Mercato, the Online Ordering and Delivery Platform for Independent Grocers, Moves Headquarters to San Diego, Grows Team to Expand Markets Coast to Coast

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    Startup will focus on growing its customer base of over 650
    independent grocers across the U.S. and attracting top tech talent

    SAN DIEGO–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#DownTownSDlt;/agt;–Mercato,
    the online ordering and delivery platform for independently owned
    grocery stores, recently moved its headquarters from New York City to
    San Diego in the Downtown Works building on W. B Street. The rapidly
    growing startup will continue to maintain office space in New York City
    for some sales staff.

    The move signals Mercato’s ongoing strategy to expand in markets
    from coast to coast.
    Tech entrepreneur and Mercato
    Founder and CEO Bobby Brannigan
    , who created the e-commerce platform
    to help independent grocers like his parents in Brooklyn, NY, to
    compete, sees the potential for startups in San Diego. He cites the
    city’s livability, beautiful beaches and ability to attract
    highly-qualified employees.

    “We moved Mercato to San Diego because of its amazing weather, vibrant
    and growing downtown, and lower cost of living compared to cities like
    New York City and San Francisco,” said Brannigan. “As one of the
    country’s most desirable cities to live in, San Diego attracts top
    talent, now an advantage for Mercato.”

    Brannigan is familiar with the art of the startup. He and four current
    members of the Mercato leadership team previously bootstrapped
    ValoreBooks to $85 million in sales, eventually selling to Boston-based
    SimpleTuition. The team’s reputation has attracted a number of investors
    such as Neil Senturia’s San Diego-based Blackbird
    , to successful serial entrepreneur and philanthropist Michael
    , with chief among his successes, known for its
    travel deals and travel search engine, and Synapse Group (acquired by
    Time Inc.).

    “Mercato is successively addressing an underserved market in the online
    grocery delivery space – independent grocers,” says Loeb. “Bobby and his
    team have the experience, vision, and drive to be the brand name in
    online grocery delivery for independent retailers in the U.S. We’re
    bullish on Mercato and plan on providing further investment in the

    Mercato also recently added 14 new staff members who will be working at
    the San Diego headquarters including Brian
    Waldman as Vice President of Marketing
    , and Gauri
    Munuswamy recently-promoted from Head of Sales to Vice President of Sales
    Mercato has plans to add additional personnel throughout 2019.

    To date, Mercato has onboarded about 650 independent grocers in markets
    such as New York (Brooklyn, Manhattan, and Queens); Chicago; San
    Francisco; Alameda, CA; Washington, D.C.; Boston, Philadelphia, Los
    Angeles and in San Diego with retailers such as Venissimo
    and Windmill

    About Mercato
    offers ecommerce and same-day delivery of high-quality groceries and
    specialty foods from more than 650 independently owned stores across the
    country. Bobby Brannigan, an entrepreneur who grew up working in his
    parent’s grocery store in Brooklyn, NY, created Mercato to level the
    playing field by bringing online shopping and delivery to independent
    grocers and their valued customers. For more information, visit
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    Hilary McCarthy
    Clearpoint Agency
    [email protected]