Singapore AI Company, AIQ, Announces Partnerships in Russia With Publicis Media Russia and VK.com, Russia’s Top Social Media
Over 105 Million Downloads from Partners’ Applications Using AIQ’s
Technology to Date
SINGAPORE & ST. PETERSBURG, Russia–(BUSINESS WIRE)–AIQ
Pte Ltd, the Singapore-based AI startup with proprietary computer
vision AI technology that transforms businesses in today’s increasingly
mobile-first, online world, announced new partnerships with Publicis
Media Russia (global leader in marketing, communication and digital
transformation) and Russia’s social media networking giant, VKontakte or
VK. Through this collaboration, Publicis Media Russia has added AIQ’s
computer vision and video recognition technology to their portfolio,
enriching Publicis Groupe’s suite of agency offerings and capabilities
to include multi-channel solutions that connect physical media to
digital assets seamlessly.
In a campaign conceptualised by Publicis Groupe, AIQ’s visual
recognition technology was uniquely introduced to major Russian cities;
users interacted with out-of-home (OOH) advertisements to get player
incentives for Clever, an online gaming app under VK.com, Russia’s most
popular social network.
Julia Udovenko, Business Transformation Director, Publicis Media Russia
elaborated, “It’s essential for Publicis Groupe to deliver seamless user
experience to our audience. AIQ’s image recognition technology allows
contact with consumers at a deeper level and introduce elements of
digital-interactive to visual offline media, which according to the ACAR
in 2018, amounted to 248.7 billion rubles (US$3.9 billion). In our
campaign, the engagement rate in offline media was three times higher,
which shows a high level of audience interest.
In future, we see vast potential for using this technology both when
working with technology companies and with FMCG brands. AIQ’s technology
is ideal for FMCG companies that traditionally use offline media on the
Russian market and are interested in new ways of connecting offline
media with online tools.”
John Ng, Innovation spokesperson, Publicis Media Singapore, and GM of
the agency’s Singapore Government Business Unit added: “We are extremely
excited at Publicis Media’s ability to deliver digital transformation
seamlessly across borders with this partnership. With AIQ’s visual and
video recognition platform, we are able to overcome the divide between
offline and online media. The opportunity to integrate offline consumer
behavioural data with online insights greatly enhances our clients’
ability to bring people closer to brands.”
VK.com, an entity of the Mail.Ru Group, has a gaming app, Clever, with
over 5 million downloads since its launch in March 2018.
“Via VK.com, we see tremendous potential in AIQ’s image recognition
technology becoming a norm in powering commercial activities and
everyday tasks. It’s a simple platform yet it can bring about a new way
of connecting offline media with online assets, in fast and fun ways,”
commented Irina Rumyantseva, Advertising Product & Advertising
Monetization Director VK.
“Our partnerships with Publicis Media Russia and Mail.Ru underscore the
revolutionary work that media agencies and brands are capable of
creating; with our visual and video recognition platform we want to work
on more of such partnerships in B2C and B2B markets to bring customer
interactions and engagements to a whole new level. We are heartened by
the results we have achieved in Russia so far and strive to bring our
technology to more businesses in Europe,” revealed Marcus Tan, CEO of
AIQ.
AIQ prides itself for being one of the few players globally to offer a
proprietary video recognition technology. It is committed to making its
computer vision AI technology bring greater ROI for brands, business
owners and media owners.
“At Enterprise Singapore, we are pleased AIQ is one of the first
Singaporean technology companies to have made inroads into Russia. We
are confident AIQ is well-placed to ride on the Russian market’s
vibrancy from a growing middle class and private sector. With its
partnerships, it is foreseeable AIQ’s visual and video recognition
technology opens up a world of possibilities for businesses to engage
consumers from physical media to online platforms,” said Raheed Nargund,
Regional Group Director, Enterprise Singapore.
About AIQ’s Technology
AIQ offers solutions with its proprietary video & image recognition AI
technology. With our computer vision technology, brands and businesses
can achieve commercial objectives using innovative solutions,
integrating customer interactions across offline to online platforms
seamlessly. www.aiq.tech
Contacts
Media Contacts:
Elena Lim
T: +65 65709139
elena.lim@mcgaghcomms.com