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Confluent Enhances Confluent® Cloud with Cloud-Native Capabilities – Now Delivering Event-Driven Applications is Faster and Easier than Ever



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Latest advances to Apache-Kafka®-powered,
cloud-native event streaming service includes new consumption-based
pricing and increased elastic scalability from 0 to 100 MBps

Kafka® S3 sink connector, Confluent Schema
Registry and Confluent KSQL are offered as fully managed cloud services,
so organizations can connect all their applications and data to stream
at enterprise scale across hybrid and multi-cloud environments

., the event streaming platform pioneer, today announced major
advancements to Confluent®
including new cloud-native capabilities and fully managed
services. These updates give the ability to quickly harness the power of
cloud-native event streaming so organizations can build event-driven
applications and deliver the digital experiences their customers expect.

In the digital age, businesses are expected to understand customer needs
and adapt to them instantly—regardless of where they are or what is
needed. These new expectations are why businesses are turning to event
streaming platforms like Apache Kafka to transform data into a
competitive asset. With Kafka®, they can put data at
the center of their business for a new contextual view which completely
changes how they interact with customers, respond to market movements
and even create new revenue streams. However, like most open source
software, Kafka isn’t designed to support the key attributes of cloud
native systems that make transformational technologies easier to adopt,
deploy and scale.

“There is a growing groundswell of adoption behind Apache Kafka with 60
percent of the Fortune 100 now using an event streaming platform to
power their business,” said Neha Narkhede, co-founder, chief technology
and product officer, Confluent. “But many organizations don’t have the
teams or resources needed to size, provision and manage Kafka clusters.
With the latest enhancements to Confluent Cloud, we’re making it easier
than ever for any data-starved business to transform into a business
driven by data in a matter of minutes.”

Apache Kafka Re-Engineered for the Cloud

As part of its efforts to build a cloud-native Kafka service, Confluent
is releasing major updates that enable elastic scalability and
consumption-based pricing on Confluent Cloud. These updates reduce the
initial investment and commitment to getting started with an event
streaming platform and enable customers to scale their costs in line
with use. Developers and project teams no longer need large IT teams and
budgets to manage and provision Kafka clusters.

  • Unparalleled elasticity – Confluent Cloud can now scale
    dynamically from 0 to 100 MBps and scale back down in seconds and can
    scale further without limit beyond that with provisioned capacity. Now
    organizations can grow their use of Confluent Cloud seamlessly
    in-place from development to production deployments and autoscale
  • Consumption-based pricing – Eliminates the need to size and
    provision clusters, or pay for unused capacity to account for
    seasonal, bursty traffic. With consumption-based pricing, Confluent
    becomes the only Kafka service that enables organizations to pay only
    for what is actually streamed.

As the pioneer of event streaming, Confluent continues to deliver on its
promise to provide a complete event streaming platform. Kafka alone is
incomplete without the ecosystem components needed to operate it at
scale and at streaming maturity. To that end, Confluent is advancing its
vision of a complete event streaming service by building fully managed
services in three key areas:

  • Confluent® Schema Registry – Fully
    managed, central registry to define standard schemas for events, share
    them across the organization and safely evolve them in a way that is
    backward compatible and future proof.
  • Confluent® KSQL – Fully managed
    streaming SQL engine to enable real-time data processing with an
    easy-to-use, powerful interactive SQL interface – no need to write
  • Kafka® S3 sink connector – Confluent®
    Connectors automate the integration of the most widely used data
    sources or sinks to Confluent Cloud. The first of the fully managed
    connectors launched by Confluent, Kafka S3 sink connector enables
    companies to easily sink data from Kafka to S3.

Fully managed Confluent Schema Registry, Confluent KSQL and Kafka S3
sink connector are currently available in public preview in both
Confluent Cloud and Confluent Cloud Enterprise.


This information is not a commitment, promise or legal obligation to
deliver any material, code or functionality.

Apache® and Apache Kafka® are either registered trademarks or
trademarks of the Apache Software Foundation in the United States and/or
other countries. No endorsement by the Apache Software Foundation is
implied by the use of these marks. All other trademarks are the property
of their respective owners.

About Confluent

Confluent, founded by the original creators of Apache Kafka, pioneered
the enterprise-ready event streaming platform. With Confluent,
organizations benefit from the first event streaming platform built for
the enterprise with the ease of use, scalability, security and
flexibility required by the most discerning global companies to run
their business in real time. Companies leading their respective
industries have realized success with this new platform paradigm to
transform their architectures to streaming from batch processing,
spanning on-premises and multi-cloud environments. Backed by Benchmark,
Index Ventures and Sequoia Capital, Confluent is headquartered in Palo
Alto and London with offices globally. To learn more, please visit
Download Confluent Platform and Confluent Cloud at

Connect with Confluent

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Justin Dorff
[email protected]

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Schwazze Appoints Forrest Hoffmaster as Interim Chief Executive Officer




DENVER, Feb. 23, 2024 /PRNewswire/ — Medicine Man Technologies, Inc., operating as Schwazze, (OTCQX: SHWZ) (NEO: SHWZ) (“Schwazze” or the “Company”), today announced that Forrest Hoffmaster, the Company’s Chief Financial Officer, has been appointed to the additional role of interim Chief Executive Officer (“CEO”). This follows Nirup Krishnamurthy’s resignation as CEO and as a member of the Board of Directors (“Board”), effective February 20, 2024, due to personal reasons.

Mr. Hoffmaster, who joined the Company in January 2023, brings over 30 years of executive experience in finance and operations for both public and private companies. Prior to Schwazze, Mr. Hoffmaster served as CEO of New Seasons Market, a specialty gourmet food retailer, where he navigated the company through one of the most disruptive periods in the retail grocery industry. Under his leadership, Mr. Hoffmaster implemented a focused growth and cost optimization program, enabling the company to grow EBITDA by over 30% in two years. Prior to New Seasons Market, Forrest held leadership positions with other leading grocers including Whole Foods Market and H-E-B.

“Forrest is well-positioned to seamlessly step in and lead the Company’s day-to-day operations as we conduct our search for a permanent successor,” said Justin Dye, Chairman of the Board. “With Forrest’s proven track record and deep retail expertise, we plan to continue leveraging our operating playbook to drive strong Adjusted EBITDA margins and consistent cash flow generation. On behalf of the Board, I’d like to wish Nirup the best in his future endeavors.”

About Schwazze

Schwazze (OTCQX: SHWZ) (NEO: SHWZ) is building a premier vertically integrated regional cannabis company with assets in Colorado and New Mexico and will continue to take its operating system to other states where it can develop a differentiated regional leadership position. Schwazze is the parent company of a portfolio of leading cannabis businesses and brands spanning seed to sale.

Schwazze is anchored by a high-performance culture that combines customer-centric thinking and data science to test, measure, and drive decisions and outcomes. The Company’s leadership team has deep expertise in retailing, wholesaling, and building consumer brands at Fortune 500 companies as well as in the cannabis sector.

Medicine Man Technologies, Inc. was Schwazze’s former operating trade name. The corporate entity continues to be named Medicine Man Technologies, Inc. Schwazze derives its name from the pruning technique of a cannabis plant to enhance plant structure and promote healthy growth. To learn more about Schwazze, visit

Forward-Looking Statements

This press release contains “forward-looking statements.” Such statements may be preceded by the words “may,” “will,” “could,” “would,” “should,” “expect,” “intends,” “plans,” “strategy,” “prospects,” “anticipate,” “believe,” “approximately,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” or the negative of these terms or other words of similar meaning in connection with a discussion of future events or future operating or financial performance, although the absence of these words does not necessarily mean that a statement is not forward-looking. Forward-looking statements are not guarantees of future events or performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control and cannot be predicted or quantified. Consequently, actual events and results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) regulatory limitations on our products and services and the uncertainty in the application of federal, state, and local laws to our business, and any changes in such laws; (ii) our ability to manufacture our products and product candidates on a commercial scale on our own or in collaboration with third parties; (iii) our ability to identify, consummate, and integrate anticipated acquisitions; (iv) general industry and economic conditions; (v) our ability to access adequate capital upon terms and conditions that are acceptable to us; (vi) our ability to pay interest and principal on outstanding debt when due; (vii) volatility in credit and market conditions; (viii) the loss of one or more key executives or other key employees; and (ix) other risks and uncertainties related to the cannabis market and our business strategy. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s filings with the Securities and Exchange Commission (SEC), including the Company’s Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC’s website at The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise except as required by law.

Investor Relations Contact
Sean Mansouri, CFA or Aaron D’Souza
Elevate IR
(720) 330-2829
[email protected] 

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