Drug Topics® Ranks No. 1 Among Total Pharmacists
Results of 2019 KANTAR Readership Study shows Drug Topics®
notches the No. #1 position in Total Retail and Total Chain
CRANBURY, N.J.–(BUSINESS WIRE)–Drug
Topics®, a leading multimedia resource that has served
the pharmacy field for over 160 years, is the most-read pharmacy journal
among total pharmacists, according the 2019 KANTAR Pharmacy Readership
study.1
“We are honored that Drug Topics® has returned as the No. 1
resource in multiple categories among pharmacists,” said Tom Ehardt,
president of MultiMedia Healthcare, LLC. “This achievement demonstrates
a true team effort.”
In addition to the No. 1 ranking among the total sample studied, Drug
Topics®, which circulates to more than 150,000 retail and
health-system pharmacists, also ranked first in average issue readers
among total independent, chain and health system pharmacist.2
Additionally, Drug Topics® ranked No.1, in average page exposures
among total chain and total retail. 3-4
The annual KANTAR Readership Study encompasses readership habits of
thousands of pharmacists and pharmacy professionals, working in the
areas of chain, independent retail pharmacies and health-system
pharmacies. The study also measures the habits of individuals in key
positions in pharmacy benefit management companies and managed care
organizations. The results of the survey are based on the study
completed January through May 2019.
For more information, visit https://www.drugtopics.com/.
About Drug Topics®
Since 1857, Drug Topics® has been reporting on issues related to
retail, community and health systems pharmacists. Drug Topics®
serves as a multimedia platform and is the go-to digital resource for
the rapidly evolving field of pharmacy. Drug Topics® is part of
MultiMedia Healthcare, LLC.
1. Source: Kantar, 2019 Pharmacy Readership Study, Table 101
2.
Source: Kantar, 2019 Pharmacy Readership Study, Table 102
3.
Source: Kantar, 2019 Pharmacy Readership Study, Table 105 FT Total
Retail – Full Time
4. Source: Kantar, 2019 Pharmacy Readership
Study, Table 111 FT Total Chain – Full Time
Contacts
Drug Topics® Media Contact:
Theresa Burek/609-250-4331
tburek@mjhassoc.com