ManifestSeven Holdings Corporation (CSE: MSVN) (OTCMKTS: MNFSF) (“M7” or the “Company“), California’s first integrated omnichannel platform for legal cannabis, today announced that its business-to-business division, Highlanders Distribution, has entered into a distribution agreement with Better Than Good Holdings, Inc. (“BTG“), a California-based brand group that produces some of the state’s most recognizable cannabis products.
BTG carries an expanding portfolio of premium cannabis products that currently consists of 32 individual SKUs across several key categories—including flower, pre-rolls, concentrates, extracts, capsules, and vape cartridges—under its flagship Cream of the Crop label, a top 10 California indoor flower brand in 2020, and the West Coast Trading Co. label, one of the state’s top 25 fastest-growing flower brands in 2020, according to BDS Analytics. BTG generated approximately $16.1 million of revenue in 2020 and shipped nearly 800,000 units while focusing almost exclusively on the Southern California market.
“We are thrilled to introduce BTG into the M7 family through this new partnership,” commented Pierre Rouleau, M7’s Chief Operating Officer. “We have built our integrated B2B and B2C cannabis superhighway with a focus on partnering with brands that offer safe, high-quality cannabis products to consumers. BTG shares our vision for the evolving cannabis industry and we are excited to support the growth of their leading brands. Furthermore, this strategic relationship will allow Highlanders to fortify its product offering in the critical flower and pre-roll categories, which have historically accounted for over 50 percent of regulated cannabis sales in California.”
Under the distribution partnership, BTG will have the opportunity to strengthen its presence in Northern California and expand into new markets by utilizing Highlander’s statewide distribution infrastructure and recently expanded vehicle fleet. Highlanders will provide BTG with storage and warehousing of its finished goods at M7’s new multi-use facility in Brisbane, which will serve as the centralized “last-mile” fulfillment hub for BTG’s products in Northern California, providing convenient access to a robust customer base of licensed cannabis retailers operating in some of the state’s largest population centers.
“We are excited to enter into this partnership and leverage the full scope of M7’s B2B and B2C capabilities,” said Dustin Milner, Chief Executive Officer of BTG. “With our business expanding at an annualized growth rate of 112 percent, providing more efficient and reliable service to our retailer customers in major markets like San Francisco, Oakland, and Sacramento is a key component of our growth strategy in 2021. We expect our brands to resonate well throughout Northern California and we look forward to providing direct-to-consumer access to our products through M7’s growing network of Weden delivery hubs and storefront dispensaries.”