BlueShore Financial Launches New Financial Spa Branch in Downtown Vancouver’s Financial District

VANCOUVER, British Columbia–(BUSINESS WIRE)–BlueShore Financial, a full service boutique financial institution, is
celebrating the relocation and launch of its downtown Financial
Spa® branch to Pender Street, in the heart of Vancouver’s Financial
District.

BlueShore Financial provides a full range of banking, wealth
management, insurance and commercial lending solutions supported by
expert advice and long-term financial planning.

With the move from Melville Street to Pender and Thurlow streets, the
branch has undergone a full upgrade to become a signature BlueShore
Financial Spa. The new branch is designed to emphasize natural elements
of the West Coast, reflect the downtown business community, and create a
unique relaxing ambience that sets the stage for productive financial
discussions.

Notable features at the Pender Street Financial Spa include a
state-of-the-art ATM with touch screen menus and envelope-less cash and
cheque deposits — the first in a credit union in Canada. Teller pods
are uniquely positioned to offer an experience similar to private
banking. Additionally, spa products and local items are displayed and
available for purchase with proceeds benefiting local charities
including the BC Children’s Hospital.

“The opening of our new Pender Street location marks an exciting
evolution for BlueShore as we increase our visibility and reach in the
core of Vancouver’s Financial District,” said Chris Catliff, President
and CEO, BlueShore Financial. “We’re proud to have one of the highest
ratios of Certified Financial Planners-to-clients in the industry, and
this deep financial expertise, accompanied by technology, convenience
and five-star client service, is fundamental to the valuable experience
we provide for all our clients.”

“Our new downtown Financial Spa branch offers a unique banking
experience and atmosphere unlike any other, with financial planning that
takes a holistic and proactive approach,” said Reg Marrinier, Senior
Vice President, Retail and Business Banking at BlueShore Financial. “Our
full team of financial, business and investment advisors at our Pender
location are ready and available to help our downtown clients navigate
any complex financial and business need they may have.”

About BlueShore Financial

BlueShore Financial is a boutique financial institution providing a full
range of personal and business banking, wealth management, insurance and
commercial lending solutions. With a branch network
located across the Lower Mainland and Sea-to-Sky Corridor, BlueShore
Financial helps clients achieve financial wellness^® through
personalized solutions and expert advice, delivered in a unique
Financial Spa^® branch environment. BlueShore Financial
manages over $5.7 billion in Assets Under Administration and is
consistently ranked among the top 20 financial planning firms in Metro
Vancouver.

BlueShore Financial is an Imagine Canada Caring Company, contributing at
least 1% of pre-tax profits annually to charities and not-for-profit
organizations within the communities it serves. BlueShore Financial is
the operating name of BlueShore Financial Credit Union.

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Contacts

Media:
Armita Seyedalikhani
Director, Communications &
Corporate Affairs
BlueShore Financial
604.983.4584
media@blueshorefinancial.com