Tryzens’ Organic Growth Reflects Strong Digital Push in Retail Sector

68% growth in digital services following significant investment in
new capabilities lays foundations for continued success and innovation

MELBOURNE, Australia–(BUSINESS WIRE)–Tryzens, a leading digital commerce consultancy, recorded an impressive
68% revenue growth in 2018, boosting top line revenue to AUD $22.0
million and generating a profit of AUD $1.5 million reflecting the
tremendous focus around digital growth and transformation in retail.
This impressive uplift in financial performance follows the launch of
Tryzens’ new market proposition, which has enabled the company to offer
the very latest digital capabilities to retailers looking to improve
their eCommerce operations through improved sales and consumer
engagement and resulted in a number of key customer wins across the
globe.

Tryzens has built deep partnerships with the most innovative retail
technology vendors in the world and has consistently evolved its service
portfolio to help its customers gain an edge on the competition. This
commitment to see clients succeed saw Tryzens named as “Retail
Supplier of the Year” in retailer voted industry awards earlier this
year.

Tryzens achieved impressive international expansion in 2018, in
Australia, New Zealand, the UK and further afield. The company has
significantly increased its headcount to better serve clients, and as a
result has moved into new spaces in London, Melbourne and Sofia to
accommodate team growth.

This global footprint has proven critical to supporting existing
customers and developing partnerships with brands such as Tempur,
kikki.K,
Whittard
of Chelsea, Seafolly,
Macpac
and Annoushka,
to name a few, launching new digital offerings.

New services to improve consumer experience and engagement

In addition to international expansion, Tryzens has launched new
services to strengthen its offering to retailers. Its recently launched
trade and optimisation services will see Tryzens’ experts continue to
work closer with its clients to provide strategic advice and help
retailers to increase conversion rates and improve the online consumer
experience. Tryzens has also developed new customer data and analytics
services to enable retailers to extract full value from their data and
personalise their relationships with their customers, ultimately gaining
an edge in this innovative digital world.

Andy Burton, CEO at Tryzens, commented: “In the last two years we have
undertaken an extensive programme of investment, to better support the
tremendous pace of growth in demand for digital retail services borne
off the back of rapidly changing consumer behaviours, and this has
clearly reflected in our financial performance. We not only provide
retailers with a full range of innovative eCommerce services and tools,
through our partnerships with technology vendors and our in-house
capabilities, but we can manage the whole process, from planning, UI and
UX design, through implementation and integration to post-implementation
monitoring, support, analytics and trading optimisation. The strength of
our offering and the quality of our talented team has been instrumental
in the increasing number of high-profile retailers coming us for best
practice digital commerce services and is the key driving force behind
our business growth.”

ENDS

About Tryzens

Established in 2004, Tryzens is an international digital commerce
consultancy that take a holistic approach to growing your business, no
matter how or where your customers choose to buy. Our team of trading
specialists, strategists and technology experts are passionate about
growing your business by implementing solutions that optimise
performance across all channels.

With offices in offices in London, Melbourne, Sofia and Trivandrum, we
have partnered with some of the world’s most successful retailers and
brand owners including Cotton On Group, kikki.K, R.M.Williams, Tempur,
T.M. Lewin and Liberty London to provide beginning to end services that
help grow businesses and provide the best customer experiences.

www.tryzens.com

Contacts

Edward Dodge / Fergus Lynch
Spreckley
T: +44 (0)207 388 9988
E: tryzens@spreckley.co.uk