2020 Marks Year of Explosive Growth for Halo Collective in Oregon, $27M in Sales for Hush and Winberry Brands Alone

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Halo Collective (“Halo” or the “Company“) (NEO: HALO) (OTCQX: HCANF) (Germany: A9KN) has achieved significant sales growth between 2019 and 2020 for Hush and Winberry branded products sold in Oregon’s recreational and medicinal cannabis markets, as reported by BDS Analytics, Inc. (“BDSA“).1

BDSA reported total retail cannabis sales in Oregon reached $1.1B for 2020 compared to the $804.8M recorded in 20192. While the Oregon market grew 38% from 2019 to 2020, Halo Collective outperformed the market average. The Company’s Hush branded products ranked fourth among best-selling Oregon brands, reporting $21M in retail total dollars sold.  This represents 228% year-over-year sales growth and more than twice the sales growth of any top 10 brand in the Oregon market between 2019 and 2020.

In the vape category, the largest concentrates segment, Hush became the number four top selling vape brand, demonstrating the highest growth among top 10 brands in the industry with $6M in total vape sales and 143% year-over-year growth. A recent addition to Halo Collective’s portfolio, Winberry Farms’ cartridges also demonstrated strong growth, becoming the number 9 top selling vape brand, reaching $5M in total sales. Winberry’s Tropical Trainwreck cartridge was the number one best-selling vape cartridge in Oregon by dollars sold for the second year in a row. Combined 2020 cartridge sales of Hush and Winberry rank number 3 in the vape cartridge category statewide.

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Retail Oregon sales as estimated by BDSA for Hush & Winberry branded products alone, excluding private label, wholesale and other branded retail of third party distributed products or Halo owned brand.

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https://mjbizdaily.com/oregon-marijuana-sales-reach-record-1-billion-plus-in-2020/ 

BDSA reported significant growth for Halo Collective brands in flower related categories such as pre-rolls, infused pre-rolls, and packaged flower. Hush’s 2020 pre-roll sales grew a significant 6,066 percent when compared to 2019. Likewise Winberry Farms posted year-over-year gains in pre-rolls, up 4,794 percent from 2019. Winberry Farms ranked fifth in top selling infused pre-roll brands while Hush finished 2020 with the top selling infused pre-roll SKU both by volume and dollars in December 2020.  Also, notable, Hush saw sizeable growth in total retail flower sales which reached $3.47M, marking 646 percent growth year over year from 2019. Hush boasted the 2020 top selling strain in Oregon– Purple Hindu Kush- measured both by dollars and volume.

Meanwhile the Company posted gains in other categories: concentrates and edibles. Hush’s shatter led the dabble concentrates segment as the number 1 seller in both units and dollars posting 117 percent year over year sales growth. In the ingestibles category, Hush’s sizzurp and gummies posted 328% and 194% year over year growth respectively. Hush edibles now rank #10 in total sales statewide and Sizzurp was the third best-selling tincture in the state.

Kiran Sidhu, Chief Executive Officer of Halo Collective stated, “With top selling product offerings in multiple categories in the Oregon market, our Hush and Winberry brands are strong competitors and best sellers in their respective market segments. The Oregon market grew significantly in 2020. Halo has outperformed the market average growth in every product category we offer. Our growth has been explosive, and we expect this trend to continue in 2021.”

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