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SAPO Adopts AppNexus’ Full-Stack Technology

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Leading Portuguese media company will rely on AppNexus technology to
accelerate its digital transformation

LISBON, Portugal–(BUSINESS WIRE)–AppNexus, a Xandr company and a leader in advertising technology, and
SAPO (Altice Portugal group), the leading media company in Portugal,
today announced a new deal. Under the terms, SAPO will adopt AppNexus’
full suite of products which support the buying and selling of digital
advertising, including the AppNexus Publisher Ad Server, the Supply Side
Platform (SSP) and the Demand-Side Platform (DSP).

AppNexus’ advertising technology encompasses all digital channels
(desktop, mobile, connected TV), formats (display, video, native), and
application purposes (guaranteed and programmatic). Its technology
platform is open and programmable, which offers customers the ability to
build and innovate on top of its Application Programming Interfaces
(APIs).

The relationship with AppNexus will provide SAPO with the infrastructure
to develop and transform its digital advertising business, an
accelerated time to enter the market with new digital ad products, and
it will enable a more efficient transaction with their partners through
a direct path to demand, therefore optimizing SAPO’s revenue.

  • Our business has gone under a deep transformation driven by
    disruptive technologies and we needed to select a partner with a solid
    expertise and a differentiating technology that could help us to best
    compete in a dynamic and constantly evolving environment” said Filipa
    Martins, General Director from SAPO. “We selected AppNexus because, on
    top of its technological leadership, this is a company equipped with
    an outstanding selection of professional services and has the best
    customer on boarding program for our business.”

SAPO is one of the most prominent technology providers in Portugal,
powering some of the most important internet properties in the country.
This partnership is critical and strategic for AppNexus in Portugal, a
market that is going through a deep digital transformation of its main
publishers.

We are honoured that SAPO, after a deep analysis of different market
solutions, selected AppNexus as its technology provider,” said Remi
Boudard, Director Market Development, Iberia from AppNexus. “AppNexus is
deeply committed to helping publishers optimize and scale their business
on the open internet. SAPO has been a technology leader in Portugal
since the launch of the first internet services; we look forward to
helping SAPO unlock the full potential of its business through our open
and programmable platform.”

ABOUT APPNEXUS

AppNexus, a Xandr company, is a global internet technology company that
enables and optimizes the real-time sale and purchase of digital
advertising. Our powerful, real-time decisioning platform supports core
products that enable publishers to maximize yield; and marketers and
agencies to harness data and machine learning to deliver intelligent and
customized campaigns. For more information, follow us at @Xandr76
or visit us at appnexus.com.

ABOUT SAPO

23 years ago SAPO was the first web directory in Portugal. 23 years
later, SAPO is the leading digital content platform in Portugal
reaching over 3.4M people monthly, the equivalent of 37% of the
Portuguese population over 15 years old, and the number 1 online ad
network in Portugal. To achieve that, SAPO has assembled a team with
very best in its fields of action – Product Creation and Management,
Editorial, Sales and E-Commerce, and, naturally, Tech – which allowed
the brand to establish itself as a strong player in the tech,
advertising, media and publishing markets.

Contacts

Caroline Smith
[email protected]


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IMC to transfer its Oranim Pharmacy shares back to the seller

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imc-to-transfer-its-oranim-pharmacy-shares-back-to-the-seller

TORONTO and GLIL YAM, Israel, April 16, 2024 /PRNewswire/ — IM Cannabis Corp. (CSE: IMCC) (NASDAQ: IMCC) (the “Company” or “IMC“), a leading medical cannabis company with operations in Israel and Germany, is announcing that, further to the news release dated January 12, 2024, the Company has decided not to make remaining installment payments installments (i.e. NIS 5,873K including interest or 2,154K CAD) by IMC Holdings Ltd., and as such will transfer the 51% shares held by IMC Holdings Ltd back to the  seller.

“With the April 1st cannabis legalization in Germany, we are focusing our resources on the German market, where we expect to see the biggest growth potential,” said Oren Shuster, CEO of IMC. “With both of our core markets, Germany and Israel, currently undergoing rapid evolution, we need to assure that we allocate our resources to the growth opportunities where we expect the best return on investment.”

About IM Cannabis Corp.

IMC (Nasdaq: IMCC) (CSE: IMCC) is an international cannabis company that provides premium cannabis products to medical patients in Israel and Germany, two of the largest medical cannabis markets. The Company has recently exited operations in Canada to pivot its focus and resources to achieve sustainable and profitable growth in its highest value markets, Israel and Germany. The Company leverages a transnational ecosystem powered by a unique data-driven approach and a globally sourced product supply chain. With an unwavering commitment to responsible growth and compliance with the strictest regulatory environments, the Company strives to amplify its commercial and brand power to become a global high-quality cannabis player.

The IMC ecosystem operates in Israel through its commercial relationship with Focus Medical Herbs Ltd., which imports and distributes cannabis to medical patients, leveraging years of proprietary data and patient insights. The Company also operates medical cannabis retail pharmacies, online platforms, distribution centers, and logistical hubs in Israel that enable the safe delivery and quality control of IMC’s products throughout the entire value chain. In Germany, the IMC ecosystem operates through Adjupharm GmbH, where it distributes cannabis to pharmacies for medical cannabis patients. Until recently, the Company also actively operated in Canada through Trichome Financial Corp and its wholly owned subsidiaries, where it cultivated, processed, packaged, and sold premium and ultra-premium cannabis at its own facilities under the WAGNERS and Highland Grow brands for the adult-use market in Canada. The Company has exited operations in Canada and considers these operations discontinued.

Disclaimer for Forward-Looking Statements

This press release contains forward-looking information or forward-looking statements under applicable Canadian and U.S. securities laws (collectively, “forward-looking statements”). All information that addresses activities or developments that we expect to occur in the future are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. Forward-looking statements are based on the estimates and opinions of management on the date the statements are made. In the press release, such forward-looking statements include, but are not limited to,  the occurrence of growth opportunities and the likelihood of growth potential.

Forward-looking statements are based on assumptions that may prove to be incorrect, including but not limited to: the development and introduction of new products; continuing demand for medical and adult-use recreational cannabis in the markets in which the Company operates; the Company’s ability to reach patients through both e-commerce and brick and mortar retail operations; the Company’s ability to maintain and renew or obtain required licenses; the effectiveness of its products for medical cannabis patients and recreational consumers; and the Company’s ability to market its brands and services successfully to its anticipated customers and medical cannabis patients.

The above lists of forward-looking statements and assumptions are not exhaustive. Since forward-looking statements address future events and conditions, by their very nature they involve inherent risks and uncertainties. Actual results may differ materially from those currently anticipated or implied by such forward looking statements due to a number of factors and risks. These include: any failure of the Company to maintain “de facto” control over Focus Medical in accordance with IFRS 10; the failure of the Company to comply with applicable regulatory requirements in a highly regulated industry; unexpected changes in governmental policies and regulations in the jurisdictions in which the Company operates; the effect of the reform on the Company; the Company’s ability to continue to meet the listing requirements of the Canadian Securities Exchange and the NASDAQ Capital Market; any unexpected failure to maintain in good standing or renew its licenses; the ability of the Company and Focus Medical (collectively, the “Group”) to deliver on their sales commitments or growth objectives; the reliance of the Group on third-party supply agreements to provide sufficient quantities of medical cannabis to fulfil the Group’s obligations; the Group’s possible exposure to liability, the perceived level of risk related thereto, and the anticipated results of any litigation or other similar disputes or legal proceedings involving the Group; the impact of increasing competition; any lack of merger and acquisition opportunities; adverse market conditions; the inherent uncertainty of production quantities, qualities and cost estimates and the potential for unexpected costs and expenses; risks of product liability and other safety-related liability from the usage of the Group’s cannabis products; supply chain constraints; reliance on key personnel; the risk of defaulting on existing debt and war, conflict and civil unrest in Eastern Europe and the Middle East

Any forward-looking statement included in this press release is made as of the date of this press release and is based on the beliefs, estimates, expectations and opinions of management on the date such forward-looking information is made.

The Company does not undertake any obligation to update forward-looking statements except as required by applicable securities laws. Investors should not place undue reliance on forward-looking statements. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement.

Company Contacts:

Anna Taranko, Director Investor & Public Relations
IM Cannabis Corp.
+49 157 80554338
[email protected]

Oren Shuster, Chief Executive Officer
IM Cannabis Corp.
[email protected]

Logo – https://mma.prnewswire.com/media/1742228/IM_Cannabis_Logo.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/imc-to-transfer-its-oranim-pharmacy-shares-back-to-the-seller-302117984.html

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