Across Europe Launch: Hard Rock Cafe Marches to a New Beet and Rolls Out the Moving Mountains Burger

The Mighty 6oz Meatless Bleeding Burger Launches Into the Legendary Burger Chain in 23 European Outlets

Moving Mountains®, the pioneering plant-based food technology company, is officially launching its meatless ‘bleeding’ burger at the legendary burger chain, Hard Rock Cafe on 14th June 2019 in 23 Hard Rock Cafe outlets across Europe.

The mighty 6oz Moving Mountains Burger, which sizzles, smells, tastes and bleeds like meat but is completely plant-based, will be added to the menu allowing more people to bite into the future of food.

The iconic cafe will offer a classic serve of the burger, which packs 25g of protein: the Moving Mountains plant-based burger patty topped with cheddar cheese (optional) and a crispy onion ring, served with leaf lettuce and vine-ripened tomato on a toasted bun, including fries.

The partnership brings together two brands that offer the best and original burgers to the market. The introduction of the food tech Moving Mountains Burger provides a plant-based ‘meat’ option for flexitarians, vegans, vegetarians and meat-eaters alike, without compromising on taste.

Simeon Van der Molen, Founder of Moving Mountains says: “Our mission is to expand into new restaurants and cities making truly inspiring flexitarian dining available to everyone using the latest food technology. Our launch into the world-famous Hard Rock Cafe, which is renowned for its legendary burgers, certifies the Moving Mountains Burger as a truly delicious burger that can compete with beef and match the size too with our 6oz patty!”

The Moving Mountains Burger will launch into the following 23 Hard Rock Cafe locations across Europe:

Amsterdam, Antwerp, Athens, Barcelona, Berlin, Brussels, Cologne, Copenhagen, Edinburgh, Florence, Glasgow, Lisbon, London, Madrid, Manchester, Munich, Nice, Paris, Prague, Rome, Seville, Venice and Vienna.

The Moving Mountains Burger

Every Moving Mountains burger is made using natural ingredients, ground-breaking science, state-of-the-art machines and the latest food technology so that the burger replicates animal meat in every way – it even bleeds through the middle with beetroot juice instead of blood. Additional natural ingredients include succulent oyster mushrooms, pea, wheat and soy proteins, antioxidant-rich coconut oil, oats and the RDA of vitamin B12.

The 6oz Moving Mountains Burger has zero cholesterol, 25g of plant protein, is vegan and free-from antibiotics and hormones.

A 100% independent British business, Moving Mountains’ plant-based meat requires less land and water and produces less greenhouse emissions than animal meat, it can be enjoyed completely guilt-free.

SOURCE: Moving Mountains Foods