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OSF Commerce Acquires UK eCommerce Agency, Blueleaf

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Enhances the global digital commerce leader’s capabilities,
positioning it for accelerated growth

LONDON–(BUSINESS WIRE)–OSF
Commerce
, an OSF Global brand, today announces the acquisition of
award-winning UK eCommerce agency Blueleaf
– whose clients include Laura Ashley, Life Style Sports, Tate Modern and
V&A Museum – as part of its strategy to build a significant presence in
the UK.

Founded in 1999, with offices in the UK and Bulgaria, Blueleaf provides
top retailers and brands with planning, UX, development and support for
complex projects built on Salesforce Commerce Cloud, one of the world’s
leading eCommerce solutions. Since 2014, Blueleaf has been working with
growth and M&A advisory firm, Waypoint
Partners
, which has advised the company on how to scale its business
and prepare itself for major investment.

Following the acquisition, Blueleaf will become OSF Commerce UK, giving
the Canadian company an established delivery center in the UK to help
grow its client base in the market. Blueleaf’s existing retail clients
will now have access to OSF Commerce’s global network of 32 locations,
as well as its extensive suite of multi-cloud, B2B and B2C commerce
solutions.

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Blueleaf’s acquisition follows a $23M USD equity investment
OSF Commerce announced earlier in May led by Delta-v Capital with
participation from Salesforce Ventures, Salesforce’s corporate
investment arm. The increased capital will help OSF to attract
additional talent, invest in AI-based technologies and finance
complementary acquisitions around the world.

“Our team is delighted to welcome Blueleaf to the OSF family,”
said Gerry Szatvanyi, CEO of OSF Commerce. “This acquisition will
help our company to deliver exceptional service to our valued clients
and fulfill their desire for transformative digital commerce
experiences. As OSF continues to make bold moves in the commerce
industry, we are continuing to increase our capacity to deliver complex
projects for brands who are driven towards growth on a global scale.”

“Blueleaf shares OSF’s mission to assist retailers and brands with
their aspirations towards fusing creativity and technology in a way that
generates results and engages and captivates shoppers,”
said Adrian
Lomas, Founder and CEO of Blueleaf. “We’re excited to join OSF as
it’s a company that is constantly innovating and has made a considerable
impact on how digital commerce is conducted on a global scale.”

Commenting on Blueleaf’s acquisition, Miles Welch, Partner at Waypoint
Partners, said, “Blueleaf has managed to build a world-beating
Salesforce advisory business with great execution capability, unrivaled
in the UK market. With OSF Global’s international footprint and its
complementary expertise and solutions, this will make for a winning
combination. We’re proud to have been involved in Blueleaf’s impressive
growth journey.”

ABOUT OSF COMMERCE

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OSF Commerce, an OSF Global brand, winner of the 2018 Salesforce
Lightning Bolt Trailblazer Award for Retail and Salesforce’s 2016
Partner Innovation Award in Retail, is a leading global commerce
solutions company providing technology, consulting, implementation and
online shop management services to emerging and premier brands, and
merchants. Our agile approach allows us to scale global growth more
quickly and enable companies to enhance the customer experience. With
over 120 ongoing projects and eight years of worldwide deployments, OSF
Commerce delivers connected commerce solutions across channels, devices
and locales. OSF has the following financial partners, HSBC and BDC, and
Salesforce Ventures and Delta-v Capital are investors. For more
information, visit: https://www.osf-commerce.com/

ABOUT BLUELEAF

Blueleaf is a well respected Salesforce Gold partner, led by Co
Directors Adrian Lomas (Founder and CEO) and Rob Smith (CTO).
Established in 1999, they are a multi award winning team, with offices
in Cheshire, London and Sofia.

ABOUT WAYPOINT PARTNERS

Waypoint Partners is the leading growth and M&A advisory firm, working
globally with shareholders and their leadership teams in the creative,
marketing and technology sectors to grow and realize value. Waypoint
Partners has worked with over 200 businesses across the UK, Europe, U.S.
and Asia. It has offices in London, Edinburgh and New York. For more
information, visit: https://waypointpartners.co.uk/

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All trademarks and trade names mentioned herein are the properties of
their respective holders and hereby acknowledged.

Contacts

OSF Commerce
Iulia Smeria
[email protected]
1-(888)-548-4344

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