Greater Southeast Asia Mobile Games Report & Five Year Forecast 2018-2022 –

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    Southeast Asia Mobile Games Report & Five Year Forecast”

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    Southeast Asia’s mobile games market is booming, representing a
    lucrative opportunity for mobile developers and publishers. Huge numbers
    of avid gamers, lower user acquisition costs, the prevalence of the
    English language, and a relatively open market for new entrants all make
    the region very attractive. Improvements in internet infrastructure as
    well as disposable income, coupled with demand for esports games,
    tournaments, streaming, and more, have set the stage for continued
    growth in the next 5 years.

    However, each country’s different culture, gamer preferences, and
    spending behaviors means there is no one size fits all approach to the
    region. One particular differentiator with the West is the mobile app
    distribution system, which is broader than just Google Play and the
    Apple App Store. Further, while the regulatory landscape is more relaxed
    than China, several countries have regulations that do impact strategy
    for the region.

    Key takeaways from the analysis:

    • Macroeconomic drivers of games growth in GSEA are the increase in the
      number of internet users, growth in disposable income across the
      region, and improvements in the internet infrastructure, as well as
      widespread 4G networks soon to be updated to 5G. These along with the
      support of governments lead to a prime growth environment in the
    • With the growth in income we have seen a shift from low spend games to
      high spend games, and demand for hardcore and esports games that
      typically require higher spending than casual games.
    • The mobile games market in GSEA is now comfortably larger than the PC
      games market and the gap will continue to widen as more mobile gamers
      enter the market.
    • Esports is the #1 driver for growth in the region and is helping to
      build other industries as well, even tourism. Gamers are motivated by
      competition and completion, according to the segmentation analysis,
      which supports the demand for esports.
    • Combined PC online and mobile games revenue is projected to grow from
      $4.4 billion in 2018 to $7.5 billion in 2022.
    • The number of gamers in the region is projected to grow from 244
      million in 2018 to 309 million in 2022.
    • Total mobile game revenue is set to reach $2.36 billion in 2018.

    What’s included:

    • A comprehensive analysis of the GSEA region as a whole and by
      individual country, including:

      • Indonesia
      • Malaysia
      • Philippines
      • Singapore
      • China Taiwan
      • Thailand
      • Vietnam
    • Market model and 5-year forecast through 2022 for mobile games
      revenues and mobile gamers
    • Growth drivers and trends
    • Qualitative and quantitative analysis on gamer demand, demographics,
      behavior, operating systems and usage for mobile games
    • Top games and publishers, with country detail for games lists
    • User acquisition and distribution
    • Mobile internet usage, devices, OS, and payments
    • 130 slides, 100+ data exhibits

    Key Topics Covered:

    1. Executive summary

    2. Market size & forecast

    3. GSEA regional data

    4. GSEA mobile esports

    5. GSEA gamer segmentation analysis

    6. Indonesia

    7. Malaysia

    8. Philippines

    9. Singapore

    10. China Taiwan

    11. Thailand

    12. Vietnam

    13. Methodology

    Companies Mentioned

    • 37 Games
    • 9s Play
    • Apple
    • BabyBus Group
    • BANDAI NAMCO Entertainment Inc.
    • EFun
    • Electronic Arts
    • ELEX Wireless
    • Gamania
    • Gameloft
    • Garena
    • Google
    • GungHo Online Entertainment, Inc.
    • Hangzhou Jedi Technology Co., Ltd
    • IGG.COM
    • King
    • Kingsoft
    • Kunlun Group
    • Lion Studios
    • Mad Head Limited
    • Miniclip
    • Moonton
    • NAVER Corp.
    • NetEase
    • Netmarble
    • Nexon
    • Outfit7 Limited
    • PeopleFun, Inc.
    • Playgendary
    • Playrix
    • Playtika LTD
    • Square Enix
    • Supercell
    • TabTale
    • Tencent
    • Ubisoft
    • VNG
    • Voodoo
    • Wanin International
    • Youzu
    • Zynga

    For more information about this report visit

    Laura Wood, Senior Press Manager
    [email protected]
    E.S.T. Office Hours Call 1-917-300-0470
    For U.S./CAN Toll Free Call
    For GMT Office Hours Call +353-1-416-8900
    Topics: Mobile