Global Promo Partners Catch POKÉMON Fever as Anticipation Ramps up for the Big-Screen Debut of Warner Bros. Pictures and Legendary Pictures’ “POKÉMON Detective Pikachu” on May 10th
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BURBANK, Calif.–(BUSINESS WIRE)–Global retail giant 7-Eleven and a full team of powerhouse brands led by
Burger King, Delta Air Lines, Pillsbury, Menchie’s Frozen Yogurt and
Build-A-Bear, plus more than 100 international partners, including 45
diverse companies in China — an unprecedented number for the Studio —
are bringing an estimated total value of more than $100 million in
promotional support to “POKÉMON Detective Pikachu.” The broad strategic
reach of such trusted industry leaders across a range of media, digital,
in-store, in-theater and interactive opportunities will engage
moviegoers everywhere, as fans eagerly await the first-ever live-action
Pokémon adventure, with an all-star cast led by Ryan Reynolds in the
title role. The film opens in theaters around the world beginning in
early May.
Gene Garlock, Executive Vice President of Worldwide Promotional
Partnerships and Alliances, says, “The Pokémon brand itself is a global
phenomenon with an ever-growing fanbase. We are excited to partner with
such formidable brands who can hit key audiences outside the studio’s
media buy and extend our target audience beyond the all-important fans
in creative and impactful ways and get the word out that this is a
must-see film event.”
Citing robust support from a range of consumer outlets from food and
fashion to hospitality and travel, James Ngo, SVP of Franchise
Management for Legendary Entertainment, adds, “The beautiful visuals and
cuteness of the Pokémon in ‘POKÉMON Detective Pikachu’ are resonating
with our partners in China. The film is a perfect vehicle for these
brands to speak to a family audience, from children to parents and young
adults.”
Activating in numerous territories including the U.S., Canada, Mexico,
China and Korea, 7-Eleven’s multi-faceted campaign
launched on April 10th with a digital, outdoor and in-theater
campaign showcasing an exciting interactive AR experience within its 7
Rewards loyalty platform through the 7-Eleven app. Within the app, fans
can become part of 7-Eleven’s Neighborhood Watch to search for missing
Pokémon for points and prizes. In stores, 7-Eleven’s customers visiting
participating locations are greeted with fully integrated signage and
will find a treasure trove of fun Pokémon and “POKÉMON Detective
Pikachu” items, including a limited edition themed Mystery Slurpee drink
and Hi-Hat Mocha coffee flavor tied to a scene from the movie, as well
as limited edition custom-branded products such as “POKÉMON Detective
Pikachu” chocolate bars, cookies and cupcakes, as well as collectible
Slurpee cups, coffee tumblers and straws, Pokémon merchandise and
exclusive Pokémon cards.
Global partner Burger King, fresh from their success with Warner
Bros. on the blockbuster “Aquaman,” is rolling out a special kid’s meal
with six “POKÉMON Detective Pikachu” premiums in its 13,000 locations
worldwide, including the U.S. and China. The program will invite
families into the world of the film and will introduce them to six of
the film’s prominent characters. Burger King is supporting their efforts
with messaging in and outside their restaurants, online and with TV
media in select markets and international territories.
Another global partner, Delta Air Lines, is launching an
exclusive, in-flight, behind-the-scenes content piece across nearly 100%
of its domestic and international fleet, and will feature the piece on
their Spotlight channel, which highlights the best of the carrier’s
in-flight entertainment.
Pillsbury and its parent company, General Mills, has parlayed its
existing license with The Pokémon Company International to introduce
custom packaging with theatrical artwork on its popular Pokémon Shape
sugar cookies.
One of North America’s largest self-serve frozen yogurt franchises, Menchie’s
Frozen Yogurt, will offer fun “POKÉMON Detective Pikachu” themed
fro-yo cakes and collectible cups, and a social media sweepstakes
giveaway of film-themed gift packs.
Additionally, Build-A-Bear joins the party with a film-themed
scavenger hunt at select locations worldwide.
Highlights of the China campaign include Genting Cruise Lines,
covering mainland China, Hong Kong and Singapore, with onboard themed
media and costume character meet-and-greets. Major dairy distributor Yili
Group will support the film with fun pop-up stores in 40 cities,
outdoor media and packaging throughout its retail outlets. And Luckin
Coffee, the country’s second-largest and rapidly expanding coffee
shop, will play on the film’s coffee references with themed cups and
in-store displays in tandem with a social media push on Wechat to its
nearly 300,000 followers.
About the Movie
The first-ever live-action Pokémon adventure, “POKÉMON Detective
Pikachu” stars Ryan Reynolds as Detective Pikachu and is based on the
beloved Pokémon brand — one of the world’s most popular,
multi-generation entertainment properties and one of the most successful
media franchises of all time. Fans everywhere can now experience the
iconic Pokémon Pikachu on the big screen as never before, as Detective
Pikachu, a Pokémon like no other. The film also showcases a wide array
of beloved Pokémon, each with its own unique powers and personality. The
story begins when ace detective Harry Goodman goes mysteriously missing,
prompting his 21-year-old son Tim to find out what happened. Aiding in
the investigation is Harry’s former Pokémon partner, Detective Pikachu:
a hilariously wise-cracking, adorable super-sleuth who is a puzzlement
even to himself. Finding that they are uniquely equipped to work
together, as Tim is the only human who can talk with Pikachu, they join
forces on a thrilling adventure to unravel the tangled mystery. Chasing
clues together through the neon-lit streets of Ryme City — a sprawling,
modern metropolis where humans and Pokémon live side by side in a
hyper-realistic live-action world — they encounter a diverse cast of
Pokémon and uncover a shocking plot that could destroy this peaceful
co-existence and threaten the whole Pokémon universe.
“POKÉMON Detective Pikachu” also stars Justice Smith, Kathryn Newton,
Suki Waterhouse, Omar Chaparro, Chris Geere, Rita Ora, with Ken Watanabe
and Bill Nighy. The film is directed by Rob Letterman, from a screenplay
by Dan Hernandez & Benji Samit and Rob Letterman and Derek Connolly,
story by Dan Hernandez & Benji Samit and Nicole Perlman, based on the
“Detective Pikachu” video game developed by Creatures Inc. It is
produced by Mary Parent, Cale Boyter, Hidenaga Katakami and Don McGowan;
with executive producers Joe Caracciolo, Jr., Ali Mendes, Tsunekazu
Ishihara, Kenji Okubo, Toshio Miyahara, Hiro Matsuoka, Koji Ueda. Music
is by Henry Jackman.
Warner Bros. Pictures and Legendary Pictures present a Legendary
Pictures Production in association with Toho Co., Ltd, a Rob Letterman
Film. It will be distributed outside of Japan and China by Warner Bros.
Pictures, in Japan by Toho Co., Ltd. and by Legendary East in China.
Rated PG.
Contacts
Candice McDonough, Warner Bros. Pictures
818 954-4390
[email protected]
Indivior
Indivior Provides Update on Aelis Farma’s Clinical Phase 2B Study Results with AEF0117 in Participants with Cannabis Use Disorder
THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF THE MARKET ABUSE REGULATION (EU) 596/2014 (AS IT FORMS PART OF DOMESTIC LAW IN THE UK BY VIRTUE OF THE EUROPEAN UNION (WITHDRAWAL) ACT 2018).
- Primary and Secondary End Points of the Study were Not Met
- Indivior Does Not Currently Expect to Exercise AEF0117 Option
SLOUGH, United Kingdom and RICHMOND, Va., Sept. 4, 2024 /PRNewswire/ — Indivior PLC (Nasdaq/LSE: INDV) is today providing an update following Aelis Farma’s announcement of the results from its clinical Phase 2B trial with AEF01171, evaluating the efficacy and safety in treatment-seeking participants with moderate to severe Cannabis Use Disorder (CUD). The purpose of this trial was twofold: (1) to show that AEF0117 (0.1, 0.3, 1 mg once a day for 12 weeks) lowers cannabis use and (2) to determine the endpoints and optimal dosage of AEF0117 for use in future studies. In this phase 2B study, patients were treatment-seeking participants, 84% of whom had severe CUD.
The results of the study demonstrated that the primary endpoint, the proportion of participants who reduced their cannabis use to ≤1 day per week, as well as secondary endpoints measuring the proportion of participants reaching either complete abstinence or who used ≤2 day per week, were not met. Although these results are disappointing, they indicate that significant work remains to be done to understand subpopulations of patients with CUD, specifically those with severe CUD.
This clinical Phase 2B study is part of the strategic collaboration between Aelis Farma and Indivior, which includes an exclusive option for Indivior to license the global rights to AEF0117. Given the lack of separation from placebo on primary and secondary endpoints and before seeing further additional favorable clinical data, Indivior does not currently expect to exercise its option.
Important Cautionary Note Regarding Forward-Looking Statements
This news release contains certain statements that are forward-looking. Forward-looking statements include, among other things, express and implied statements regarding whether: we will be able to ultimately demonstrate the safety and efficacy of AEF0117, which is a prerequisite to filing any New Drug Application; we might ever exercise our option for AEF0117 and, if so, when; and other statements containing the words “believe,” “anticipate,” “plan,” “expect,” “intend,” “estimate,” “forecast,” “strategy,” “target,” “guidance,” “outlook,” “potential,” “project,” “priority,” “may,” “will,” “should,” “would,” “could,” “can,” “outlook,” “guidance,” the negatives thereof, and variations thereon and similar expressions. By their nature, forward-looking statements involve risks and uncertainties as they relate to events or circumstances that may or may not occur in the future.
Actual results may differ materially from those because they relate to future events. Various factors may cause differences between Indivior’s expectations and actual results, including, among others, the risks described in our most recent annual report on Form 20-F beginning on page 9 as filed with the U.S. SEC and in subsequent releases; legal and market restrictions that may limit how quickly we can repurchaser our shares; the substantial litigation and ongoing investigations to which we are or may become a party; our reliance on third parties to manufacture commercial supplies of most of our products, conduct our clinical trials and at times to collaborate on products in our pipeline; our ability to comply with legal and regulatory settlements, healthcare laws and regulations, requirements imposed by regulatory agencies and payment and reporting obligations under government pricing programs; risks related to the manufacture and distribution of our products, most of which contain controlled substances; market acceptance of our products as well as our ability to commercialize our products and compete with other market participants; competition; the uncertainties related to the development of new products, including through acquisitions, and the related regulatory approval process; our dependence on third-party payors for the reimbursement of our products and the increasing focus on pricing and competition in our industry; unintended side effects caused by the clinical study or commercial use of our products; our ability to successfully execute acquisitions, partnerships, joint ventures, dispositions or other strategic acquisitions; our ability to protect our intellectual property rights and the substantial cost of litigation or other proceedings related to intellectual property rights; the risks related to product liability claims or product recalls; the significant amount of laws and regulations that we are subject to, including due to the international nature of our business; macroeconomic trends and other global developments such as armed conflicts and pandemics; the terms of our debt instruments, changes in our credit ratings and our ability to service our indebtedness and other obligations as they come due; changes in applicable tax rate or tax rules, regulations or interpretations and our ability to realize our deferred tax assets; and volatility in our share price due to factors unrelated to our operating performance or that may result from the potential move of our primary listing to the U.S.
Forward-looking statements speak only as of the date that they are made and should be regarded solely as our current plans, estimates and beliefs. Except as required by law, we do not undertake and specifically decline any obligation to update, republish or revise forward-looking statements to reflect future events or circumstances or to reflect the occurrences of unanticipated events.
This release is being made by Kathryn Hudson, Company Secretary Indivior PLC.
About Indivior
Indivior is a global pharmaceutical company working to help change patients’ lives by developing medicines to treat substance use disorders (SUD), overdose and serious mental illnesses. Our vision is that all patients around the world will have access to evidence-based treatment for the chronic conditions and co-occurring disorders of SUD. Indivior is dedicated to transforming SUD from a global human crisis to a recognized and treated chronic disease.
Building on its global portfolio of OUD treatments, Indivior has a pipeline of product candidates designed to both expand on its heritage in this category and potentially address other chronic conditions and co-occurring disorders of SUD. Headquartered in the United States in Richmond, VA, Indivior employs over 1,000 individuals globally and its portfolio of products is available in over 30 countries worldwide. Visit www.indivior.com to learn more. Connect with Indivior on LinkedIn by visiting www.linkedin.com/company/indivior.
References:
- National Library of Medicine (U.S.) (2022, April). Effect of AEF0117 on treatment-seeking patients with cannabis use disorder (CUD) (SICA2). Identifier
NCT05322941 https://www.clinicaltrials.gov/study/NCT05322941
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HERZLIYA, Israel and CALGARY, Alberta, Aug. 29, 2024 /PRNewswire/ — Innocan Pharma Corporation (CSE: INNO) (FSE: IP4) (OTCQB: INNPF) (“Innocan” or the “Company”), a pioneer in the pharmaceutical and biotechnology industries, is pleased to announce that it has completed its previously announced non-brokered private placement offering of 5,025,725 units of the Company (the “Units”) at a price of C$0.22 per Unit for gross proceeds of C$1,105,659.50 (the “Offering”).
Each Unit is comprised of: (i) one (1) common share in the capital of the Company (each a “Common Share”); and (ii) one (1) common share purchase warrant (each a “Warrant”). Each Warrant will entitle the holder thereof to purchase one Common Share at a price of C$0.32 for a period of four (4) years from the date of issuance.
Innocan intends to use the proceeds of the Offering for working capital and general corporate purposes.
The securities issued to Canadian subscribers in connection with the Offering are subject to a hold period of four months and one day from the date of issuance, in accordance with applicable Canadian securities laws.
Iris Bincovich, Chief Executive Officer of the Company, stated “we are very pleased with our successful offering. I would like to extend my sincere gratitude to our investors for their unwavering support. We see this as a strong vote of confidence by both existing and new investors which demonstrates investor support of our vision and strategic direction. These new funds will provide us with additional working capital to enable us to capitalize on new opportunities and allow us to advance strongly on our growth plans.”
The Company is also pleased to announce that it has granted an aggregate of 300,000 stock options (each an “Option“) to certain consultants of the Company pursuant to the Company’s stock option plan (the “Plan“). Each Option may be exercised for one (1) common share in the capital of the Company (each, a “Share“) at a price of $0.25 per Share. The Options expire on August 27, 2029.
All Options granted vest in accordance with the following vesting schedule: (i) 1/3rd of the Options vested immediately at grant; (ii) 1/3rd of the Options will vest on February 28, 2025; and (iii) 1/3rd will vest on August 27, 2025; all subject to the terms and conditions of the Plan.
About Innocan Pharma:
Innocan is a pharmaceutical tech company that operates under two main segments: Pharmaceuticals and Consumer Wellness. In the Pharmaceuticals segment, Innocan focuses on developing innovative drug delivery platform technologies comprises with cannabinoids science, to treat various conditions to improve patients’ quality of life. This segment involves two drug delivery technologies: (i) LPT CBD-loaded liposome platform facilitating exact dosing and the prolonged and controlled release of CBD into the blood stream. The LPT delivery platform research is in the preclinical trial phase for two indications: Epilepsy and Pain Management. In the Consumer Wellness segment, Innocan develops and markets a wide portfolio of innovative and high-performance self-care products to promote a healthier lifestyle. Under this segment Innocan has established a Joint Venture by the name of BI Sky Global Ltd. that focuses developing on advanced targeted online sales. https://innocanpharma.com/
Contact Information:
For Innocan Pharma Corporation:
Iris Bincovich, CEO
+1 5162104025
+972-54-3012842
+442037699377
[email protected]
NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATION SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.
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Cannabis
Europe Medical Cannabis Market Forecast 2024-2032: Tilray, Aurora Cannabis, and GW Pharmaceuticals Dominate the Market Landscape
Dublin, Aug. 29, 2024 (GLOBE NEWSWIRE) — The “Europe Medical Cannabis Oil Market Size, Industry Dynamics, Opportunity Analysis and Forecast 2024-2032.” report has been added to ResearchAndMarkets.com’s offering.
The Europe Medical Cannabis Oil market is poised for significant growth, projected to escalate from US$ 0.91 billion in 2023 to US$ 2.40 billion by 2032, advancing at a CAGR of 12.08%. In this comprehensive research report, the market is analyzed by:
- Derivatives;
- Source;
- Application;
- Route of Administration;
- End-user;
- Distribution Channel; and
- Country.
Market Highlights Identified in the Report
- Progressive legalization across Europe is creating a favorable regulatory environment, enhancing market expansion for medical cannabis oil products.
- Germany leads the market with a robust infrastructure and supportive regulations, while other countries like the UK, Italy, and Spain show significant growth potential based on evolving regulatory landscapes and market dynamics.
- Key players such as Tilray, Aurora Cannabis Inc., and GW Pharmaceuticals dominate the market, emphasizing research, strategic partnerships, and innovation to maintain competitive edge amidst evolving industry dynamics.
The medical cannabis oil market has experienced substantial growth as legalization and acceptance of cannabis-based treatments expand globally. Cannabis oil, derived from the cannabis plant through extraction methods, contains cannabinoids such as THC and CBD, known for their therapeutic properties. Increasing recognition of cannabis oil’s potential in alleviating symptoms of various medical conditions, including chronic pain, epilepsy, and anxiety disorders, has driven its adoption in medical settings.
Governments in several countries are progressively legalizing medical cannabis, creating a conducive regulatory environment for market expansion. Additionally, growing consumer awareness about alternative and natural therapies has fueled the demand for cannabis oil products. The market is characterized by diverse product offerings, including full-spectrum and CBD-isolate oils, catering to different therapeutic needs and preferences.
Despite regulatory challenges and stigma associated with cannabis, the medical cannabis oil market continues to evolve, driven by ongoing research, favorable legislative changes, and shifting attitudes toward cannabis-based therapies in healthcare.
Regional Insights
Germany is likely to maintain its leadership position in the European medical cannabis oil market due to its established infrastructure, supportive regulations, and strong healthcare system. Germany legalized medical cannabis in 2017, giving the market a head start compared to many other European countries. This established infrastructure and experience position Germany as a leader in the field. As awareness and acceptance of medical cannabis increase, the number of patients seeking treatment in Germany is steadily rising. This fuels market growth and incentivizes further investment in research and development.
Germany’s regulatory framework for medical cannabis is considered relatively patient-friendly compared to some other European countries. This facilitates access for patients with qualifying conditions. The UK legalized medical cannabis in 2018 and is experiencing an increase in patient access programs. This, coupled with ongoing research, could lead to significant market growth. Italy legalized medical cannabis in 2006 but has faced challenges with availability. As regulations become more streamlined and patient access expands, the Italian market holds significant growth potential. Spain has a well-established medical cannabis industry with a focus on domestic production. As regulations evolve and export opportunities increase, the Spanish market could see a boost.
Competitive Landscape
The Medical Cannabis Oil market is characterized by a vigorous competitive landscape, with prominent entities like Tilray, Aurora Cannabis Inc., GW Pharmaceuticals, Almiral, Bedrocan, and others at the forefront, collectively accounting for approximately 41 % of the overall market share. This competitive milieu is fueled by their intensive efforts in research and development as well as strategic partnerships and collaborations, underscoring their commitment to solidifying market presence and diversifying their offerings.
The primary competitive factors include pricing, product caliber, and technological innovation. As the Medical Cannabis Oil industry continues to expand, the competitive fervor among these key players is anticipated to intensify. The impetus for ongoing innovation and alignment with evolving customer preferences and stringent regulations is high. The industry’s fluidity anticipates an uptick in novel innovations and strategic growth tactics from these leading corporations, which in turn propels the sector’s comprehensive growth and transformation.
Key Topics Covered
Chapter 1. Research Framework
Chapter 2. Research Methodology
Chapter 3. Executive Summary: Europe Medical Cannabis Oil Market
Chapter 4. Europe Medical Cannabis Oil Market Overview
Chapter 5. Europe Medical Cannabis Oil Market Analysis, by Derivatives
Chapter 6. Europe Medical Cannabis Oil Market Analysis, by Source
Chapter 7. Europe Medical Cannabis Oil Market Analysis, by Application
Chapter 8. Europe Medical Cannabis Oil Market Analysis, by Route of Administration
Chapter 9. Europe Medical Cannabis Oil Market Analysis, by End-user
Chapter 10. Europe Medical Cannabis Oil Market Analysis, by Distribution Channel
Chapter 11. Europe Medical Cannabis Oil Market Analysis, by Country
Chapter 12. The UK Medical Cannabis Oil Market Analysis
Chapter 13. Germany Medical Cannabis Oil Market Analysis
Chapter 14. The Netherlands Medical Cannabis Oil Market Analysis
Chapter 15. Italy Medical Cannabis Oil Market Analysis
Chapter 16. Spain Medical Cannabis Oil Market Analysis
Chapter 17. Poland Medical Cannabis Oil Market Analysis
Chapter 18. Rest of Europe Medical Cannabis Oil Market Analysis
Chapter 19. Company Profiles (Company Overview, Financial Matrix, Key Product Landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)
A selection of companies mentioned in this report includes, but is not limited to:
- Aurora Cannabis Inc.
- Bedrocan
- Biocann
- BIOTA Biosciences LLC
- Cannamedical
- Mary Jane CBD
- Sanity Group GmbH
- Tilray
- Valcon Medical
For more information about this report visit https://www.researchandmarkets.com/r/dh7q46
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
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