Leading Banks Are Leveraging User Behavior Analytics to Analyze User Journeys and Detect Fraud | Read Quantzig’s New Success Story for in-Depth Insights
LONDON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Analytics?src=hash” target=”_blank”gt;#Analyticslt;/agt;–A global data analytics and advisory firm, Quantzig, that delivers
actionable analytics solutions to resolve complex business problems has
announced the completion of their latest user
behavior analytics engagement for a leading financial services provider.
During the course of this engagement, the analytics experts at
Quantzig adopted a comprehensive approach to help the client track and
analyze customer journeys.
Like the other industries, the banking and financial services sector is
on the cusp of a major industrial transformation that is driven by the
use of analytics. With factors such as speed, agility, and access to
reliable information turning out to be key differentiators, businesses
have started focusing on user behavior analytics to gain a competitive
advantage. Though several banking firms have already succeeded in
augmenting their business data with massive customer databases to
identify patterns in user journeys, there still exists a vast untapped
opportunity for banks to develop and integrate an in-house user behavior
analytics solution.
The Business Problem: The
client is a well-known financial services provider based out of Germany.
The consumer cards division of the organization faced several challenges
as their existing approach failed to systematically engage customers in
ways that would help them boost revenue. To address such challenges the
client wanted to deploy a new approach to analyze customer attributes
and better understand their journeys. The client approached Quantzig to
leverage its expertise in user behavior analytics to gain in-depth
insights into end-user behaviors.
Customer experience undoubtedly plays a huge role in the success
of an organization, which is why leading businesses are shifting from a
product-centric approach to a more customer-focused approach. Get
in touch to know why you should leverage user behavior
analytics to track customer behaviors.
“User behavior analytics revolves around the processes involved in
tracking, collecting, and analyzing user data to identify similar
patterns in user behaviors,” says a user behavior analytics expert
from Quantzig.
The Solution Offered: Quantzig’s
analytics experts helped the client develop a robust user behavior
analytics solution that revolved around tracking and monitoring customer
behaviors to drive business performance. The initial phase of this
engagement revolved around conducting a detailed evaluation of key
business processes and specific requirements of the consumer cards
division. Such an approach helped the client to identify risks and
devise strategies to mitigate risks.
This success story is a classic example of how user behavior
analytics can help players across industries. Request
a free proposal to know more about our advanced
analytics solutions.
Quantzig’s user behavior analytics solutions
helped the client to:
- Achieve a 3X improvement in the analysis of customer attributes
- Better understand customer journeys
-
User behavior analytics can help you track customer sentiments and
build new strategies to meet their demands. Request
for more information
Quantzig’s user behavior analytics solutions
offered predictive insights on:
- Developing an in-house user behavior analytics strategy
- Understanding customer intentions and tracking suspicious behavior
-
Request
a free demo to know how user behavior analytics can help
you gauge customer sentiments.
About Quantzig
Quantzig
is a global analytics and advisory firm with offices in the US, UK,
Canada, China, and India. For more than 15 years, we have assisted our
clients across the globe with end-to-end data modeling capabilities to
leverage analytics for prudent decision making. Today, our firm consists
of 120+ clients, including 45 Fortune 500 companies. For more
information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
Contacts
Quantzig
Anirban Choudhury
Marketing Manager
US:
+1 630 538 7144
UK: +44 208 629 1455
https://www.quantzig.com/contact-us