Khiron Life Sciences Corp. (“Khiron” or the “Company”) (TSXV: KHRN), (OTCQB: KHRNF), (Frankfurt: A2JMZC), a vertically integrated cannabis leader with core operations in Latin America, today announced the official launch of the Company’s Kuida brand in the United States. Beginning this Wednesday, November 20, Kuida’s line of CBD skincare products will become available for purchase to US consumers at retail, initially in Los Angeles, before a planned expansion in priority US states where sale of hemp-derived CBD is permitted.

In the California market, Kuida will initially be distributed and sold through a partnership with leading lifestyle media and retail brand, Cannabis Now. With a prime flagship location in Los Angeles and an expanding retail network including three planned stores across major US cities, Cannabis Now offers a selection of non-THC health and wellness products in an experiential retail environment designed to educate both experienced and new cannabis consumers. Through an exclusive activation at Cannabis Now’s high-traffic Beverly Hills location, the Kuida brand will target an affluent, on-trend audience of beauty and cannabis consumers, influencers, and professionals across Los Angeles as well as the wider US market.

“We are incredibly proud to be the first Colombian brand to introduce legal CBD products in the US market,” stated Elsa Navarro, Skin Unit Director of Khiron Life Sciences. “As we enter the United States market and commence sales, we bring proven success in brand building, a scientifically-backed, GMP lab made product, and a powerful branding and marketing campaign that resonates with consumers. As a result, we find ourselves in a strong position to reach consumers and gain market share in the fast-growing US skincare market.”

Eugenio Garcia, CEO and Founder at Cannabis Now comments: “At Cannabis Now, we are disrupting the cannabis retail space to introduce first-of-its-kind experiential and education-focused experiences. Khiron shares our commitment to innovation and high-quality products that help improve the consumer experience, and Kuida is an ideal addition to our retail marketplace. We are very excited to share Kuida with our customer base and wide following in the US.”

In addition to in-store programming, the Company will also support the retail pop-up and drive sales through a comprehensive marketing campaign spanning mass media, experiential activations, social media, and influencer partnerships. Kuida will further collaborate with Cannabis Now on educational content as well as print and digital advertising, leveraging the brand’s media offering to reach its following of 4.2 million US consumers.

The introduction of Kuida in the United States will kick off with a launch event on Wednesday, November 20^th at Cannabis Now with the Khiron executive team, beauty experts and lifestyle influencers. Investors are invited to experience Kuida for themselves and to join Khiron Life Sciences as they celebrate this momentous milestone!