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Gartner Says Only 29% of Marketers Actively Participate in Advance Analytics Modeling

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Experts Discuss Why Marketers Must Leverage First- and Third-Party
Data to Avoid Digital Pitfalls at Gartner Marketing Symposium/Xpo,
Taking Place April 29-May 1, in San Diego

SAN DIEGO, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/GartnerMKTG?src=hash” target=”_blank”gt;#GartnerMKTGlt;/agt;–Data is the great enabler for marketing effectiveness, but only 29% of
marketers report they are actively participating in advance analytics
modeling, according to research from Gartner, Inc.

Gartner experts are examining the importance of advanced
analytics
for marketers at Gartner
Marketing Symposium/Xpo
, which is taking place here through
Wednesday.

“Marketers either don’t know the data they have or don’t know what to do
with it. In fact, 40% are ‘exploring’ while a third are building their
reporting,” said Mike Froggatt, director at Gartner. “As a result,
brands struggle with adapting to a data-driven mindset that can
influence marketing strategy.”

Gartner research shows that more than eight out of 10 marketers
anticipate making their marketing decisions based on analytics within
the next year, making it imperative for them to maintain or surpass
their peers.

“Brands already have the data, like pieces of a puzzle, most just need
to better understand how to leverage that data to drive decision making
and guide their digital strategies,” added Mr. Froggatt.

Based on more than 1,250 data points from four main digital pillars —
site and commerce, social media, mobile and digital marketing — Gartner
found three digital channels primed for disruption via data-driven
strategies with brand-owned or easily accessible third-party data.

Search: Activate Brand Assets to Boost ROI

Gartner
research
reveals that search is responsible for six out of 10
desktop visits to brand sites, with more than half via organic search
and only 7% coming from paid placements. “Brands need to ask themselves
if they are 100% certain that they own their organic results associated
with their brand,” Mr. Froggatt said. “Now is the time to double check.”

Leading brands are building out their organic search advantage by
following three key steps: 1) claiming ownership of the knowledge panel
via a verified account, 2) controlling interaction of store profile
features via Google Maps, and 3) leverage search data to closely monitor
consumer trends.

“The key to optimizing your search results is to think of Google as an
ecosystem and to proactively manage your exposure and dependence,” added
Mr. Froggatt.

Site: Driving Digital Utility with Loyalty

A brand’s website is one of the largest investments for marketing teams
today. From facilitating transactions, to capturing the data to help
create “customer identity” profiles, the data
derived from a brand’s website
is imperative for both marketing and
strategic corporate decision making.

“The golden rule with collecting data on site is to use it to meet
consumer expectations. Recently, we’ve seen a lot of leading brands
leverage this data to launch loyalty programs,” said Mr. Froggatt.
“Loyalty adoption is trending upward, as more brands seek to extend
customer lifetime value and see their impact on the bottom line.”
Gartner research into department stores, specialty retail and activewear
sectors show nearly 50% have established a loyalty program.

Online Retailers: Making Retail Partners Work for You

Brands across most sectors, especially consumer packaged goods (CPG),
have almost entirely ceded paid search to retailers. Gartner research
shows that big box retailers lead the way by leveraging
personalization
.

Another area leading brands optimize their retail partners based on data
is with fulfillment. Gartner research shows that brands are modifying
packaging to optimize both shelf space and shipping while also utilizing
omnichannel aspects such as “pick up in store.”

“Fulfillment details like this represent an opportunity for brands to
co-market and optimize their channel strategies, online and offline,
ship and pick up,” added Mr. Froggatt. “As a brand providing the
product, marketers can push the retailers to share that data, and focus
their marketing (and product design) to reinforce that profitability.”

Additional details will be provided during the “Leveraging First- and
Third-Party Data to Avoid Digital Pitfalls” session at the Gartner
Marketing Symposium/Xpo
in San Diego on May 1, 2019. Gartner for
Marketers clients can access relevant research and insights in the
reports “Gartner
L2 Intelligence Report: Search 2019,”
“Gartner
L2 Intelligence Report: Data & Targeting 2018”
and “Gartner
L2 Intelligence Report: Retailers & Marketplaces 2018.”

About the Gartner Marketing Symposium/Xpo

Gartner Marketing Symposium/Xpo provides marketing leaders actionable
advice about the trends, tools and emerging technologies they need to
deliver business results. Gartner
for Marketers
analysts address the biggest opportunities, challenges
and priorities marketers face today, including data and analytics,
customer experience, content marketing, customer insight, marketing
technology (martech) and multichannel marketing. Additional information
is available at www.gartner.com/en/conferences/na/marketing-symposium-us.
Follow news and updates for the event on Twitter at #GartnerMKTG.

About Gartner for Marketers

Gartner for Marketers provides the objective, expert advice and proven
tools CMOs and other marketing leaders need to seize the right
opportunities with clarity and confidence, and stay ahead of the trends
that matter. With in-depth research and analysis, Gartner for Marketers
helps you focus on the opportunities with the greatest potential to
deliver results. More information on Gartner for Marketers is available
online at www.Gartner.com/marketing/.

About Gartner

Gartner, Inc. (NYSE: IT), is the world’s leading research and advisory
company and a member of the S&P 500. We equip business leaders with
indispensable insights, advice and tools to achieve their
mission-critical priorities today and build the successful organizations
of tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and
data-driven research steers clients toward the right decisions on the
issues that matter most. We are a trusted advisor and objective resource
for more than 15,000 organizations in more than 100 countries — across
all major functions, in every industry and enterprise size. To learn
more about how we help decision makers fuel the future of business,
visit gartner.com.

Contacts

Kelly Blum
571-303-5745
[email protected]


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IMC to transfer its Oranim Pharmacy shares back to the seller

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imc-to-transfer-its-oranim-pharmacy-shares-back-to-the-seller

TORONTO and GLIL YAM, Israel, April 16, 2024 /PRNewswire/ — IM Cannabis Corp. (CSE: IMCC) (NASDAQ: IMCC) (the “Company” or “IMC“), a leading medical cannabis company with operations in Israel and Germany, is announcing that, further to the news release dated January 12, 2024, the Company has decided not to make remaining installment payments installments (i.e. NIS 5,873K including interest or 2,154K CAD) by IMC Holdings Ltd., and as such will transfer the 51% shares held by IMC Holdings Ltd back to the  seller.

“With the April 1st cannabis legalization in Germany, we are focusing our resources on the German market, where we expect to see the biggest growth potential,” said Oren Shuster, CEO of IMC. “With both of our core markets, Germany and Israel, currently undergoing rapid evolution, we need to assure that we allocate our resources to the growth opportunities where we expect the best return on investment.”

About IM Cannabis Corp.

IMC (Nasdaq: IMCC) (CSE: IMCC) is an international cannabis company that provides premium cannabis products to medical patients in Israel and Germany, two of the largest medical cannabis markets. The Company has recently exited operations in Canada to pivot its focus and resources to achieve sustainable and profitable growth in its highest value markets, Israel and Germany. The Company leverages a transnational ecosystem powered by a unique data-driven approach and a globally sourced product supply chain. With an unwavering commitment to responsible growth and compliance with the strictest regulatory environments, the Company strives to amplify its commercial and brand power to become a global high-quality cannabis player.

The IMC ecosystem operates in Israel through its commercial relationship with Focus Medical Herbs Ltd., which imports and distributes cannabis to medical patients, leveraging years of proprietary data and patient insights. The Company also operates medical cannabis retail pharmacies, online platforms, distribution centers, and logistical hubs in Israel that enable the safe delivery and quality control of IMC’s products throughout the entire value chain. In Germany, the IMC ecosystem operates through Adjupharm GmbH, where it distributes cannabis to pharmacies for medical cannabis patients. Until recently, the Company also actively operated in Canada through Trichome Financial Corp and its wholly owned subsidiaries, where it cultivated, processed, packaged, and sold premium and ultra-premium cannabis at its own facilities under the WAGNERS and Highland Grow brands for the adult-use market in Canada. The Company has exited operations in Canada and considers these operations discontinued.

Disclaimer for Forward-Looking Statements

This press release contains forward-looking information or forward-looking statements under applicable Canadian and U.S. securities laws (collectively, “forward-looking statements”). All information that addresses activities or developments that we expect to occur in the future are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. Forward-looking statements are based on the estimates and opinions of management on the date the statements are made. In the press release, such forward-looking statements include, but are not limited to,  the occurrence of growth opportunities and the likelihood of growth potential.

Forward-looking statements are based on assumptions that may prove to be incorrect, including but not limited to: the development and introduction of new products; continuing demand for medical and adult-use recreational cannabis in the markets in which the Company operates; the Company’s ability to reach patients through both e-commerce and brick and mortar retail operations; the Company’s ability to maintain and renew or obtain required licenses; the effectiveness of its products for medical cannabis patients and recreational consumers; and the Company’s ability to market its brands and services successfully to its anticipated customers and medical cannabis patients.

The above lists of forward-looking statements and assumptions are not exhaustive. Since forward-looking statements address future events and conditions, by their very nature they involve inherent risks and uncertainties. Actual results may differ materially from those currently anticipated or implied by such forward looking statements due to a number of factors and risks. These include: any failure of the Company to maintain “de facto” control over Focus Medical in accordance with IFRS 10; the failure of the Company to comply with applicable regulatory requirements in a highly regulated industry; unexpected changes in governmental policies and regulations in the jurisdictions in which the Company operates; the effect of the reform on the Company; the Company’s ability to continue to meet the listing requirements of the Canadian Securities Exchange and the NASDAQ Capital Market; any unexpected failure to maintain in good standing or renew its licenses; the ability of the Company and Focus Medical (collectively, the “Group”) to deliver on their sales commitments or growth objectives; the reliance of the Group on third-party supply agreements to provide sufficient quantities of medical cannabis to fulfil the Group’s obligations; the Group’s possible exposure to liability, the perceived level of risk related thereto, and the anticipated results of any litigation or other similar disputes or legal proceedings involving the Group; the impact of increasing competition; any lack of merger and acquisition opportunities; adverse market conditions; the inherent uncertainty of production quantities, qualities and cost estimates and the potential for unexpected costs and expenses; risks of product liability and other safety-related liability from the usage of the Group’s cannabis products; supply chain constraints; reliance on key personnel; the risk of defaulting on existing debt and war, conflict and civil unrest in Eastern Europe and the Middle East

Any forward-looking statement included in this press release is made as of the date of this press release and is based on the beliefs, estimates, expectations and opinions of management on the date such forward-looking information is made.

The Company does not undertake any obligation to update forward-looking statements except as required by applicable securities laws. Investors should not place undue reliance on forward-looking statements. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement.

Company Contacts:

Anna Taranko, Director Investor & Public Relations
IM Cannabis Corp.
+49 157 80554338
[email protected]

Oren Shuster, Chief Executive Officer
IM Cannabis Corp.
[email protected]

Logo – https://mma.prnewswire.com/media/1742228/IM_Cannabis_Logo.jpg

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