Chuze Fitness Hires New Chief Marketing Officer

Former Global Director of Marketing and Communications of Taco Bell
Corp. will lead fitness company’s expansion across Southwest US

SAN DIEGO–(BUSINESS WIRE)–Chuze
Fitness, an all-inclusive, affordable fitness club with over 30
locations across the western United States, announces the hiring of CMO
Billy Grenham in conjunction with new club openings in the California
market. Chuze San Bernardino just opened its doors and a new location in
Cudahy is soon to follow. With memberships as low as $9.99/month and
amenities including an in-house cinema, child care, HIIT Training,
heated yoga classes, a smoothie bar, and hydromassage, Chuze is
reinventing the fitness experience.

Grenham joins Chuze after five years with Taco Bell Corp., most recently
as Global Director of Marketing and Communications, where he led the
company to international success implementing his “globally consistent
and locally relevant” go-to-market strategy across all digital channels,
designed to celebrate diverse cultural nuances and shared passions in an
authentic way. Prior to his work with Taco Bell Corp., Grenham led brand
management and digital marketing at PepsiCo’s natural beverage division
for IZZE Sparkling Juice. Prior to that, he spearheaded the
award-winning, Old Spice “The Man Your Man Could Smell Like” campaign.
Throughout his 15+ year career, Grenham has developed and executed
omnichannel strategies through data-driven research insights, new
product innovations, and cultural grassroots movements.

“We’re thrilled to welcome Billy to the Chuze Family. Joining us from
outside the fitness industry, he brings a fresh perspective to Chuze,”
says Cory Brightwell, Chuze CEO. “His customer-centric mindset and
innovative approach when it comes to building brand loyalty make him a
perfect fit for our company.”

“Chuze is about more than just reps and sets,” says Grenham, “it’s about
people and culture. Growing up in a family of fitness entrepreneurs, my
background will help reinforce Chuze’s commitment to fun fitness for
all. It’s a great feeling to come full circle and work with a brand that
holds true to strong family values. My goal is to grow the brand with
authenticity and intention, and continue to offer our signature customer
experience and amazing amenities at an affordable price. We act small
and build community first, and we’ll maintain this approach as we
continue to open clubs across the country.”

Grenham graduated from California State University, Long Beach in 2005
and began his career in PR and marketing in the CPG and food & beverage
industries. Growing up in Southern California, Grenham was introduced to
the fitness industry early via his family’s business. His mother and
father are the founders, owners, and operators of a youth-focused
community gym, that has been in operation for over 30 years.

Grenham will lead marketing at Chuze headquarters in San Diego,
California. Memberships are available in San Bernardino and pre-sale has
begun for memberships at Chuze Cudahy; to sign up or learn more, please
visit www.chuzefitness.com.
Chuze serves over 237,000 members in 20 cities across the US, and
expects to open 8 new clubs in 2019.

About Chuze Fitness

Founded in 2008 by two families in San Diego, CA, Chuze Fitness has
believed in the mentality “less attitude, more fitness” from inception.
Chuze is a place that is free of distraction and intimidation, where
everyone is welcomed and accepted. With memberships as low as
$9.99/month and amenities including child care, unlimited classes, a
rewards program, and an in-house cinema, Chuze is reinventing the
fitness experience. The staff at Chuze Fitness is dedicated to providing
members with high quality, immaculate facilities that are easy to use
and enjoy, with locations in California, Arizona, Colorado, and New
Mexico, and growing.

Contacts

MEDIA CONTACT:
Sprocket
Katie Bonneau / Elle Patti
303.472.3705
/ 407.435.7125
Chuze@heysprocket.com