SAPO Adopts AppNexus’ Full-Stack Technology

Leading Portuguese media company will rely on AppNexus technology to
accelerate its digital transformation

LISBON, Portugal–(BUSINESS WIRE)–AppNexus, a Xandr company and a leader in advertising technology, and
SAPO (Altice Portugal group), the leading media company in Portugal,
today announced a new deal. Under the terms, SAPO will adopt AppNexus’
full suite of products which support the buying and selling of digital
advertising, including the AppNexus Publisher Ad Server, the Supply Side
Platform (SSP) and the Demand-Side Platform (DSP).

AppNexus’ advertising technology encompasses all digital channels
(desktop, mobile, connected TV), formats (display, video, native), and
application purposes (guaranteed and programmatic). Its technology
platform is open and programmable, which offers customers the ability to
build and innovate on top of its Application Programming Interfaces
(APIs).

The relationship with AppNexus will provide SAPO with the infrastructure
to develop and transform its digital advertising business, an
accelerated time to enter the market with new digital ad products, and
it will enable a more efficient transaction with their partners through
a direct path to demand, therefore optimizing SAPO’s revenue.

• “Our business has gone under a deep transformation driven by
  disruptive technologies and we needed to select a partner with a solid
  expertise and a differentiating technology that could help us to best
  compete in a dynamic and constantly evolving environment” said Filipa
  Martins, General Director from SAPO. “We selected AppNexus because, on
  top of its technological leadership, this is a company equipped with
  an outstanding selection of professional services and has the best
  customer on boarding program for our business.”

SAPO is one of the most prominent technology providers in Portugal,
powering some of the most important internet properties in the country.
This partnership is critical and strategic for AppNexus in Portugal, a
market that is going through a deep digital transformation of its main
publishers.

“We are honoured that SAPO, after a deep analysis of different market
solutions, selected AppNexus as its technology provider,” said Remi
Boudard, Director Market Development, Iberia from AppNexus. “AppNexus is
deeply committed to helping publishers optimize and scale their business
on the open internet. SAPO has been a technology leader in Portugal
since the launch of the first internet services; we look forward to
helping SAPO unlock the full potential of its business through our open
and programmable platform.”

ABOUT APPNEXUS

AppNexus, a Xandr company, is a global internet technology company that
enables and optimizes the real-time sale and purchase of digital
advertising. Our powerful, real-time decisioning platform supports core
products that enable publishers to maximize yield; and marketers and
agencies to harness data and machine learning to deliver intelligent and
customized campaigns. For more information, follow us at @Xandr76
or visit us at appnexus.com.

ABOUT SAPO

23 years ago SAPO was the first web directory in Portugal. 23 years
later, SAPO is the leading digital content platform in Portugal
reaching over 3.4M people monthly, the equivalent of 37% of the
Portuguese population over 15 years old, and the number 1 online ad
network in Portugal. To achieve that, SAPO has assembled a team with
very best in its fields of action – Product Creation and Management,
Editorial, Sales and E-Commerce, and, naturally, Tech – which allowed
the brand to establish itself as a strong player in the tech,
advertising, media and publishing markets.

Contacts

Caroline Smith
Caroline.smith@xandr.com