Hamilton Beach Uses Internet of Things to Energize the Customer Experience

Ayla Networks IoT Platform Ensures Continuous Coffee Replenishment
for FlexBrew® Coffee Maker

MILPITAS, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/AylaCloud?src=hash” target=”_blank”gt;#AylaCloudlt;/agt;–Ayla
Networks, whose Internet of Things (IoT) platform-as-a-service
delivers industry-leading device management and application enablement,
has partnered with Hamilton Beach Brands, Inc. to develop a system for
automatic reordering of coffee and brewing supplies. Integrated with
Amazon Dash Replenishment, the Hamilton Beach FlexBrew® Single Serve
Coffee Maker leverages Amazon’s secure authentication and payments
systems, customer service and fulfillment network for coffee
replenishment and uses Ayla technology to provide the consumer with the
coffee they need, when they need it.

“What could be worse than looking forward to your morning cup of coffee
and realizing too late you’re out? The Ayla Cloud Platform and Amazon
Dash Replenishment demonstrate how IoT can help brands like Hamilton
Beach solve consumer pain points by ensuring they never run out of
coffee,” said Mike Merit, Ayla’s vice president of customer success.
“Shoppers expect smarter, more convenient kitchen appliances, and brands
on the forefront of developing connected products will benefit from an
ongoing—and profitable—relationship with customers.”

Giving Consumers What they Want

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The Hamilton
Beach 49968 FlexBrew Connected Coffee Maker features the HBConnect
app built by Vectorform, an innovative product experience firm, using
Ayla’s flexible mobile foundry platform. When a consumer buys the
FlexBrew coffee maker and pairs it with the HBConnect app, they can
enroll in Dash Replenishment and choose their favorite coffee for
automatic reordering. “With Dash Replenishment, new coffee arrives at
your door the moment more is needed. That simplifies things for the
consumer,” said Ayla’s Merit.

“Automatic reordering of your coffee is just the start of many new
innovations that make people’s lives easier, and their time in the
kitchen more enjoyable,” said Atle Larsen, vice president of product
marketing at Hamilton Beach Brands. “At the same time, we hope to have a
closer relationship with our customers, gaining insights into how they
interact with their home appliances and what features are most valuable
to them.”

Why Hamilton Beach Chose Ayla Networks

Ayla’s IoT track record of having worked on more than 200 consumer
devices, its ability to help take a product rapidly to market, and its
flexibility across device types, were deciding factors in Hamilton
Beach’s choice to work with Ayla on its first IoT product, according to
Larsen.

About Ayla Networks

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Ayla Networks, a leading provider of edge connectivity, device
management and application enablement for the Internet of Things (IoT),
enables the world’s consumer device and commercial equipment companies
to launch connected products across any sensor, device and cloud. By
leveraging the Ayla IoT platform, customers are able to quickly
productize future-proofed, connected products, while making device data
usable for ongoing analytic insights and delivering better business
outcomes. For more information, visit www.aylanetworks.com.

Contacts

Prashanth Shetty
Vice President, Global Marketing
+1 (650) 483
2580
prashanth@aylanetworks.com