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TechTarget Integrates 1st and 3rd Party Intent Data within Priority Engine Platform to Help Companies Make Faster Sales and Marketing Progress with Best Fit Accounts

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Enhanced account prioritization and intelligence combines
relevant TechTarget intent, fit and customer engagement data to improve
sales and marketing conversions

NEWTON, Mass.–(BUSINESS WIRE)–TechTarget,
Inc.
 (Nasdaq: TTGT), the global leader in B2B technology purchase
intent data and services today announced the release of enhanced account
rankings and insights in IT Deal Alert Priority
Engine
TM, fueled by 1st and 3rd
party purchase intent data. Marketing and sales teams will now be able
to leverage this new intelligence to get to the right accounts and
prospects faster, increasing conversions and accelerating pipeline.

“TechTarget has always focused on delivering ROI,” said Michael Cotoia,
CEO, TechTarget. “These new updates now make it even easier for our
customers to close deals faster by helping them find the prospects that
are directly in their sweet spot.”

TechTarget’s Priority Engine is a SaaS-based platform that delivers
direct access to the most active in-market accounts and fully
permissioned prospects doing purchase research in specific technology
markets. In addition to providing exclusive third-party intent insights
on the topical interests of accounts, recency and relevancy of activity,
vendor consideration and installed technologies, TechTarget is now able
to integrate multiple first-party insights, such as Ideal Customer
Profile (ICP) matching, direct engagement on a vendor’s website and
specific interactions buyers have with a customer’s content and
advertising across the TechTarget network within the platform to deliver
vastly improved account prioritization capabilities. This latest release
provides better tools for enterprise technology marketing and sales
teams to more effectively reach and engage high value accounts within
their total addressable market, including:

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  • Personalized account rankings that reflect organic research
    with TechTarget AND direct engagement with the customer to improve
    marketing and sales effectiveness.
  • Ideal Customer Profile creation and filtering directly within
    Priority Engine to efficiently find, track and convert identified best
    fit customers.
  • Enhanced qualification intelligence showcases the key
    attributes that make accounts high priority targets, including: buying
    stage, ICP match and if there is a confirmed project.
  • Improved engagement signals show you precisely when accounts
    visit your website, click on your banners and/or download your content.
  • Indicators of new and recent activities give sales users new
    reasons to call and help them engage the buying team with highly
    tailored outreach.

TechTarget, named a Leader in The Forrester WaveTM: B2B
Marketing Data Providers, Q3 2018, has cemented its leadership in its
space because of the significant value and ROI its customers achieve.
TechTarget purchase intent insight is uniquely powerful because of how
it is made and how it is delivered to B2B tech marketers and sales
professionals. The actionable insights within the Priority Engine
platform are achievable because of the depth of original
decision-support content spanning 10,000 unique IT topics across
TechTarget’s network of over 140 enterprise technology-specific websites
as well as the Company’s suite of marketing and sales engagement
services.

“Over the past six months we’ve been focused on bringing even more
actionable data into Priority Engine to help our customers more
efficiently identify and make progress with best fit accounts,” said
Andrew Briney, Senior Vice President of Products, TechTarget. “This
release marks a major milestone in these efforts and a big leap forward
for the platform.”

To learn more about Priority Engine, please or visit TechTarget.com/Priority-Engine.

About TechTarget

TechTarget
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing
and sales services that deliver business impact for enterprise
technology companies. By creating abundant, high-quality editorial
content across more than 140 highly targeted technology-specific
websites, TechTarget attracts and nurtures communities of technology
buyers researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors, TechTarget
creates the purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, Paris, San Francisco,
Singapore and Sydney. For more information, visit techtarget.com
and follow us on Twitter @TechTarget.

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(C) 2019 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks and IT Deal Alert and Priority
Engine are trademarks of TechTarget. All other trademarks are the
property of their respective owners.

Contacts

Media Inquiries
Garrett Mann
Director of Marketing
TechTarget,
Inc.
617-431-9371
[email protected]

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