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IHOP® Unveils Three New, All-Natural, Black Angus Beef Pancakes (Which Are Actually Burgers)

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One Year after IHOb Campaign Sensation, the Brand Listens to the
Internet and Sticks to What it Knows Best: Pancakes

GLENDALE, Calif.–(BUSINESS WIRE)–Last year, IHOP introduced the award-winning IHOb – for burgers –
advertising campaign and the Internet had a lot to say about it. It told
IHOP to stay in their lane. To stick to pancakes. So, this year, IHOP is
taking the Internet’s advice by calling their new Steakburgers
“Pancakes.”

Launching today, the line-up of all-natural, 100% USDA Choice, Black
Angus beef Pancakes features three new, enticing flavors: The Garlic
Butter “Pancake”, The Loaded Philly “Pancake”, and The Big IHOP
“Pancake”, a “Pancake” with a pancake in it. The Big IHOP Pancake
Burger™ includes a hot, fluffy, cheddar cheese pancake layered between
two juicy beef patties, melted American cheese, crisp bacon and
house-made IHOP sauce, but it’s only available for a limited time. Each
“Pancake” is made with all-natural, 100% USDA choice, Black Angus beef,
smashed on the grill to sear in the juices, hand-seasoned and piled high
with premium ingredients. And, for a limited time, all Pancakes (we mean
Steakburgers) will be served with unlimited fries, starting at $6.99*.

That’s right, IHOP is following up on last year’s successful Ultimate
Steakburger launch with a playful twist that again shows that it takes
its burgers as seriously as it takes it pancakes. After temporarily
changing its name to IHOb – for The International House of Burgers – a
heated debate across social media ensued, with some die-hard pancake
fans taking to Twitter to make it known that they wanted IHOP to “stay
in its lane.” So, this June, the brand is, in fact, sticking to pancakes
by renaming its Ultimate Steakburgers for a limited-time with a line-up
that includes:

  • The Big IHOP Pancake (Burger)™: A world-famous buttermilk
    pancake griddled with Cheddar cheese and layered between two premium
    Steakburger patties, then topped with American cheese, custom-cured
    hickory-smoked bacon and house-made IHOP sauce.
  • Garlic Butter Pancake (Steakburger): Topped with savory
    house-made Gilroy garlic butter, custom-cured hickory-smoked bacon,
    White Cheddar cheese, fresh lettuce, tomato, onion and mayo.
  • Loaded Philly Pancake (Steakburger): Piled high with sautéed
    onions and peppers and smothered with melted White Cheddar cheese and
    Cheddar cheese sauce.

“When we launched our new Ultimate Steakburgers last year, what better
way to show the world that we take our burgers as seriously as we take
our pancakes than by announcing that we’d be changing our name to IHOb …
temporarily,” said Brad Haley, Chief Marketing Officer at IHOP. “That
was hard for a lot of people to accept since they’d always known IHOP
primarily as the breakfast and pancake place, so they took to social
media to tell us – often in no uncertain terms – to stay in our lane and
stick to pancakes. But we made our all-natural, 100% USDA Choice, Black
Angus beef Steakburgers good enough to stand up to the best burgers out
there and we sold a lot of them: initially four times what we sold
before, and they are still selling double what we sold before. So, we’re
listening to the Internet this year by calling our new Steakburgers
‘Pancakes.’ And, so many people asked us why we didn’t have a pancake
burger last year that we’ve even added a ‘Pancake’ with a pancake in it:
The Big IHOP Pancake … Burger.”

In addition to referring to their new burgers as “Pancakes,” IHOP is
taking things a step further by creating a digital experience that aims
to get reluctant burger-lovers onboard with their new approach.

“There were over 3.3 million tweets about #IHOb last year, and some of
them weren’t very nice,” Haley added. “So, our lead creative agency,
Droga5, created a digital experience to engage last year’s naysayers and
convert haters into eaters. Those who tweeted something, shall we say,
unkind last year may find that they’re on The Bancake List, an
aggregated list of Twitter users who tweeted at IHOP to stay in its
lane. Fortunately, there is a way to get off The Bancake List – all they
have to do is tweet something nice about IHOP’s Pancakes/Burgers, and
they’ll be removed from the list. To make it even easier, we’re
providing very funny options people can choose from if they don’t want
to create their own and, best of all, they could even be rewarded with a
token of the brand’s appreciation. Users can visit BancakeList.com to
find out whether they or their friends are on The Bancake List, and how
to get off of it. Of course, we’ll also be engaging many of those guests
who were instant fans of our Steakburgers last year.”

The new Steakburger line-up joins IHOP’s original burger flavors,
including The Classic, The Classic with Bacon, Mega Monster, Cowboy BBQ,
The Big Brunch and Jalapeno Kick. Pancakes – the meaty kind or the
fluffy kind — are both best enjoyed with IHOP’s new House-Made
Milkshakes. Recently introduced at all IHOP restaurants, House-Made
Milkshakes are made with hand-scooped, premium, natural vanilla ice
cream, with real milk and whipped topping, and are available in five
craveable flavors: HERSHEY’s Chocolate, Strawberry, OREO® Cookie,
Cold-Brew Coffee and Vanilla.

Guests can visit IHOP.com
to find their nearest IHOP restaurant and learn more about the new
lineup of all-natural, 100% USDA choice Black Angus ‘Pancakes’ and to
see if they are on The Bancake List.

*Price and participation may vary. Offer only available for a limited
time. Dine-in only.

**A select number of rewards will be available. Participating in or
being listed on the Bancake website does not guarantee a prize.

OREO® and the OREO® Wafer Design are trademarks of Mondelez
International group, used under license.

The HERSHEY’S trademark is used under license from The Hershey
Company.

ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC

For over 60 years, IHOP has been a leader, innovator and expert in all
things breakfast, any time of day. The chain offers 65 different
signature, fresh, made-to-order breakfast options, a wide selection of
popular lunch and dinner items, including Ultimate Steakburgers. IHOP
restaurants offer guests an affordable, everyday dining experience with
warm and friendly service. As of December 31, 2018, there are 1,831 IHOP
restaurants around the world, including restaurants in all 50 states and
the District of Columbia, Puerto Rico and Guam as well as Canada,
Mexico, Guatemala, Panama, Lebanon, the Kingdom of Saudi Arabia, Kuwait,
the United Arab Emirates, Bahrain, Qatar, Thailand and India. IHOP
restaurants are franchised by affiliates of Glendale, Calif.-based Dine
Brands Global, Inc. (NYSE: DIN).

Contacts

Sami Newman
DeVries Global
+ 1 212-546-8510
SNewman@devriesglobal.com

Cannabis

PURA Cannabis Cultivation Spinoff and Dividend Breaking News Update

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Dallas, Texas–(Newsfile Corp. – July 10, 2020) – Puration, Inc. (OTC Pink: PURA) now has the following update to the press release published this morning about the management buyout of a separate public company that will in turn purchase PURA’s cannabis cultivation spinoff in exchange for common stock scheduled to close today. The management buyout has been executed by all parties. The purchase is scheduled to be funded on Monday. The management/owner team plans to make a formal announcement on Tuesday, July 14, 2020 (the formal announcement was previously expected on Monday, but to ensure funding is complete first, the announcement is now scheduled for the next day).

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PURA – Logo

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The common stock issued in exchange for the PURA spinoff is intended to be issued to PURA shareholders in a dividend distribution.

NCM Biotech, a subsidiary of Kali-Extracts (OTC Pink: KALY) will also be acquired and merged with PURA’s cannabis spinoff.

The management team purchasing control of the target public company is expected to confirm the planned acquisitions of PURA’s cannabis cultivation company and KALY’s NCM Biotech in the announcement now scheduled for Tuesday, July 14, 2020.

PURA’s cannabis cultivation operation is thriving. The operation has recently purchased and relocated to a new property from its former leased property. Texas lawmakers have recently implemented hemp friendly farming regulations and in so doing, universities within the State of Texas have initiated hemp farming research programs. PURA’s cannabis cultivation spinoff has initiated a number of joint research applications with Texas universities.

NCM Biotech is focused on medical research and the development of treatments derived from its patented cannabis extraction process. See a recent research report on CBD extracts derived from NCM Biotech’s patented extraction process: Journal of Cannabis Research.

For more information on Puration, visit http://www.purationinc.com

Disclaimer/Safe Harbor:

This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies’ contracts, the companies’ liquidity position, the companies’ ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Contact:
Puration, Inc.
Brian Shibley,
info@aciconglomerated.com
(800) 861-1350

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/59533

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Cannabis

PURA Ongoing EVERx CBD Sports Water Sales Fuel Expansion

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Dallas, Texas–(Newsfile Corp. – July 10, 2020) – Puration, Inc. (OTC Pink: PURA) management today indicated that its EVERx CBD Sports Water sales remain strong and continue to support the company’s expansion plans to diversify into additional CBD infused consumer product lines.

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PURA – EVERx CBD Sports Water
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After launching an acquisition campaign in January, PURA has acquired four businesses ranging from CBD confections, to CBD pet products, to CBD sun care products and CBD sexual wellness products. PURA is building a brand name strategy to relaunch the acquired products. Management emphasizes that PURA’s success with EVERx CBD Sports Water is the ongoing catalyst making PURA’s diversified expansion possible.

For more information on Puration, visit http://www.purationinc.com

Disclaimer/Safe Harbor:

This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies’ contracts, the companies’ liquidity position, the companies’ ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Contact:
Puration, Inc.
Brian Shibley,
info@aciconglomerated.com
(800) 861-1350

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/59529

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SLANG Worldwide Announces Election of New Directors

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Toronto, Ontario–(Newsfile Corp. – July 10, 2020) – SLANG Worldwide Inc. (CNSX: SLNG) (“SLANG” or the “Company“), a leading global cannabis consumer packaged goods (CPG) company with a diversified portfolio of popular brands, today announced the election of four new directors who will add considerable expertise in consumer products, marketing, corporate strategy and financial management to its Board.

Joining SLANG’s Board are the following individuals:

  • Chris Donnelly is the founder of four start-up ventures across consumer products, digital marketing, and outdoor advertising. In 2002, Mr. Donnelly helped create the subsidiaries group within Nike. In 2006, Mr. Donnelly joined Oakley as SVP of Global Strategy and Product, where he rebuilt the organizational structure for all 3,000 employees to align the company around its top priorities. Over 9 years, through 450 new retail stores and 4 website launches, he shifted the direct to consumer business from 11% of revenues to 48%. Since 2016, Mr. Donnelly has spent his time advising and investing in consumer businesses.

  • Kelly Ehler is a Chartered Accountant and former auditor with PWC and banker with Bank of Montreal. He has sat on various public company corporate boards and board committees including additional roles as Audit Committee chair. He has led several companies, from start-ups to billion-dollar public companies, as CFO in a variety of industries and countries. His experience covers debt financing, due diligence, acquisitions and dispositions, audits, consolidations, multi jurisdiction entities and multijurisdictional public companies. Mr. Ehler also serves as CFO of SLANG.

  • Matt Fraser is President and COO at CANarchy Craft Brewery Collective (“CANarchy”) where he leads all business operations across the portfolio of craft breweries. Under his leadership, CANarchy has grown to the 8th largest craft brewery in the United States and operates 8 manufacturing locations and 16 brewpubs and taprooms. He initially joined CANarchy as CFO, with responsibility for financial reporting and analysis, forecasting and overall budget management. Mr. Fraser previously spent eight years at Lazard Frères in its Middle Market advisory group.

  • Robert (Bob) Verdun specializes in helping businesses with their go to market/growth strategies and effective ways to maximize shareholder value. He has recently been involved in dozens of M&A transactions, advising company owners on strategies for growth, acquisitions, mergers and capital raises. As President and Chief Executive Officer of Computerized Facility Integration, Mr. Verdun established partnerships with some of the leading companies in its industry and became IBM’s largest global partner for multiple product lines.

“We are very pleased to welcome four new directors with tremendous experience leading and counseling growth companies across a range of sectors. Their insights will be valuable as SLANG continues to execute on its vision of becoming the leading CPG company in the cannabis space,” said SLANG Chairman and CEO Peter Miller. “On behalf of the Company, I would also like to thank Chris McElvany, William Stocks and Olaf van Tulder for their contributions to our Board during the crucial early stages of our growth.”

All seven of the nominees listed in the Management Information Circular dated June 9, 2020 were elected as directors of the Company at its annual and special meeting of shareholders held in a virtual format on July 8, 2020. Re-elected directors include Chris Driessen, Peter Miller and Keith Stein. Messrs. Donnelly, Fraser, Stein and Verdun are all considered independent directors of the Company.

Media and Investor inquiries

Investors@SLANGworldwide.co

About SLANG Worldwide Inc.

SLANG Worldwide Inc. is a global leader in the cannabis CPG sector with a diversified portfolio of popular brands distributed across the United States. The Company specializes in acquiring and developing market-proven regional brands as well as launching innovative new brands to seize global market opportunities. SLANG is listed on the Canadian Securities Exchange under the ticker symbol SLNG. For more information, please visit www.slangww.com.

Forward-Looking Statements

This news release contains statements that constitute “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements, or developments in the industry to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements are statements that are not historical facts and are generally, but not always, identified by the words “expects,” “plans”, “anticipates”, “believes”, “intends”, “estimates”, “projects”, “potential” and similar expressions, or that events or conditions “will”, “would”, “may”, “could” or “should” occur.

Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management of SLANG at this time, are inherently subject to significant business, economic and competitive risks, uncertainties and contingencies that could cause actual results to differ materially from those expressed or implied in such statements. Investors are cautioned not to put undue reliance on forward-looking statements. Applicable risks and uncertainties include, but are not limited to regulatory risks, risks related to the COVID-19 global pandemic, changes in laws, resolutions and guidelines, market risks, concentration risks, operating history, competition, the risks associated with international and foreign operations and the other risks identified under the headings “Risk Factors” in SLANG’s final long form prospectus dated January 17, 2019 and “Risks and Uncertainties” in the management discussion and analysis for the year ended December 31, 2019, as filed on SEDAR at www.sedar.com. SLANG is not under any obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

The Canadian Securities Exchange has not reviewed, approved or disapproved the content of this news release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/59516

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