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2019 U.S. Cannes Young Lions Winners Announced

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NEW YORK–(BUSINESS WIRE)–lt;a href=”https://twitter.com/search?q=%24NCMI&src=ctag” target=”_blank”gt;$NCMIlt;/agt; lt;a href=”https://twitter.com/hashtag/NCM?src=hash” target=”_blank”gt;#NCMlt;/agt;–National
CineMedia (NCM)
, the U.S. representative to the Cannes Lions
International Festival of Creativity, is proud to present the winning
teams of the 2019 U.S.
Young Lions
competitions. Over 400 entries were submitted this year
from teams of young professionals working for advertising, digital,
media, creative, and PR agencies as well as in-house marketing teams.

2019 U.S. Cannes Young Lions Winning Teams: (click on the
links to view the winning campaigns)

2019 U.S. Cannes Young Lions 2nd and 3rd
Place Teams:

Each of the winning teams will be sent, all expenses paid, to Cannes,
France to compete as Team USA in the global Young Lions competition at
the 66th
Cannes Lions International Festival of Creativity
, the world’s
leading celebration of creativity in communications, taking place from
June 17 – 21, 2019.

The teams were challenged to develop a creative and innovative campaign
in their respective categories that would increase name and brand
recognition as well as drive new donations for End Allergies Together
(E.A.T.) among Millennials.

E.A.T. was launched in May 2015 with the goal of accelerating treatments
and cures for the growing food allergy epidemic. It is a charitable
organization committed to finding and funding treatments and cures of
food allergies, and in just three years, E.A.T. has funded eight studies
across eleven top institutions. It has a multi-perspective approach,
bringing together medical, scientific, business and legal communities to
make high-impact research grants.

Elise Bates, President, End Allergies Together (E.A.T.), explained the
impact this 2019 Young Lions initiative will have on the organization,
saying, “Today, we can’t accurately diagnose food allergies, we don’t
know why the epidemic is growing, and we don’t know what happens in our
body that triggers anaphylaxis to food proteins. We can’t cure something
we don’t fundamentally understand. Major investments in basic science
are critical, but to do that, we need to raise both awareness and funds.
Having the best and brightest young minds in the advertising industry
today working to develop campaign ideas to help us reach our key
Millennial audience is truly a gift, and one that I know will help
further E.A.T.’s important mission.”

Cliff Marks, President and Interim CEO of National CineMedia (NCM),
added, “I am more impressed by the work exhibited by the Young Lion
participants every year, and if 2019 is any indication, the future of
advertising is incredibly bright. The winning teams created some
exceptional campaigns for End Allergies Together (E.A.T.), and these
great ideas will go on to raise funds that will drive research to
ultimately help the more than 220 million people who suffer from food
allergies worldwide.”

A special thanks to the 2019 U.S. Young Lions sponsors for their
continuous involvement and generous support of this year’s competitions: Digitas
for Digital, Pereira
& O’Dell
for Film, UM
for Media, The
PR Council
for PR, National
CineMedia (NCM)
for Print. Getty
Images
provided access to their Creative Insights microsite for
imagery to be used in some of these Young Lions entries.

NCM would also like to thank the industry expert judges who scored this
year’s submissions:

Digital: Jennifer Awasano, Digitas; Sarah Bruns, Digitas; Jerry
Canning, NCM; Emily Chan, AKQA SF; Sue Desilva, Digitas; Bryan Dempler,
AKQA SF; Craig Elimeliah, VML; Erika Hagberg, Google; Ken Johnston,
Facebook; Eric King, R/GA Chi.; Sue Kohm, R/GA Chi.; Mark Philip, Groupe
Connect; Nick Reggars, Goodby Silverstein & Partners; Dave Roth,
Digitas; Tony Snethen, VMLY&R; Kwame Taylor-Hayford, Chobani.

Film: Jason Apaliski, Pereira & O’Dell; Chris Barnes, NCM;
Marianne Besch, McGarry Bowen SF; Robert Lambrechts, Pereira & O’Dell;
Leeann Leahy, The Via Agency; Matt Reinhard, O’Keefe, Reinhard & Paul;
Garrick Schmitt, Essence Global.

Media: JP Aguirre, UM SF; Amy Armstrong, Initiative; Rachel
Brook, Mediacom; Dan Bruinsma, Groupe Connect; Kari Callahan, Amazon;
Christine Chen, Goodby Silverstein & Partners; Pele Cortizo-Burgess,
Initiative; Kim Einan, StarcomWW; Mason Franklin, UM; Andy Heath,
Mindshare; Hallie Johnston, Initiative; Sabrina Jordan, GSD&M; Colin
Kinsella, Havas NA; Daniele Kohn, Mindshare; Eve Leshaw, UM; Tara
Levine, Hearts & Science; Lynn Lewis-Pinkus, UM; Jason Lim, Mediacom;
Melissa McCormick, 360i; Leah Meranus, Initiative; Sean O’Sullivan,
Carat; Haley Paas, Carat; Anush Prabhu, Mediacom; Sarah Stringer, Carat;
Ben Winkler, OMD; Amy Worley, VMLY&R.

PR: Dale Bornstein, M Booth (Jury Chair); Julie Batliner,
Carmichael Lynch Relate; Heather Kernahan, Hotwire; Cheryl Overton,
Egami Group; Jason Schlossberg, Huge; Greg Tarmin, Padilla.

Print: Soham Chatterjee, Leo Burnett; Aaron Evanson, VMLY&R;
Ricardo Franco, TBWA; Jeff Goeke, NCM; Rebecca Honeyman, Source Code
Communications; Menno Kluin, 360i; Mike Lear, Consultant; Kathleen
Nanda, FCB; Stephanie Plenner, NCM; Bernardo Romero, Grey; Jameson
Rossi, Deutsch NY; Marian Williams, O’Keefe Reinhard & Paul.

About the Cannes Lions International Festival of Creativity 2019 U.S.
Young Lions Competition

The 2019 U.S.
Young Lions
competition was open to teams of two professionals aged
30 years or younger: born after June 22, 1988. The winning teams will be
sponsored to attend the Cannes Lions Festival June 17-21, 2019 to
participate in the global Young Lions competitions as “Team USA,”
showcasing their talent globally by competing against teams from all
over the world. Winners of the Cannes global competitions will receive
free registration and accommodations to attend the following year’s
Cannes Lions Festival. For more information, visit http://canneslions.ncm.com/young-lions.

About National CineMedia (NCM)

National CineMedia is America’s Movie Network. As the #1 Millennial
weekend network in the U.S., NCM is the connector between brands and
movie audiences. According to Nielsen, more than 750 million moviegoers
annually attend theaters that are currently under contract to present
NCM’s Noovie in 57 leading national and regional theater
circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings,
Inc. (NYSE:CNK) and Regal Entertainment Group. NCM’s cinema advertising
network offers broad reach and unparalleled audience engagement with
over 21,100 screens in over 1,700 theaters in 187 Designated Market
Areas® (all of the top 50). NCM Digital goes beyond the big screen,
extending in-theater campaigns into online and mobile marketing programs
to reach entertainment audiences. National CineMedia, Inc. owns a 48.6%
interest in, and is the managing member of, National CineMedia, LLC. For
more information, visit www.ncm.com
and www.noovie.com.

Contacts

Amy Jane Finnerty
(212) 931-8117
amy.finnerty@ncm.com

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