keep you up all night laughing until your
        parents, spouse or roommates beg you to turn it off.
      • MTV Dating: Get cozy with some of the most buzzed about
        reality dating show hits like “NEXT” and “Parental Control.” Do
        the romantic hopefuls ever find true love? Maybe, maybe not — but
        we sure don’t mind watching them try and try again!
      • MTV Guy Code: Consider this your man cave, an escape to
        catch favorite episodes of “Beavis & Butthead,” “MTV Guy Code,”
        “Rob & Big” and “Rob Dyrdek’s Fantasy Factory.”
      • MTV Teen: Is the one-stop shop for teen content, including
        shows like “Made” and “My Super Sweet 16,” with an abundance of
        OMGs, LOLs and cringe-worthy moments.
      • Paramount Movie Channel: The most storied movie studio in
        Hollywood is throwing open its gates with the Paramount Movie
        Channel, featuring the greatest movies of the past century all in
        one place, 24 hours a day.
      • Spike Outdoors: The first network for outdoors-men! Spike
        Outdoors goes all out with a full slate of shows featuring guys
        making their living off the land. Man up with the modern day
        adventurers in “Tougher in Alaska,” “River Monsters,” “Bering Sea
        Gold” and more! If it’s high octane outdoor shows you crave,
        journey no further than Spike Outdoors!
    • Pop-Up Channels: Channels present
      binge-worthy series, in marathon-style airings.

      • MTV’s The Hills: Just in time for the highly-anticipated
        revival series, “The Hills: New Beginnings,” premiering on Monday,
        June 24th, viewers can catch up on the series that changed the
        reality TV landscape and look back at the most unforgettable and
        iconic moments from the past seasons of “Laguna Beach” and “The
        Hills.”

    Viacom Digital Studios to Develop Even More Premium Original Series

    In addition to bringing back many of its popular digital series for new
    seasons and spinoffs, Viacom also announced new original programming and
    talent partnerships on stage — including new Snap Originals made
    exclusively for Snapchat and the first Viacom shows out of our
    partnership with Facebook’s digital publisher and creator video
    incubation program for Facebook Watch:

    Awesomeness:

    • Brent Rivera’s Dream Vacation (AwesomenessTV YouTube Channel;
      Summer 2019):
      Join Brent Rivera and his friends as they ditch the
      LA grind for the vacation of a lifetime.
    • How to Survive: A Break-Up (AwesomenessTV YouTube Channel; Summer
      2019):
      YouTuber Eva Gutowski stars in this scripted romantic
      comedy series about all the heartbreaking, and at times hilarious,
      steps to getting over a messy break-up and maybe finding new love
      along the way.
    • Light as a Feather Season Two (Hulu; July 26 & Oct. 4, 2019): Having
      inherited the curse brought on by the lethal game of “Light As A
      Feather,” McKenna finds herself plagued by the mysterious chrysalis on
      her back, a ticking clock compelling her to play a new round of the
      game… But McKenna refuses, unwilling to put anyone else in harm’s way.
      However, as the curse begins to destroy her from the inside out, she’s
      forced to turn to the only person who can possibly help her — Violet.

    BET:

    • Black Coffee (YouTube, Facebook Watch, Twitter, O&O Coming 2019):
      Black Coffee is an original digital talk series starring Marc
      Lamont Hill. This daily morning show promises to make sure viewers
      “stay woke” by catching up with Black Twitter’s liveliest
      conversations. Marc will be joined by guests representing some of this
      generation’s most influential voices and the show will feature daily
      Twitter exclusive discussions around some of social media’s trendiest
      topics. These segments will provoke passionate conversations from
      viewers on engaging and relevant topics.
    • De’Arra & Ken’s Prank Show (Snap Original; Coming 2019): YouTube
      stars De’Arra and Ken team up with couples who want to prank their
      significant other, and challenge each other to see who can pull off
      the same prank best.
    • Two Grown (YouTube, Facebook Watch, O&O May 1, 2019): Two
      twenty-something women recently move to New York and hilariously
      struggle with growing up and pursuing their dreams. Jourdan Guyton and
      Alana Johnson star in this smart comedy full of wit and charm.

    Comedy Central:

    • Comedy Central Creators Program – Sydnee Washington (YouTube,
      Facebook Watch, Twitter and Instagram; April 2019):
      The Comedy
      Central Creators Program welcomes Sydnee Washington, whose humor and
      takes on topics like vanity, bisexuality, and partying safely as a
      woman are both unique and refreshing.
    • untitled late-night show from David Spade (YouTube, Facebook Watch,
      Twitter, Instagram, O&O Summer 2019):
      Our new late-night
      series hosted by David Spade will be launching show channels and
      publishing content across YouTube, Facebook, Instagram and Twitter.
    • Gus Johnson Overall Talent Deal (YouTube; Summer 2019): Gus
      Johnson has signed an overall deal with Viacom Digital Studios to
      create monthly original videos for Comedy Central, in addition to more
      episodes of his “Low Budget” series. He will also star in a number of
      Comedy Central’s existing social series, including “That’s an App” and
      “As Seen on CC.”
    • Second Chances with Jason Nash (YouTube; Summer 2019): Forty-something
      comedian and digital star, Jason Nash, takes a shot at all the life
      experiences he missed out on in his youth.
    • The Daily Show Digital Expansion (YouTube, Facebook Watch, Twitter,
      Instagram, O&O April 2019):
      Viacom Digital Studios has
      invested in the expansion of The Daily Show’s digital presence with
      several new digital exclusive formats and series in development.

    MTV:

    • 3 Days With… (YouTube; Coming 2019): Told through our unique
      MTV lens, this new docu-series will provide unfiltered access to both
      up-and-coming and established artists.
    • Drag My Dad (Facebook Watch; Summer 2019): Hosted by Bob the
      Drag Queen, this makeover show with a heart showcases dads who choose
      to get closer to their children by, believe it or not, turning
      themselves into fabulous divas.
    • MTV No Filter: Tana Turns 21 (YouTube; Summer 2019): The first
      installment of MTV’s new “No Filter” reality series will follow social
      media wild child Tana Mongeau and her crazy crew as they navigate vlog
      life, studio time, partying and finally becoming adults.
    • Next Big Dance Move (YouTube; July 2019): Three contestants
      will perform what they think is the next big dance move in front of an
      esteemed panel of judges.
    • Wild ‘N Out (Twitch; Summer 2019): Since “Wild ’N Out” fans
      love video games, we’re launching a dedicated Twitch channel for show
      personalities to play alongside fans.
    • Wrong Distance Relationship (Snap Original; June 4, 2019): “Wrong
      Distance Relationship” is a docu-drama series following the evolution
      of three couples around the country trying to keep their romance alive
      in the most dire of circumstances.

    Nickelodeon:

    • Annie vs. Hayley Season 2 (YouTube; Coming 2019): After their
      LeBake Battle, your favorite competitive sisters are back for more.
      Annie and Hayley LeBlanc will put their design and style skills to the
      test in a series of DIY challenges in new episodes of Annie vs. Hayley.
    • Jayden’s Dance Throwdown (YouTube; Coming 2019): Dancers from
      every corner of the Internet are stepping up against Internet
      sensation Jayden Bartels in a series of epic head-to-head dance-offs.
      The challengers may be masters of their craft, but they’ll have to
      adapt and overcome when Nickelodeon throws some serious curveballs
      into their routines. Who will Nickelodeon fans crown the winner? Find
      out on “Jayden’s Dance Throwdown.”
    • JoJo and BowBow Show Show Season 2 (YouTube; Coming 2019): JoJo
      Siwa & Bow Bow are back! Join this pair as they go on brand new
      animated adventures with a pack of new pals and their furry friends.
    • SpongeBob Smarty Pants Game Show (SpongeBob YouTube Channel,
      Facebook; Coming 2019): “
      SpongeBob Smarty Pants” is a digital game
      show where two SpongeBob superfans compete to win The Golden Pineapple
      by answering trivia questions, completing messy stunts and competing
      in SpongeBob-themed games! There will be special live episodes of the
      show broadcast across Nickelodeon’s social accounts.
    • Throw Back with Nickelodeon (Facebook Watch; Summer 2019): Digital
      star Anthony Padilla sits down and waxes nostalgic with some of your
      favorite Nick stars from the past.

    VidCon Celebrates its 10th Anniversary

    VidCon made a series of announcements ahead of the 10th anniversary of
    VidCon US, taking place July 10-13 in Anaheim, CA:

    • Fan-Favorite Featured Creators: Some of the world’s top digital
      talent are confirmed to participate at VidCon this summer as Featured
      Creators, including Annie LeBlanc, Simmi Singh, Rhett and Link, Tessa
      Violet, The Bramfam, Paula Galindo, Joana Ceddia, the Dobre Brothers,
      and Sean Evans.
    • Industry Track Partnership with the IAB: Announced as part of
      the Industry Track, The Direct Brand Summit will take place on Friday,
      July 12th. The summit will feature a keynote from IAB’s CEO Randall
      Rothenberg and curated programming specific to building direct brands
      in the online video space, with a special focus on core themes like
      brand safety, compliance, working with digital talent and more.
    • Community Track Partnership with The Dodo: VidCon is partnering
      with The Dodo to bring the first ever co-branded programming section,
      “The Dodo Pet Zone,” to the Community Track this July. The Dodo will
      program sessions featuring the Internet’s most beloved pets, including
      Manny the Frenchie, Nala Cat, Walter Geoffrey the Frenchie, Venus the
      Two Face Cat and Norbert the Dog among others. Nala Cat also makes a
      special guest appearance at the NewFront.

    About Viacom

    Viacom creates entertainment experiences that drive conversation and
    culture around the world. Through television, film, digital media, live
    events, merchandise and solutions, our brands connect with diverse,
    young and young at heart audiences in more than 180 countries.

    For more information on Viacom and its businesses, visit www.viacom.com.
    Keep up with Viacom news by following us on Twitter (twitter.com/viacom),
    Facebook (facebook.com/viacom)
    and LinkedIn (linkedin.com/company/viacom).

    Contacts

    Viacom
    Karen Shosfy
    [email protected]

    Viacom
    Casey
    Moynagh
    [email protected]