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Waddell & Reed, Inc. Creates New Advisor Desktop Application

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WaddellONE offers single sign-on access to range of data,
information

OVERLAND PARK, Kan.–(BUSINESS WIRE)–As it continues to boost its technology infrastructure in tandem with
its progress toward an enhanced advisor experience, Waddell & Reed, Inc.
today launched WaddellONE, a centralized advisor desktop platform
available to all associated financial advisors.

Through one desktop solution, WaddellONE gives advisors direct
connectivity to several of the firm’s existing technology partners –
including Albridge Wealth Reporting, eMoney, Envestnet and its Advisor
Compensation Management system.

WaddellONE combines access to existing quick-link and online
applications – with the added benefit of market data, research, and news
coverage – in one location. It not only brings access to a range of data
and services — including client, product, processing, even reporting –
but is scalable, allowing the capture of added applications in the
future.

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“This simplifies advisors’ access to client data and various key metrics
that not only helps them best serve clients, it helps them continue to
manage and build their business by consolidating and integrating
applications,” said Phill Fournier, Senior Vice President, Advisor
Experience for Waddell & Reed, Inc.

It was initially introduced to a small pilot group of advisors and field
leaders over the last two months, who then provided feedback and ideas
on usage and adaptations, prior to this week’s rollout to the full
network of advisors. WaddellONE is built utilizing the capabilities of
Thomson ONE, an industry-leading application available through Refinitiv
(formerly the Financial and Risk Business of Thomson Reuters).

“The feedback has been valuable, extremely positive, and it validates
the progress we’ve made in the last several months to consistently build
a stronger advisor experience and support system across the firm,” said
Shawn Mihal, President of Waddell & Reed, Inc.

WaddellONE is a key part of an incremental series of enhancements the
firm will implement as part of its Business Administration Program (BAP)
through 2020. Additional components will include enhanced reporting,
improved data analytics, and a simplified business submission processes.

Mihal noted that it’s another step in the strategic evolution of Waddell
& Reed’s wealth management business, focused on improving its advisor
experience through technological enhancements, product expansion and
broadening support. Waddell & Reed, Inc. is one of the pioneers of the
planning industry, founded more than 80 years ago.

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About Waddell & Reed

Founded in 1937, Waddell & Reed, Inc. is one of the oldest financial
planning firms in the U.S., providing total planning services to clients
throughout the United States through a network of independent financial
advisors. It is a subsidiary of Waddell & Reed Financial, Inc. (NYSE:
WDR).

Contacts

Roger Hoadley
VP, Communications
[email protected]

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