Scandia Inc. (OTC: SDNI) Xtreme Organics (a division of Scandia Inc.) one of the nation’s fastest growing Cannabis Xtreme Lifestyle wellness brands, announced today that it is launching its first national TV advertising campaign.
CEO of Xtreme Organics, Jamie Allen said, “The new commercials are on target with our support of extreme lifestyles and in focus groups they have really resonated with our core audience. This will be our first real message to the world and we wanted to set a standard here, I think we have raised the bar for what should expected from a “CBD/CGB” product and company.”
Debuting nationwide during the week of the Xtreme Fighting Championships fight event on FOX and HBO on August 6, 2020, Xtreme Organics will provide a 60-second commercial which will be broadcast across multiple national Channels and Streaming Services including Xtreme Fighting Championship’s XFCTV FightWorld, Galaxy, Business Rockstars and Slopes on ROKU, Plex and Hulu. Xtreme Organics move into television complements the brand’s multi-channel media approach, which also includes sports sponsorship, social media, digital advertising, podcasts, and athlete endorsement.
“From working with top MMA fighters and Xtreme Sports Athletes to develop our products, to sponsoring MMA and Motocross Events on Team Xtreme Organics, we consider ourselves trailblazers in this market,” said Josh Egelston, Xtreme Organics Chief Marketing Officer. “We look forward to sharing our new TV commercial nationwide and continuing to reinforce why athletes, trainers and consumers should trust Xtreme Organics for health and wellness needs.”
The TV campaign is estimated to reach 20 million+ households and includes airing of at least 200 spots – in the first two weeks alone – targeting audiences meeting Xtreme Organics customer profile.
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