CommerceIQ™ Enables Movado’s E-Commerce Team With Amazon Command Center To Take Actions Efficiently Across Sales, Marketing, and Operations

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–CommerceIQ announces Movado Group, Inc., one of the world’s premier
watchmakers, has selected its unified Amazon sales, advertising, and
operations platform for consumer brand manufacturers, to achieve
profitable, sustainable growth on Amazon. CommerceIQ uses machine
learning to unify and analyze hundreds of frequently-changing variables
across Amazon to automatically identify, prioritize and recommend to
e-commerce teams the best sales, marketing and supply chain actions that
profitably drive online traffic, conversion and sales.

Winning on Amazon requires timely, data-driven actions across sales,
marketing & operations. Those companies relying on backward-looking
analytics, functional silos, and reactive, manual processes will lose
out to those who are embracing the Amazon way of automated, predictive,
machine-intelligent approaches. As the leading growth automation
solution, CommerceIQ is purpose-built to empower brand manufacturers
like Movado with the technology needed to drive higher net sales &
profits.

CommerceIQ detects risks such as current and potential out-of-stock
situations, unavailable SKUs, lost Buy Boxes, and potential counterfeit
products from 3P sellers and takes actions on Amazon to mitigate factors
that can adversely affect sales.

Using CommerceIQ, Movado will also be able to optimize trade spend and
bid amounts on keywords that drive greater incrementality to grow its
share of voice across paid and organic search results on Amazon.

“E-commerce is a very important growth channel for Movado, but requires
different capabilities given the data-driven nature of the business,”
said Behzad Soltani, Chief Digital Officer, Movado Group, Inc. “With
CommerceIQ, we will be moving from a very manual, time-intensive process
to our own automated platform that provides our team a unified command
center to quickly identify and act on the best opportunities to
profitably grow our digital business.”

“We are thrilled to welcome a world-famous brand like Movado to the
family of forward-looking companies using CommerceIQ to capitalize on
the Amazon opportunity,” said CommerceIQ Commerce CEO Guru Hariharan.
“Movado has been enormously successful in a range of channels, and we
look forward to enabling their e-Commerce team with CommerceIQ to fuel
their sales growth and drive unparalleled levels of success on Amazon.”

About CommerceIQ

CommerceIQ, the world’s first and only unified Amazon platform, enables
brands to achieve profitable sales growth on Amazon by improving the
operational efficiency of their Amazon e-commerce business using machine
learning and automation technology. CommerceIQ unifies Amazon sales,
advertising, operations, and competitor data on one platform, applies
machine learning to surface latent inefficiencies and growth
opportunities, and automates actions to realize the benefits from these
opportunities. Leading consumer brands accounting for billions of
dollars in Amazon Sales, and marketing spend have reduced out of stock
rates by up to 32%, increased conversion rates by at least +15%, and
generated on average a +12% incremental sales lift in the first quarter
after launching CommerceIQ. For more information, visit CommerceIQ.ai
where you can also request a demo.

CommerceIQ is a trademark of Boomerang Commerce in the U.S. and other
countries. All other trademarks are the property of their respective
companies.

For more information, contact: pr@commerceiq.ai

Contacts

Pradeep Subbarayan
pradeep.s@commerceiq.ai