CommerceIQ™ Enables Movado’s E-Commerce Team With Amazon Command Center To Take Actions Efficiently Across Sales, Marketing, and Operations

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    MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–CommerceIQ™ announces Movado Group, Inc., one of the world’s premier
    watchmakers, has selected its unified Amazon sales, advertising, and
    operations platform for consumer brand manufacturers, to achieve
    profitable, sustainable growth on Amazon. CommerceIQ™ uses machine
    learning to unify and analyze hundreds of frequently-changing variables
    across Amazon to automatically identify, prioritize and recommend to
    e-commerce teams the best sales, marketing and supply chain actions that
    profitably drive online traffic, conversion and sales.

    Winning on Amazon requires timely, data-driven actions across sales,
    marketing & operations. Those companies relying on backward-looking
    analytics, functional silos, and reactive, manual processes will lose
    out to those who are embracing the Amazon way of automated, predictive,
    machine-intelligent approaches. As the leading growth automation
    solution, CommerceIQ is purpose-built to empower brand manufacturers
    like Movado with the technology needed to drive higher net sales &

    CommerceIQ detects risks such as current and potential out-of-stock
    situations, unavailable SKUs, lost Buy Boxes, and potential counterfeit
    products from 3P sellers and takes actions on Amazon to mitigate factors
    that can adversely affect sales.

    Using CommerceIQ, Movado will also be able to optimize trade spend and
    bid amounts on keywords that drive greater incrementality to grow its
    share of voice across paid and organic search results on Amazon.

    “E-commerce is a very important growth channel for Movado, but requires
    different capabilities given the data-driven nature of the business,”
    said Behzad Soltani, Chief Digital Officer, Movado Group, Inc. “With
    CommerceIQ, we will be moving from a very manual, time-intensive process
    to our own automated platform that provides our team a unified command
    center to quickly identify and act on the best opportunities to
    profitably grow our digital business.”

    “We are thrilled to welcome a world-famous brand like Movado to the
    family of forward-looking companies using CommerceIQ to capitalize on
    the Amazon opportunity,” said CommerceIQ™ Commerce CEO Guru Hariharan.
    “Movado has been enormously successful in a range of channels, and we
    look forward to enabling their e-Commerce team with CommerceIQ to fuel
    their sales growth and drive unparalleled levels of success on Amazon.”

    About CommerceIQ

    CommerceIQ™, the world’s first and only unified Amazon platform, enables
    brands to achieve profitable sales growth on Amazon by improving the
    operational efficiency of their Amazon e-commerce business using machine
    learning and automation technology. CommerceIQ™ unifies Amazon sales,
    advertising, operations, and competitor data on one platform, applies
    machine learning to surface latent inefficiencies and growth
    opportunities, and automates actions to realize the benefits from these
    opportunities. Leading consumer brands accounting for billions of
    dollars in Amazon Sales, and marketing spend have reduced out of stock
    rates by up to 32%, increased conversion rates by at least +15%, and
    generated on average a +12% incremental sales lift in the first quarter
    after launching CommerceIQ™. For more information, visit
    where you can also request a demo.

    CommerceIQ™ is a trademark of Boomerang Commerce in the U.S. and other
    countries. All other trademarks are the property of their respective

    For more information, contact:


    Pradeep Subbarayan