Patented Cutting Board Pitched by Children of Inventor and Backed by
All Five Sharks Will Now Be Available in All Williams Sonoma Stores and
Online at
www.williams-sonoma.com/cupboardpro

SAN FRANCISCO–(BUSINESS WIRE)–Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, announced today the launch of Cup Board Pro a
unique cutting board product that was featured on ABC’s Shark Tank,
currently in its tenth season. Invented by Keith Young, a New
York City fireman and chef, Cup Board Pro was pitched to Shark Tank
by Young’s children Kaley, Christian and Keira who chose to honor their
father’s legacy by bringing his patented product to Shark Tank
following his passing from a 9/11-related cancer in 2018.

Williams Sonoma was contacted about the product once all five Sharks
made a deal with the Young Family. The Sharks who invested on the
October 21 episode are Mark Cuban, Daymond John, Kevin O’Leary, Lori
Greiner and Matt Higgins. After reviewing the product in its current
state, Williams Sonoma connected with Epicurean, a Wisconsin-based
cutting board manufacturer renowned for their innovative products as
well as their commitment to quality, functionality and durability. The
Young Family, in partnership with Epicurean and Williams Sonoma, were
able to make minor improvements to Keith Young’s original design in
order to make it heat resistant up to 350°F and anti-bacterial. The new
Cup Board Pro is also made from sustainably sourced paper composite
material that is dishwasher safe. All of the features of the Cup Board
Pro that made the original cutting board unique including the removable
and collapsible tray as well as the perimeter groove and three wells
that channel liquid and juices into the tray remain intact as does the
insignia Young had inscribed into each board that honors firefighters
who died in the aftermath of 9/11.

The new Cup Board Pro will have a charitable component as part of the
deal with the Sharks. All five Sharks agreed to donate the proceeds from
their investment in Cup Board Pro to various charitable causes
associated with the Fire Department of New York Foundation which
directly assists the men and women of the FDNY and their families.

“It’s an incredible honor to have the Young family now be a part of the
Williams Sonoma family,” said Williams Sonoma President, Janet Hayes.
“Keith Young is an American hero and I’m proud that Williams Sonoma will
help his children fulfill his dream. We’re thrilled that the Cup Board
Pro can be made in America and can give back to such a worthy cause.”

“Our dad loved shopping in Williams Sonoma so we are very happy that Cup
Board Pro will be on the shelves of one of his favorite stores,” said
Kaley Young. “When our Shark Tank episode aired we heard from so many
viewers who wanted to buy our product right away. We are so proud to
offer everyone the latest version of Cup Board Pro. We know that all of
the new features of the cutting board would make our dad proud too.”

“Being able to work with the Young Family has been great and creating
the relationship with Williams Sonoma has allowed us to create a
best-in-class partnership around an incredible product that will now be
able to reach its full potential for both the Young family and the
consumers who want it,” said Daymond John, one of the five Sharks that
invested in Cup Board Pro.

The Cup Board Pro will retail for $59.95 and be available at all
Williams Sonoma stores and online at www.williams-sonoma.com.

For more information about Cup Board Pro and to see a video of how the
product is made by Epicurean, please visit: www.williams-sonoma.com/cupboardpro.

“Shark Tank” name and logo used with permission. © 2019 Sony
Pictures Television Inc. All rights reserved. No endorsement by the
producers/broadcaster of “Shark Tank” is implied.

About Williams Sonoma

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma
is a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store offers
cooking classes and tastings conducted by expert culinary staff. A
comprehensive gift
registry program for weddings and other special events is available
in stores and online. On williamssonoma.com and
the Williams Sonoma blog, Taste,
customers can find recipes, tips, and techniques that help them create
delicious meals. Williams Sonoma can also be found on Facebook,
Instagram,
Twitter,
Pinterest,
and YouTube.
Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty
program that offers members exclusive benefits across the
Williams-Sonoma, Inc. family of brands.

About Epicurean

Innovation, durability and functionality are at the foundation of the
Epicurean brand. We set the standard for the well-equipped kitchen by
offering quality cutting boards and kitchen utensils in a range of
shapes, sizes, colors and features, which make Epicurean products the
perfect tools for everyday food preparation and serving. Our signature
material is dishwasher safe, antibacterial and easy on cutlery – meeting
the highest standards of cooks and chefs worldwide and earning
Epicurean’s place in the heart of the kitchen.

All Epicurean products are thoughtfully designed and responsibly
manufactured in the USA. To find out more about Epicurean go to www.epicureanusa.com.

Contacts

Kendall Coleman
Williams Sonoma
[email protected]
415-616-7926