Univision Unveils Exclusive, In-Depth Analysis of 2018 Hispanic Voter Turnout Data in Anticipation of the 2020 U.S. Elections

Voter Data Results for California, Florida, Illinois, Nevada, New
Jersey, New York and Texas Demonstrate Triple Digit Hispanic Growth

Univision Also Announces 2020 Vota Conmigo Campaign to Further
Energize and Empower Growing Hispanic Electorate

WASHINGTON–(BUSINESS WIRE)–Univision Communications Inc., the leading Hispanic media company in the
U.S., today unveiled exclusive, in-depth analysis of 2018 L2 (Labels and
Lists) state-by-state certified voter turnout data in key states, and
insights into the Hispanic vote in advance of the 2020 U.S. election.
With many states reporting double and triple digit increases in Hispanic
voter turnout numbers, Univision is leading the conversation about the
importance of this demographic and how to best engage with this coveted
voter in advance of 2020. The data and information, sourced by L2, was
presented today at the Company’s Hispanic
Voters: The New Majority Makers, Lessons from 2018, Winning
Strategies for 2020, event at the Newseum in Washington,
DC.

Additionally, Univision officially launched the 2020 Vota Conmigo
campaign with their national partners, UnidosUS, Voto Latino, the
National Association of Latino Elected and Appointed Officials (NALEO)
Educational Fund, League of United Latin American Citizens (LULAC), and
the Hispanic Federation among others. The campaign aims to register
eligible potential voters in advance of the 2020 primary and general
elections and turnout the Hispanic vote.

“As the leading Hispanic media company in the U.S., we take seriously
our responsibility to inform and empower our audience and encourage them
to participate in the political process to make their voices heard,” said
Vince Sadusky, Chief Executive Officer, Univision. “In 2018,
Hispanic voters made the crucial difference in many elections and the
triple digit increases in turnout attest to the fact that our community
is a vital source of support for any candidate or cause. The data tells
a compelling narrative about the strength and influence of the Latino
voter that will inform and shape the upcoming 2020 election.”

The comprehensive data analysis, conducted by Univision’s political
researchers, provides a detailed look at state-by-state 2018 certified
voter data, revealing information about the power and importance of the
Hispanic voter. The findings reinforce that Hispanic voters are an
increasingly significant and influential demographic for political
candidates and serve as the catalyst for the 2020 election.

Key findings from the data and analysis include:

Voter Registration:

• Univision’s analysis of the data shows huge increases in 2018 Hispanic
  voter registration vs. non-Hispanics, especially with younger voters.
• Hispanics were a significant factor in registration in key states,
  including: California, Texas, Florida, Illinois, Nevada, New York and
  New Jersey.
• Over half of new registered voters in California were Hispanic
• 2 in 5 new registered voters in Texas were Hispanic
• 1 in 3 new registered voters in Florida were Hispanic
• 1 in 4 new registered voters in Illinois were Hispanic
• 1 in 4 new registered voters in Nevada were Hispanic
• 1 in 5 new registered voters in New York were Hispanic
• 1 in 3 new registered voters in New Jersey were Hispanic

Voter Turnout:

• In crucial states, it is estimated that Hispanic voter turnout doubled
  in 2018 vs. 2014 (13M vs. 6.7M);
• The rate of increase in Hispanic voters in 2018 vs. 2014 was more than
  double that of total voters (96% vs. 42%);
• Youth Vote – there were large Hispanic voter turnout gains with both
  the 18-24 and 25-34 demographics:
• Hispanic voter turnout gains among the youngest voter demographics
  exploded by an average of 170 percentage points in Nevada, New
  York, Texas, Illinois, California, New Jersey, Florida with Hispanic
  voters ages 18-24 outpacing their non-Latino counterparts.
• Across those same states, Hispanic voters ages 25-34 outvoted their
  non-Latino counterparts by an average of 128 percentage points.

• Nevada and New York demonstrated the largest voter turnout gains in
  both the 18-24 and 25-34 demographics with growth of more than 240
  percentage points across both groups in both states.

Political Advertising:

• As voter engagement continues to increase, political ads targeting
  this coveted demographic are expected to follow suit as evidenced by
  the significant (67 percent) increase in these ads on Univision from
  2014 to 2018.
• Speaking and advertising to Hispanic voters in Spanish (in-language)
  improves effectiveness.
  • 82% of Hispanic adults over 18 speak Spanish at home (Source:
    Nielsen 2019 Universe Estimates)
  • Double-digit increases in ad memorability, brand memorability and
    likeability. (Source: Phoenix TV Brand Effect)

• Univision is best-positioned to harness the urgency behind Latino
  voter political engagement and deliver any campaign’s message to every
  generation of Hispanic voter.
• Partnering with Univision and tapping into the Company’s expertise and
  insights delivers results.State-by-State
  Data:California:
• Number of Hispanic registered voters grew
  nearly 4X more (+22%) than non-Hispanics (+6%)
• Hispanics experienced strong voter turnout gains across all
  demographics, especially younger voters, up double and
  triple digits:
  • Voters 18-24 (+305% HISPANIC
    vs. +203% NON-HISPANIC)
  • Voters 25-34 (+273% HISPANIC
    vs. +159% NON-HISPANIC)
• 2.8 MILLION Hispanics voted in
  2018, more than doubling 2014 turnout (1.2M), and increasing
  more than twice as much(+125%) as NON-HISPANICS (+55%)Florida:
• Number of Hispanic registered voters grew
  2.2X more (+28%) than non-Hispanics (+13%)
• 1.4 MILLION Hispanics voted
  in 2018 vs. 748K in 2014, increasing 2.4X as
  much (+81%) as NON-HISPANICS (+34%)
• Hispanics experience strong voter gains across all demographics,
  especially younger voters:
  • Voters 18-24 (+155% HISPANIC
    vs. +78% NON-HISPANIC)
  • Voters 25-34 (+130% HISPANIC
    vs. +61% NON-HISPANIC)

  Illinois:

• Number of Hispanic registered voters grew 3X
  more (+28%) than non-Hispanics (+9%)
• 369K Hispanics voted in 2018, nearly
  doubling 2014 turnout (208K), and increasing more
  than 3X as much (+78%) as NON-HISPANICS (+24%)
• Hispanics experienced strong voter turnout gains across all
  demographics, especially younger voters:
  • Voters 18-24 (+282% HISPANIC
    vs. +110% NON-HISPANIC)
  • Voters 25-34 (+150% HISPANIC
    vs. +62% NON-HISPANIC)

  Nevada:

• Number of Hispanic registered voters grew 2X
  more (+55%) than non-Hispanics (+27%)
• 145K Hispanics voted in 2018, more
  than doubling 2014 turnout (53K), and increasing
  2.7X more (+176%) than non-Hispanics (+64%)
• Hispanics registered voters saw strong growth in turnout across
  all party affiliations:
  • DEMOCRAT (+188% HISPANIC vs.
    +72% NON-HISPANIC)
  • REPUBLICAN (+101% HISPANIC vs.
    +45% NON-HISPANIC)
  • INDEPENDENT/OTHER (+252% HISPANIC
    vs. +97% NON-HISPANIC)
• Hispanics experienced strong voter turnout gains across all
  demographics, especially younger voters:
  • Voters 18-24 (+522% HISPANIC
    vs. +234% NON-HISPANIC)
  • Voters 25-34 (+392% HISPANIC
    vs. +157% NON-HISPANIC)

  New Jersey:

• Number of Hispanic registered voters grew
  nearly 4X more (+19%) than non-Hispanics (+5%)
• 335K Hispanics voted in
  2018, more than doubling 2014 turnout (164K), and increasing
  about twice as much (+104%) as non-Hispanics (+54%)
• Hispanics experience strong voter turnout gains across all
  demographics, especially younger voters:
  • Voters 18-24 (+276% HISPANIC
    vs. +196% NON-HISPANIC)
  • Voters 25-34 (+222% HISPANIC
    vs. +141% NON-HISPANIC)

  New York:

• Number of Hispanic registered voters grew 2X
  more (+15%) than non-Hispanics (+8%)
• 620K Hispanics voted in 2018, more
  than doubling 2014 turnout (280K), and increasing
  more than twice as much (+121%) as non-Hispanics (+54%)
• Hispanic registered voters saw strong growth in turnout across
  all party affiliations:
  • DEMOCRAT (+125% HISPANIC vs.
    +69% NON-HISPANIC)
  • REPUBLICAN (+61% HISPANIC vs.
    +28% NON-HISPANIC)
  • INDEPENDENT/OTHER (+159% HISPANIC
    vs. +60% NON-HISPANIC)
• Hispanics experienced strong voter turnout gains across all
  demographics, especially young voters:
  • Voters 18-24 (+434% HISPANIC
    vs. +178% NON-HISPANIC)
  • Voters 25-34 (+337% HISPANIC
    vs. +154% NON-HISPANIC)

  Texas:

• Number of Hispanic registered voters grew
  nearly 2X more(+23%) than non-Hispanics (+12%)
• 1.7 MILLION Hispanics voted in
  2018, more than doubling 2014 turnout (725K), and increasing
  more than twice as much (+137%) as NON-HISPANICS (+63%)
• Hispanic registered voters saw strong growth in turnout across
  all party affiliations:
  • DEMOCRAT (+142% HISPANIC vs.
    +63% NON-HISPANIC)
  • REPUBLICAN (+111% HISPANIC vs.
    +57% NON-HISPANIC)
  • INDEPENDENT/OTHER (+174% HISPANIC
    vs. +109% NON-HISPANIC)
• Hispanics experienced strong voter turnout gains across all
  demographics, especially younger voters:
  • Voters 18-24 (+454% HISPANIC
    vs. +235% NON-HISPANIC)
  • Voters 25-34 (+259% HISPANIC
    vs. +138% NON-HISPANIC)

VOTA CONMIGO 2020

Univision’s non-partisan 2020 Vota Conmigo (Vote with me) campaign
which, along with its partners, aims to register eligible potential
voters in advance of the 2020 primary and general elections and turn out
the Hispanic vote. The campaign will help provide vital voting and
election information across multiple media platforms and increase voter
participation on a non-partisan basis.

“Univision is at the forefront of understanding, reaching and engaging
an energized Hispanic electorate,” said Jessica Herrera-Flanigan,
Executive Vice President for Government & Corporate Affairs. “We are
excited to kick off the 2020 Vota Conmigo campaign, which speaks
to the entire Hispanic community across every platform and every
generation so our community can register and turn out to vote in the
primary and general elections.”

The 2020 Campaign will build upon the Vota Conmigo campaign in
2018, which Univision launched as part of its non-partisan civic efforts
to help educate the Hispanic community about where and how to vote in
the upcoming midterm elections. The 2018 Vota Conmigo campaign included
successes such as:

• Sustained voter registration drives in Fresno, in partnership with
  local non-profits, where more than 15,000 new voters were registered
  at outreach events and in Miami, in partnership with the supervisor of
  elections, where almost 1,500 new voters were registered and
• Programming which spurred more than 6,000 calls to partner hotlines in
  two days leading up to Election Day
• Hundreds of segments aired nationwide on candidates, key registration
  and election dates, and polling locations, and localized PSAs were
  produced reminding thousands of viewers of the importance of
  registering to vote and of getting out the vote
• Digital content that generated nearly 50,000 pageviews and nearly
  400,000 video views
• Parties at the Polls which attracted a total of 1,500 people and
  included concerts by pop duo Jesse & Joy

The message of Vota Conmigo was created by five of Univision’s
summer interns at KMEX in Los Angeles and was adopted by the company as
part of its national campaign to increase voter participation among
Hispanics. Its message is simple and universal: voting together can
foster a greater sense of engagement and community.

With 88% of U.S. Hispanic television households tuning into Univision’s
programs andv Univision.com
being the most visited Spanish-language website among U.S. Hispanics,
the company is committed to ensuring its audience is informed and
engaged leading up to the 2020 election.

Visit corporate.univision.com
for more information on Univision, and follow @UnivisionPRTeam on Twitter
and Instagram.

About Univision Communications Inc.

Univision is the leading Hispanic media company in the U.S. The
company’s broadcast assets include Univision Network, one of the top
television networks in the U.S. regardless of language and the
most-watched Spanish-language broadcast network in the country; UniMás,
a leading Spanish-language broadcast television network; and Univision
Local Media, which owns and/or operates 65 television stations and 58
radio stations in major U.S. Hispanic markets and Puerto Rico. Univision
Cable Networks consists of Univision Deportes Network (UDN), the
most-watched Spanish-language sports cable network in the U.S.;
Galavisión, the most-watched U.S. Spanish-language entertainment cable
network; Univision tlnovelas, a 24-hour Spanish-language cable network
dedicated to telenovelas; ForoTV, a 24-hour Spanish-language cable
network dedicated to international news; and an additional suite of
cable offerings – De Película, De Película Clásico, Bandamax, Telehit
and Telehit Urbano. Univision’s cable portfolio also includes FUSION TV,
an English-language news and lifestyle cable network; and an investment
in El Rey Network, a general entertainment English-language cable
network. The company also owns and operates several premier digital
destinations including Univision Now, a direct-to-consumer, on-demand
and live streaming subscription service; Univision.com,
the most-visited Spanish-language website among U.S. Hispanics; and
Uforia, a digital music application featuring multimedia music content.
For more information, please visit corporate.univision.com.

Contacts

Keith Fernandez
202-213-4729
kefernandez@univision.net