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Harley-Davidson Dealerships Ranked #1 for Responding to Website Customers, Reports Pied Piper PSI®
-
Annual industry study rated Powersports and
Outdoor Power Equipment brands that sell motorcycles or UTVs
MONTEREY, Calif.–(BUSINESS WIRE)–Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI®
Internet Lead Effectiveness® (ILE®) Industry
Study, which answers the question, “What happens when UTV or motorcycle
customers visit a dealer website and inquire about a vehicle?” Scores
ranged from zero to 100, with 21% of dealerships nationwide scoring
above 60, demonstrating an effective website-response process. However,
58% of dealerships scored below 40, struggling to respond effectively to
today’s website customers. Customers nationally received a personal
reply to their website inquiry within 24 hours only 47% of the time on
average.
Dealerships selling BMW or Ducati motorcycles were tied for second,
followed by Indian and Kawasaki. Brands which improved the most from
year to year were Harley-Davidson, BRP’s Can-Am brand, and Mahindra
tractor dealers. Brands suffering the greatest decline from year to year
were Bobcat, Kubota and Husqvarna.
Pied Piper sent customer inquiries through the individual websites of
4,208 dealerships, asking a question about a vehicle in inventory, and
providing a customer name, email address and local telephone number.
Pied Piper then evaluated how the dealerships responded by email and
telephone over the next 24 hours. Twenty different measurements
generated a dealership’s PSI-ILE score.
The most basic measurement is whether a customer received an email
response of any type—even an automated reply—within 24 hours.
Industrywide, on average 18% of customers received no email reply of any
type. A more meaningful measurement is whether the customer received a
personal email response within 24 hours. Ducati and BMW dealerships were
the most likely to provide a personal email response within 24 hours,
more than 60% of the time on average. In contrast, Bobcat, Toro, Zero,
Kubota and HiSun dealerships provided a personal email response within
24 hours less than 35% of the time on average.
“Consider how dramatically retailing has changed over the past 15
years,” said Pied Piper Management Company LLC President and CEO Fran
O’Hagan. “If you wonder where all the traditional customers have gone,
look instead for customers attempting to interact through dealer
websites. Today customers visit dealer websites before visiting in
person, and today the opportunity for dealers to ‘meet’ first-time
customers often happens on-line.”
The 2019 Pied Piper PSI® Internet Lead Effectiveness®
(ILE®) Powersports & Outdoor Power Equipment Industry Study
(U.S.A.) was conducted between September 2018 and March 2019 by
submitting customer inquiries directly to the websites of 4,208
dealerships nationwide representing all major brands. Examples of other
recent Pied Piper PSI studies are the 2018 Pied Piper PSI (In-Person)
U.S. UTV Industry Study, in which BRP’s Can-Am brand was ranked first,
the 2018 Pied Piper PSI-ILE (Internet) U.S. Auto Industry Study in which
Mercedes-Benz was ranked first, and the 2019 Pied Piper PSI for EVs
(In-Person) U.S. Auto Industry Study in which Tesla was ranked first.
Complete Pied Piper PSI industry study results are provided to vehicle
manufacturers and national dealer groups. Manufacturers, national dealer
groups and individual dealerships also order PSI “mystery shop”
evaluations—internet, telephone, or in-person—as tools to improve the
sales effectiveness of their dealerships. For more information about the
Pied Piper Prospect Satisfaction Index®, and the proprietary
PSI process, go to www.piedpiperpsi.com.
About Pied Piper Management Company, LLC
Monterey, California based Pied Piper Management Company, LLC was
founded in 2003 to help brands and manufacturers improve the performance
of their retail networks. Go to www.piedpipermc.com.
This press release is provided for editorial use only, and information
contained in this release may not be used for advertising or otherwise
promoting brands mentioned in this release without specific, written
permission from Pied Piper Management Co., LLC.
Contacts
Pied Piper:
Ryan Scott, (831) 648-1075
[email protected]
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Humboldt
Humboldt Seed Company partners with Apollo Green to bring California cannabis genetics to the global marketplace
Apollo Green to distribute Humboldt Seed Company clonal cannabis genetics to Germany, Portugal and Australia
SAN FRANCISCO, April 30, 2024 /PRNewswire/ — Humboldt Seed Company (HSC), California’s leading cannabis seed producer, has announced a partnership with Canadian-based Apollo Green to make eight breeder cuts available to researchers, licensed commercial cultivators and home growers in legal markets worldwide. This first-to-market clonal genetics release is a significant milestone and will expand access to distinctive, high-quality cannabis genetics in both established and emerging global markets including Germany, Portugal and Australia.
The curated, breeder-verified selection includes pioneering triploid genetics, such as OG Triploid and Donutz Triploid alongside the legendary cult classic Blueberry Muffin. Also available are All Gas OG with a THC content of 21% and four high-THC strains in the 30-35% range: Golden Sands, Guzzlerz, Jelly Donutz and Orange Creampop. These selections represent the top .01% from HSC’s extensive California pheno-hunting program.
Exports will begin in May under Apollo Green’s Canadian federal cannabis license. All shipments have Canadian phytosanitary certification, ensuring plants have been inspected, and are clean and free of pests.
“Access for all to quality genetics has been our core focus since the beginning,” said HSC Co-founder and Chief Science Officer, Benjamin Lind. “Our science-based approach to breeding aligns perfectly with Apollo Green’s high standards and we are excited to be able to extend these hand-selected cuts to a wider audience, especially at this pivotal time where we’re seeing positive regulatory changes globally.”
Oisin Tierney, Apollo Green Director of Business Development, said, “California has long been recognized for setting industry standards, and we are proud to play a role in bringing these esteemed genetics to cultivators worldwide. The triploids are especially noteworthy in terms of the unprecedented potential for enhanced plant vigor, higher yields, shorter flowering times and superior returns for solventless extraction.”
About Humboldt Seed Company
Established in 2001, Humboldt Seed Company is a Northern California heritage brand providing quality cannabis genetics to commercial cultivators and home growers in legalized states across the U.S. and international markets including Spain, Canada, Jamaica, South Africa, Colombia, France, Portugal, Greece, the UK, Malta and Thailand. With a focus on environmental and social justice, they combine traditional breeding and modern scientific practices in their strain development program. They have served the cannabis community for over two decades.
For more information visit https://humboldtseedcompany.com/.
About Apollo Green
Licensed since 2019, Apollo Green is Canada’s leader in cannabis genetics. The company’s mission is to provide an ever-growing bank of seeds and clones to medical patients and recreational consumers. Apollo Green provides clean, trusted cannabis seeds and clones, which are backed by the foremost tissue culture technology to reduce risks, costs and time-to-market for licensed producers around the world. Apollo Green is passionate about cannabis genetics.
For more information visit https://apollogreen.com/.
Media contact
Jaana Prall
[email protected]
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