Optimal Blue Extends Social Media Platform with Integrated Publishing Capabilities

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    Designed Specifically for Mortgage Professionals, Newly Released
    Publishing Capabilities
    Empower Loan Officers and Automate
    Engagement with Marketing and Compliance Functions

    PLANO, Texas–(BUSINESS WIRE)–Optimal
    , the leading provider of secondary marketing automation and
    services in the mortgage industry, announced today the release of their
    powerful social media publishing tool. Optimal Blue’s publishing
    solution was released with complete integration to the unique
    monitoring, audit, and collaboration capabilities of their comprehensive
    social media platform, the only all-in-one platform designed
    specifically for the needs of the mortgage industry.

    Using a library of approved templates and other corporate assets, the
    publishing tool enables loan officers to schedule and post relevant
    content to any of their social networks with ease. Users benefit from an
    intuitive publishing scheduler that makes the process of arranging
    social interactions across the organization effortless. A built-in
    calendar manages posts across all profiles, networks, and campaigns,
    while detailed reports track engagement metrics across all social

    Unlike any other service being offered in the mortgage space today,
    Optimal Blue’s social media platform is developed around the NMLS
    database. It is pre-loaded with every mortgage professional in the
    country, enabling originators to quickly take advantage of the solution
    without the burden and hidden cost of user administration.

    Optimal Blue’s end-to-end, fully automated social media platform also
    allows originators to manage the social networking activities of their
    loan officers through monitoring, audits, and collaboration. Automated,
    ongoing monitoring enables real-time oversight of social activity and
    proactively identifies mortgage-specific trigger terms and keywords to
    isolate compliance concerns that may require remediation. On-demand
    audit reports aggregate trends within an integrated portal, so
    management can easily view the organization’s digital presence and
    assess all compliance findings. Corporate campaign enrollment, team
    content sharing, and multi-network posting are also made possible
    through advanced collaboration tools.

    “Social media is an extremely powerful business development tool for
    today’s originator,” explained Michael Stallings, Vice President of
    Comergence by Optimal Blue. “By leveraging modern automation through our
    end-to-end social media platform, originators not only exceed regulatory
    expectations, they can efficiently communicate their value proposition
    and gain a significant competitive advantage at both the corporate and
    loan officer level.”


    Optimal Blue, a financial technology company, operates the nation’s
    largest Digital Mortgage Marketplace, connecting a network of
    originators and investors and facilitating a broad set of secondary
    market interactions. The company’s technology solutions include product
    eligibility and pricing, lock desk automation, risk management, loan
    trading, and data and analytics. More than $750 billion of transactions
    are processed each year across the Optimal Blue platform. For more
    information, visit www.optimalblue.com.


    Robert Brandt
    VP, Marketing & Alliances
    (469) 609-5585
    [email protected]