The Green Organic Dutchman Holdings Ltd. (“TGOD” or the “Company”) (TSX: TGOD) (US: TGODF), a leading producer of premium certified organically grown cannabis, is pleased to announce the launch of Amsterdam Sativa under its mainstream brand, Highly Dutch.  Offered in three different formats, 3.5g, 15g, and 28g, Amsterdam Sativa will be available in Alberta, Saskatchewan, Manitoba, Ontario, Quebec, and Newfoundland.

Amsterdam Sativa has a high potency with a THC level of 17% – 20%.  It is organically grown and expertly cured in order to maintain a balanced humidity level to protect the integrity of its terpenes and trichomes.  It also features sweet floral flavours with punchy aromas.  The buds included in Amsterdam Sativa are carefully selected based on quality to deliver a consistent potency and unique experience in every batch.

The Highly Dutch brand was introduced in May 2020 in response to the growing demand for organic cannabis products across Canada.  According to a survey* conducted by IPSOS, over a quarter of Canadian cannabis consumers are now more interested in organic products compared to prior to the pandemic; a trend already identified in previous research that is poised to continue to accelerate as consumers become increasingly aware of the differences between organic and non-organic products.

“Offering both a premium and mainstream brand has allowed us to significantly boost our market penetration.  In conjunction with the increased interest in organic products witnessed over the last 9 months*, Highly Dutch is poised for continued growth as we expand its product lineup and distribution,” commented Sean Bovingdon, TGOD’s Chief Financial Officer and Interim Chief Executive Officer.  “We also have ambitious plans for our TGOD premium brand with additional product launches this quarter.”

The first product launched under the Highly Dutch brand was Rotterdam Indica, a high-THC flower now available in Alberta, Saskatchewan, Manitoba, Ontario, Quebec, and Newfoundland.   Recently Highly Dutch added Organic Afghan Black, a high-quality hash which is now available in British Columbia, Manitoba, Quebec, and Newfoundland.  Sales of Highly Dutch products have been growing at a rapid pace with over 107,000 units shipped during the fourth quarter.

*The national survey was conducted by IPSOS between September 28 and October 1, 2020, and questions related to organic products were only asked to participants who indicated that they were already using or intended to purchase cannabis products in the near future.