Fire & Flower Announces Application to List on NASDAQ

Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”) (TSX: FAF) (OTCQX: FFLWF), a leading cannabis retailer with a proprietary e-commerce and digital retail platform, today announced that it has submitted an initial application to list its common shares on the Nasdaq Stock Market.

The anticipated Nasdaq listing is part of Fire & Flower’s growth strategy which is focused on expanding its brand to markets outside of Canada. The Company anticipates that the Nasdaq listing will assist in attracting retail and institutional investors interested in Fire & Flower’s international growth ambitions as well as provide the Company with increased access to strategic partners, deal-flow and value creation opportunities.

Trevor Fencott, Chief Executive Officer of Fire & Flower, commented, “We are firmly committed to building Fire & Flower into one of the leading cannabis retailers in the world.  Our ability to deliver a superior cannabis product and customer experience, along with our cutting-edge technology, has driven our success in Canada and strongly positions our Company for continued expansion in new high-growth markets.”

Fencott continued, “Our focus on building a leadership position within the cannabis industry goes hand in hand with driving increased value for our shareholders.  This application to list on Nasdaq is a major step forward in expanding our shareholder base in the United States.  We will continue to pursue domestic and international opportunities for accelerated growth in the years ahead and look forward to updating our broadening shareholder base as we move ahead.”

Fire & Flower will continue to be listed on the Toronto Stock Exchange under the symbol “FAF”. The listing of the Company’s common shares on Nasdaq remains subject to the review and approval of the Company’s listing application and the satisfaction of all applicable listing and regulatory requirements. The Company has retained Dentons as legal counsel in connection with the application to list on Nasdaq.