Muse Named Agency of Record for Mace® Brand

This strategic partnership propels the personal safety company into
its next chapter of growth

CLEVELAND–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/partnership?src=hash” target=”_blank”gt;#partnershiplt;/agt;–Muse, a brand strategy and content marketing firm, has been named agency
of record for Mace® Brand, the consumer arm of Mace Security
International, Inc. and a global leader in personal safety products. The
collaboration marks an exciting new chapter as the company reinvigorates
its brand and marketing strategies.

“We went through an extensive RFP process to find the right agency
partner,” said Gary Medved, CEO of Mace Security International. “Muse
came to the table with a strong understanding of our category and
audience perceptions. They led with solid business insight and brand
strategy to drive the development of creative ideas.”

Mace® Brand invented pepper spray in 1965 and holds a special place in
the marketplace as the preferred choice for effective, yet less-lethal,
self-defense solutions. Building off of the company’s legacy, Muse will
create a brand strategy and awareness campaign that educates the public
about the power of being prepared, safe and confident.

“As we take Mace® Brand into the next phase with Muse, we’re keenly
aware of the looming threats that people hear about and fear,” adds
Medved. “We’ll build on our legacy of innovation to tailor
self-protection products for specific lifestyles so our customers can
walk through the world with confidence.”

As a female-led marketing firm, Muse offers special insight into the
challenges that many women face in feeling safe, particularly in
unfamiliar or scary situations. Nevertheless, the firm recognizes that
Mace® Brand is right for all people in many different scenarios.

“Mace® Brand is committed to not only manufacturing the highest-quality
products, but to spark a broader movement of personal protection,” said
Jackie Bebenroth, principal and founder of Muse. “We’re excited to work
with Mace leadership to create inspiring and educational content that
empowers people to lead safer, more confident lives. Especially with the
help of less-lethal self-defense products that carry fewer risks than
alternatives.”

About Mace® Security International, Inc.

Mace® Security International, Inc. (MSI) is a globally recognized leader
in personal safety and security. Based in Cleveland, Ohio, the company
has spent more than 40 years designing and manufacturing consumer and
tactical products for personal defense, security and surveillance under
its world-renowned Mace® Brand – the original trusted brand of
defense spray products. The company also offers aerosol defense sprays
and tactical products for law enforcement and security professionals
worldwide through its Mace® Take Down® brand. MSI
distributes and supports Mace® Brand products and services
through mass market retailers, wholesale distributors, independent
dealers, e-commerce marketers and installation service providers. For
more information, visit www.mace.com.

About Muse

Muse is a marketing firm headquartered in Cleveland, Ohio offering brand
strategy, content marketing and content amplification services to
clients across the country. The firm’s proprietary message-first
methodology helps brands better connect with audiences and communicate
with clarity, intrigue and confidence. Learn more at www.MuseHeadquarters.com.

Contacts

Gary Medved, 440-424-5322
press@mace.com